Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI

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Business
 Dogs make the best business people
 Being in business makes us work like a dog
 Dogs are cute…

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Why Visual Content
Marketing?

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INSTAGRAM STATS
MONTHLY ACTIVE USERS:
150 million
AVERAGE PHOTOS PER DAY:
55 million
DAILY LIKES:
1.2 billion

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Following
Followers
Posts

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Likes
User
Generated
No
Hyperlink

8. Instagram Users
U.S. Online Adults who Use Instagram
Gender
Male 15%
Female 20%
Age
18 – 29 37%
30 – 49 18%
50 – 64 6%
65+ 1%
Race
Black 34%
Hispanic 23%
White 12%
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Pew Internet, Dec 2013
17% of
Internet
Users

9. Instagram Users
U.S. Online Adults Engagement
Monthly
Active Users
(millions)
Brand
Interaction
Rate
Facebook 1,190 .10%
Google+ 300 .09%
Twitter 218 .04%
Instagram 150 1.53%
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L2 Think Tank, Intelligence Report: Instagram, Feb 1, 2014
User Interaction % of Followers –
4.21%
Forrester Research, Q 1 2014
Brand
Engagement
58 X
Facebook
120 X Twitter
Forrester Research, Q1 2014

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Red Bull Video
Facebook: 43 million liked 2,600 X
0.006% likes/fan rate
Instagram: 1.2 million liked >36,000 X
3% likes/follower rate
Source: L2 ThinkTank

11. Share News About Your
Organization
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12. Get Creative With Your
Product
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13. Showcase Events
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14. Link Products to Your Cause
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15. Showcase Organization’s
History
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16. Share “Behind the Scenes”
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17. Contest: #CaptureEuphoria
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18. Take Your Brand Places
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19. Don’t Forget Video….
3-15 Seconds
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20. Showcase New Products or
Services
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21. And Now on iOS…
Hyperlapse
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22. Use Existing and Created
Hashtags
 #tbt – Throwback Thursday
 #fbf – Flashback Friday
 #regram
 #photooftheday
 #picoftheday
 #selfie
 #promocode
 #IceBucketChallenge from ALS
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23. Instagram Do’s & Don’ts
Do
 Be authentic
 Be focused
 Integrate with website
 Match name across
social media channel
 Take interesting photos
and videos
 Use relevant #hashtags
 Comment, like, share
 Geotag
Don’t
 Be too “salesy”
 Be too “cheesy”
 Be too professional
 Ignore the conversation
 #Overuse #hashtags
 Re-post same content
 Overdo filters
 Overdo message length
 Over-communicate
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24. http://namechk.com/
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25. Instagram Geotagging
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http://instagram.com/about-ads#

27. PINTEREST STATS
MONTHLY ACTIVE USERS:
53 million
FEMALE PERCENTAGE OF ACTIVE USERS:
79%
MOST FREQUENT BROWSED:
FOOD & DRINK
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28. Following
28
Boards Pins Likes Followers

29. Repins Likes
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30. Pinterest Users
U.S. Online Adults who Use Pinterest
Gender
Male 8%
Female 33%
Age
18 – 29 27%
30 – 49 24%
50 – 64 14%
65+ 9%
Race
Black 20%
Hispanic 18%
White 21%
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Pew Internet, 2013
Women –
80% of
Pinterest
Users

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32. 12 Tips for Pinterest
1. Be specific in account description
2. Verify website
3. Develop 5 – 10 boards with 5+ pins
4. Try to use same social name across
channels, avoid squatting
5. Include images in your blog posts
6. Install Pin It Tool in Browser
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33. 12 Tips for Pinterest
7. Upload and Pin videos, photos, slides
(Websites, YouTube, Vimeo, Flickr, SlideShare)
8. Include image description in file name
9. Edit your pin description
10.Pin what you know
11.Curate and organize boards and pins
12.Find out if you’re already on Pinterest
(http://pinterest.com/source/yourorganizationorg/)
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Tools

35. Instagram Resources
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36. Instagram Tools -
Scheduling
http://schedugr.am/
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37. Instagram Tools – Analytics
http://iconosquare.com/
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38. Instagram Tools
http://totems.co/
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39. Pinterest for Business
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41. http://www.tailwindapp.com/
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42. https://www.piqora.com/
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43. http://www.picmonkey.com/
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https://www.canva.com/

45. https://evernote.com/skitch/
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46. http://recitethis.com/
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47. http://piktochart.com/
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Non-Profit
Case Studies

49. Paul J Gibler MBA 49

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52. Selfie & a Contest
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53. Paul J Gibler MBA 53

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56. Paul J Gibler MBA 56

57. Showcase Service Recipients
with Video
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58. Sell Merchandise
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59. Showcase Volunteers
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60. Paul J Gibler MBA 60

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62. Use for Advocacy
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64. Paul J Gibler MBA 64

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66. Showcase Events
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73. Paul J Gibler MBA
Thanks for attending!
Slides posted on Slideshare:
theWebChef
Connect with a tweet, call or
e-mail:
608-255-4092
@thewebchef
pgibler@connectingdots.com
http://connectingdots.com