The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.

2. Integrating Social Media into your marketing communication. Zing Open Platform

3. Quick review about social media marketing.

8. Those conversations are happening here

9. Social media is heating up in VN

10. Integrating social media means Using technology to enable conversations . How do you get your brands to be part of the ongoing conversations of the planet or your market?

11. Components of a social media marketing framework. (Chris Brogan) Listening Station Homebase Embassies Outposts Passports Seeders Tools that are used to monitor conversations appropriate to your objective. Corporate Brand Personal Product Website or microsite (for campaigns) Social sites selected to build community on (balanced between userbase, growth and functions) Profiles and feeds that carry/amplify information from your embassies or homebase. Profiles that is tactically used to build relationship with consumers of that community. Profiles that is tactically used as sentiment neutralization agents as well as outposts to amplify message. Brandtology Radian6 Scoutlabs Your WWW facebook Twitter Youtube Zing Me Paid bloggers PR outreach Digg Webtretho Lamchame Tamtay Seeder Famous bloggers

12. Integrating social media means to integrate social components into existing marketing communication.

13. Advertise your social presence Let users know you have a social presence in all marketing materials. 1

15. Corporate emails

16. Website

17. Integrate social into your email marketing programs Allowing your direct mail materials to be easily shareable to target social networks. 2

18. The efficacy of a normal email campaign

19. Social networks expand virally

20. Make your website more social Enabling social features to allow faster access to social networks (friends, community) 3

24. Live commenting (more like chatting)

25. Track your content Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh. 4

27. Fun video (bonus)

29. Appendix Fun slides from slideshare