This document discusses leveraging social media to encourage collaboration in organizations. It argues that social tools like blogs, wikis, Facebook and Twitter act as universal platforms that enable easy, interactive and proactive participation from all users. These emerging social software platforms (ESSPs) allow structure to emerge organically through mechanisms like tagging and weak/strong ties between users. While ESSPs enable greater innovation and efficiency, they also present risks like inappropriate content, inaccurate information, and non-compliance with laws that must be managed through effective policies and education. Overall, social media transforms users from passive consumers to active producers and allows both imposed structure and emergent structure to facilitate collaboration at work.

1. Leveraging Social Media to Encourage Collaboration Benjamin Gentry gentrybrg@gmail.com Blog: thesocionomicaffect

4. "We shape our tools and afterwards our tools shape us.” -Marshall McLuhan Clay Shirky: How cellphones, Twitter, Facebook can make history http://www.youtube.com/watch?v=c_iN_QubRs0

6. Encouraged Participation Live Feed Proactive Updates

8. Visible by all

10. Interactive

12. Not visible to others

13. Can’t be consulted

14. Private CommunicationEntriprise 2.0: A Progress Report http://www.slideshare.net/guesta297f5/mc-afee-andrew

16. Mechanisms that let structure emerge link

17. Tagging: a Dynamic Self-Structure

18. Enterprise 2.0: Emergent Social Software Platforms (ESSPs)

19. (Ross, and Parker 20-22)

20. Weak Strong Potential (Ross, and Parker 20-22)

21. None Potential Weak Strong

22. Strong Wiki: Easy Group Editing

24. Weak Broadcast Search: Finding Information and Connecting with People

26. Potential Authoring: A way to Share Knowledge

27. Entriprise 2.0: A Progress Report http://www.slideshare.net/guesta297f5/mc-afee-andrew

28. None Tapping into the Collective Intelligence

30. Concerns with Enterprise 2.0 Hate speech and harassment? Airing Dirty laundry? Nasty arguments? Exposing confidential Information and theft? Regulations and laws regarding sharing information?

31. Four Broad Categories of Concerns over ESSPs Inappropriate behavior and content Inaccurate information Embarrassing information Noncompliance with laws, regulations, or policies

35. Does not pose unique challenges

36. Do make information more discoverable

38. Fifty-eight percent of executives agree that reputational risk and social networking should be a board room issue, but only 15% say it actually is. Deloitte.

39. Deloitte.

40. Conclusions We are producers not just consumers When to impose structure or when to allow it to emerge ESSPs offer manageable risks for greater innovation, collaboration, and efficiency Need for policies regarding Social Media

41. Work Cited Howe, Jeff. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business: New York, 2008. Print. Lank, Elizabeth. Collaborative Advantage: How Organizations Win by Working Together. New York: Palgrave Macmillan, 2006. Print. McAfee, Andrew. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston: Harvard Business Press, 2009. Print. Ross, Rob, and Andrew Parker. The Hidden Power of Social Networks. Boston: Harvard Business School Publishing Corperation, 2004. 20-22. Print. Shirky, Clay. Here Comes Everybody: The Power of Organizing without Organizations. New York: The Penguin Press, 2008. Print. Weinbery, Tamara. The New Community Rules: Marketing on the Social Web. California: O'Reilly Media, 2009. Print.

42. www.compliancebuilding.com www.delicious.com www.deloitte.com www.ibm.com www.radarnetworks.com www.threadless.com www.wikipedia.com www.google.com www.zopa.com

43. Contact Benjamin Gentry Email: gentrybrg@gmail.com Blog: www.thesocionomicaffect.wordpress.com Please view and comment on my presentation on Slideshare