1. SOCIAL MEDIA,
VIRAL MARKETING
AND PUBLIC RELATIONS
Joseph Martinelli
Associate Dean for Academic Affairs
College of Education & Human Services
2. SOCIAL MEDIA TOOLS
Twitter
WordPress
FaceBook
Youtube
Pinterest
Linkedin
Slideshare
3. MASHUP!
a mashup is a Web page or application that
uses and combines data, presentation or
functionality from two or more sources to create
new services.
active role in the evolution of
social software and Web 2.0
Salad Bar vs Melting Pot
4. THREE TYPES OF MASHUPS
Business
focus data into a single presentation and allow for collaborative action
Consumer
combines data from multiple public sources in the browser and organizes it
through a simple browser user interface
Data
similar types of media and information from multiple sources to form a single
representation…results in a new and unique Web Service.
5. WHAT TOOLS DO I USE?
• Leadership, thoughts, • Headlines,
depth, reflection, ENGAGEMENT, sales,
ENGAGEMENT, issue solving, insight
linking, posts
Blog Twitter
LinkedIn Facebook
• Social, Recruiting,
• Engagement, Community building and
networking and linking, blog, video,
recruiting building friendships and
Engagement
6. SOCIAL MEDIA
- HOW DO THEY ALL TOGETHER?
Twitter
LinkedIn FaceBook
Viral
Flickr Marketing YouTube
WordPress
SlideShare
Blog
7. SOCIAL MEDIA –
ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS
CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THE
CHANGING NEEDS AND CONDITIONS OF YOUR PROGRAM AND
THE CROWD-SOURCED COMMUNITY.
Goals and Focus
Financial – Revenue, Expenses, Leads
Customers or End Users
Satisfaction, Support, Community Building
Brand
Awareness, Thought Leadership, Innovation
Design a Program Specific
to Your Goals
8. DESIGN A PROGRAM
SPECIFIC TO YOUR GOALS
Industry Trends
Key words and search terms
Influencers to follow
Competitors
9. DEVELOPING A PLAN
Tool Purpose & Strategy Priority (1-5)
Key Focus on 1 & 2
Monitoring Tool
WordPress Blog
Twitter
Community
Facebook
LinkedIn
Youtube
SlideShare
10. MEASURABLE GOALS
Goals Social Media Application Tools to Measure
Better insight & information Conversation monitoring Monitoring Tool
Shared and feedback Social Mention
Awareness # of people reached Site Visitors
Twitter Followers
Blog Comments
Quicker Sales # of interactions Leads, Deals, Revenue
Customer Support and # issues addressed and CRM Tools such as
Satisfaction solutions found Salesforce
Twitter
Continuous Innovation # of ideas implemented Monthly Assessment
11. WHAT ARE YOUR GOALS!
Goals Social Media Application Tools to Measure
12. WHAT TOOLS DO I USE?
Monitoring Tool
Listening & Measurement
Google Alerts
Addict-o-Matic
SocialMention
HootSuite
BlogPulse
BoardReader
13. RESOURCES & KEY TERMS
Resources
CRM
Google Alerts
http://www.google.com/alerts Customer Relationship Management
Addict-o-Matic
ROI
http://addictomatic.com/
Trendistic Return on Investment
http://trendistic.com/
Monitoring Tool
SocialMention
http://ww.socialmention.com/ Measures how much buzz you are
BlogPulse getting on the internet
http://www.blogpulse.com/
BoardReader
http://boardreader.com/