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Buzz Networks conference engagement through social computing

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What are your objectives? Get Them Keep Them Bring Them Back Meeting Planner Conference Attendee

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Tell Me Show Me Involve Me

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<ul><li>I flew all the way just for this? </li></ul><ul><li>Seth Godin </li></ul>

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So why are attendees there? Delight Engagement Surprise Connections Value

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<ul><li>Unconference </li></ul><ul><li>Lobbycon </li></ul><ul><li>Panel Picker </li></ul><ul><li>Parties 2.0 </li></ul>

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&quot; Conferences are media. People expect … to be able to comment in conferences while they're in them. &quot; Jennifer Pahlka, Conference Manager

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So how do you get there?

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2005… 76+ million blogs 120,000 new ones/day “ Your customers and rivals are figuring blogs out. Our advice catch up or catch you later. ”

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2008… “ While only a small slice…wants to blog, a far larger swath…is eager to make friends and contacts, to exchange pictures and music, to share activities and ideas. ”

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Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

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Meeting Dynamics Front Channel Back Channel

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What about blogs?

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Chronological BLOG

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BLOG

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HANDOUTS

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What about photo sharing?

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<ul><li>Photobucket </li></ul><ul><li>Zoomr </li></ul><ul><li>+ over 40 others </li></ul>

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Photo Sharing Tips <ul><li>Announce Photo Sharing Site Used </li></ul><ul><li>Assign Common Tag “NCUCC2008” </li></ul><ul><li>Take Photos of Sessions, Parties </li></ul><ul><li>Use photos in blog </li></ul>

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What about wikis?

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So what is a wiki? Collection of web pages designed to enable anyone who accesses it to contribute or modify content. Source: Wikipedia

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How about Online Video?

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Monthly Online Video Viewers 2006 – 114 million 2011 – 183 million Source: eMarketer, Feb 2008

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VIDEO

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VIDEO

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VIDEO

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How about PPT Slides?

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<ul><li>SlideRocket </li></ul><ul><li>Authorstream </li></ul><ul><li>Empressr </li></ul><ul><li>Flypaper </li></ul><ul><li>Thumbstacks </li></ul><ul><li>ZohoShow </li></ul>

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How about Social Networks?

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Adult Social Network Participation 2006 – 47.5 million 2011 – 85.1 million Source: eMarketer, Dec. 2008

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Community # 1 – MySpace # 2 - Facebook +102% #12 - Bebo +86% # 7 - Club Penquin +46% 55.4 million unique visitors Y.O.Y. Growth 4% Source: Nielsen Online, 2/08

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Community # 5 – Linkedin Ryze RealContacts Visible Path Zero Degrees JigSaw 7.4 million unique visitors Y.O.Y. Growth 271% Source: Nielsen Online, 2/08

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ASSOCIATION SNS

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Chat

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Twitter & Chat <ul><li>Creating session demand </li></ul><ul><li>Finding best session </li></ul><ul><li>Finding people </li></ul><ul><li>Meeting old and new friends </li></ul><ul><li>Sharing events </li></ul>

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Twitter & Chat – Conference Organizer <ul><li>Event announcements </li></ul><ul><li>Room changes </li></ul><ul><li>Planning events </li></ul><ul><li>Speaker & session feedback </li></ul><ul><li>Link to blog or photos </li></ul>Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007 and “Twitter’s Transformative Effect on Conferences”, The Social Organization, 6/11/08

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Social Computing Tools in Use

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BLOG

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PHOTOS

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AUDIO

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Implications for your conference center

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Conference Social Media Text Audio Video Images Blogs Handouts Photo Sharing Video Clips Podcasts Wikis Slide Sharing Chat Content & Community

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15 Steps for Using Social Media <ul><li>Free or low fee WiFi </li></ul><ul><li>Conference Web Site </li></ul><ul><li>Conference Blog </li></ul><ul><li>Conference Photo Sharing Site </li></ul><ul><li>Audio and Videotape Presentations </li></ul>

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15 Steps for Using Social Media <ul><li>Upload to Video Sharing Site </li></ul><ul><li>Upload PPT Slides </li></ul><ul><li>Post Video/Slide Code on Your Blog </li></ul><ul><li>Post Audio Podcasts on Your Blog </li></ul><ul><li>Create Social Network Site Group </li></ul>

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15 Steps for Using Social Media <ul><li>Staff Appropriately </li></ul><ul><li>Right Technology </li></ul><ul><li>Prep Your Speakers </li></ul><ul><li>Encourage Attendee Participation </li></ul><ul><li>Experiment and Modify </li></ul>Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007

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Social Computing Themes – 10 C’s Content Creation Connection Community Conversation Collaboration Cheap & Fast Core Values Change of Scale Collective Intelligence Cumulative Learning Web 2.0 Source: http://www.changethis.com/25.05.Web2.0

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Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

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Thank you! pgibler connectingdots.com 608 255 4092