Buzz Networks conference  engagement  through  social computing
What are your objectives? Get Them Keep  Them Bring  Them Back Meeting Planner Conference Attendee
 
Tell Me Show Me Involve Me
<ul><li>I flew all the way just for this? </li></ul><ul><li>Seth Godin </li></ul>
So why are attendees there? Delight Engagement Surprise Connections Value
<ul><li>Unconference </li></ul><ul><li>Lobbycon </li></ul><ul><li>Panel Picker </li></ul><ul><li>Parties 2.0 </li></ul>
&quot; Conferences are media.  People expect …  to be able to comment  in conferences while they're in them. &quot;  Jenni...
So how do you get there?
2005… 76+ million blogs 120,000 new ones/day “ Your customers and rivals are figuring blogs out.  Our advice catch up or c...
2008… “ While only a small slice…wants to blog, a far larger swath…is eager to make friends and contacts, to exchange pict...
Social Computing Tools Blogs &  Vlogs Video &  Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social  Ne...
Meeting Dynamics Front Channel Back Channel
What  about blogs?
Chronological BLOG
BLOG
HANDOUTS
What about photo sharing?
 
 
 
 
 
<ul><li>Photobucket </li></ul><ul><li>Zoomr </li></ul><ul><li>+ over 40 others </li></ul>
Photo Sharing Tips <ul><li>Announce Photo Sharing Site Used </li></ul><ul><li>Assign Common Tag “NCUCC2008” </li></ul><ul>...
What about wikis?
So what is a wiki? Collection of web pages designed to enable anyone who accesses it to contribute or modify content.  Sou...
 
 
How about Online Video?
Monthly Online Video Viewers 2006  – 114 million 2011  – 183 million Source: eMarketer, Feb 2008
VIDEO
VIDEO
VIDEO
How about  PPT Slides?
 
<ul><li>SlideRocket </li></ul><ul><li>Authorstream </li></ul><ul><li>Empressr </li></ul><ul><li>Flypaper </li></ul><ul><li...
How about Social Networks?
Adult Social Network Participation 2006  – 47.5 million 2011  – 85.1 million Source: eMarketer, Dec. 2008
Community # 1  – MySpace  #  2 - Facebook +102%  #12 - Bebo +86% #  7 - Club Penquin +46% 55.4 million unique visitors Y.O...
Community # 5  – Linkedin  Ryze RealContacts Visible Path Zero Degrees JigSaw 7.4 million unique visitors Y.O.Y. Growth 27...
 
 
 
ASSOCIATION SNS
Chat
 
Twitter & Chat <ul><li>Creating session demand  </li></ul><ul><li>Finding best session </li></ul><ul><li>Finding people  <...
Twitter & Chat – Conference Organizer <ul><li>Event announcements  </li></ul><ul><li>Room changes  </li></ul><ul><li>Plann...
Social Computing Tools  in Use
BLOG
PHOTOS
AUDIO
Implications for your conference center
Conference Social Media  Text Audio Video Images Blogs Handouts Photo Sharing Video Clips Podcasts Wikis Slide Sharing Cha...
15 Steps for Using Social Media <ul><li>Free or low fee WiFi </li></ul><ul><li>Conference Web Site </li></ul><ul><li>Confe...
15 Steps for Using Social Media <ul><li>Upload to Video Sharing Site </li></ul><ul><li>Upload PPT Slides </li></ul><ul><li...
15 Steps for Using Social Media <ul><li>Staff Appropriately </li></ul><ul><li>Right Technology </li></ul><ul><li>Prep Your...
Social Computing Themes – 10 C’s Content Creation Connection Community Conversation Collaboration Cheap & Fast Core Values...
Social Computing Tools Blogs &  Vlogs Video &  Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social  Ne...
Thank you! pgibler connectingdots.com  608 255 4092
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Buzz Networks:conference engagement with social computing tools

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Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.

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Buzz Networks:conference engagement with social computing tools

  1. 1. Buzz Networks conference engagement through social computing
  2. 2. What are your objectives? Get Them Keep Them Bring Them Back Meeting Planner Conference Attendee
  3. 4. Tell Me Show Me Involve Me
  4. 5. <ul><li>I flew all the way just for this? </li></ul><ul><li>Seth Godin </li></ul>
  5. 6. So why are attendees there? Delight Engagement Surprise Connections Value
  6. 7. <ul><li>Unconference </li></ul><ul><li>Lobbycon </li></ul><ul><li>Panel Picker </li></ul><ul><li>Parties 2.0 </li></ul>
  7. 8. &quot; Conferences are media. People expect … to be able to comment in conferences while they're in them. &quot; Jennifer Pahlka, Conference Manager
  8. 9. So how do you get there?
  9. 10. 2005… 76+ million blogs 120,000 new ones/day “ Your customers and rivals are figuring blogs out. Our advice catch up or catch you later. ”
  10. 11. 2008… “ While only a small slice…wants to blog, a far larger swath…is eager to make friends and contacts, to exchange pictures and music, to share activities and ideas. ”
  11. 12. Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection
  12. 13. Meeting Dynamics Front Channel Back Channel
  13. 14. What about blogs?
  14. 15. Chronological BLOG
  15. 16. BLOG
  16. 17. HANDOUTS
  17. 18. What about photo sharing?
  18. 24. <ul><li>Photobucket </li></ul><ul><li>Zoomr </li></ul><ul><li>+ over 40 others </li></ul>
  19. 25. Photo Sharing Tips <ul><li>Announce Photo Sharing Site Used </li></ul><ul><li>Assign Common Tag “NCUCC2008” </li></ul><ul><li>Take Photos of Sessions, Parties </li></ul><ul><li>Use photos in blog </li></ul>
  20. 26. What about wikis?
  21. 27. So what is a wiki? Collection of web pages designed to enable anyone who accesses it to contribute or modify content. Source: Wikipedia
  22. 30. How about Online Video?
  23. 31. Monthly Online Video Viewers 2006 – 114 million 2011 – 183 million Source: eMarketer, Feb 2008
  24. 32. VIDEO
  25. 33. VIDEO
  26. 34. VIDEO
  27. 35. How about PPT Slides?
  28. 37. <ul><li>SlideRocket </li></ul><ul><li>Authorstream </li></ul><ul><li>Empressr </li></ul><ul><li>Flypaper </li></ul><ul><li>Thumbstacks </li></ul><ul><li>ZohoShow </li></ul>
  29. 38. How about Social Networks?
  30. 39. Adult Social Network Participation 2006 – 47.5 million 2011 – 85.1 million Source: eMarketer, Dec. 2008
  31. 40. Community # 1 – MySpace # 2 - Facebook +102% #12 - Bebo +86% # 7 - Club Penquin +46% 55.4 million unique visitors Y.O.Y. Growth 4% Source: Nielsen Online, 2/08
  32. 41. Community # 5 – Linkedin Ryze RealContacts Visible Path Zero Degrees JigSaw 7.4 million unique visitors Y.O.Y. Growth 271% Source: Nielsen Online, 2/08
  33. 45. ASSOCIATION SNS
  34. 46. Chat
  35. 48. Twitter & Chat <ul><li>Creating session demand </li></ul><ul><li>Finding best session </li></ul><ul><li>Finding people </li></ul><ul><li>Meeting old and new friends </li></ul><ul><li>Sharing events </li></ul>
  36. 49. Twitter & Chat – Conference Organizer <ul><li>Event announcements </li></ul><ul><li>Room changes </li></ul><ul><li>Planning events </li></ul><ul><li>Speaker & session feedback </li></ul><ul><li>Link to blog or photos </li></ul>Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007 and “Twitter’s Transformative Effect on Conferences”, The Social Organization, 6/11/08
  37. 50. Social Computing Tools in Use
  38. 51. BLOG
  39. 52. PHOTOS
  40. 53. AUDIO
  41. 54. Implications for your conference center
  42. 55. Conference Social Media Text Audio Video Images Blogs Handouts Photo Sharing Video Clips Podcasts Wikis Slide Sharing Chat Content & Community
  43. 56. 15 Steps for Using Social Media <ul><li>Free or low fee WiFi </li></ul><ul><li>Conference Web Site </li></ul><ul><li>Conference Blog </li></ul><ul><li>Conference Photo Sharing Site </li></ul><ul><li>Audio and Videotape Presentations </li></ul>
  44. 57. 15 Steps for Using Social Media <ul><li>Upload to Video Sharing Site </li></ul><ul><li>Upload PPT Slides </li></ul><ul><li>Post Video/Slide Code on Your Blog </li></ul><ul><li>Post Audio Podcasts on Your Blog </li></ul><ul><li>Create Social Network Site Group </li></ul>
  45. 58. 15 Steps for Using Social Media <ul><li>Staff Appropriately </li></ul><ul><li>Right Technology </li></ul><ul><li>Prep Your Speakers </li></ul><ul><li>Encourage Attendee Participation </li></ul><ul><li>Experiment and Modify </li></ul>Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007
  46. 59. Social Computing Themes – 10 C’s Content Creation Connection Community Conversation Collaboration Cheap & Fast Core Values Change of Scale Collective Intelligence Cumulative Learning Web 2.0 Source: http://www.changethis.com/25.05.Web2.0
  47. 60. Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection
  48. 61. Thank you! pgibler connectingdots.com 608 255 4092

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