Social media is revolutionizing the way we communicate. More and more, investors are going online for their information. Companies need to adapt and be where these audiences are.
Check out this presentation to discover social media strategies and tactics that will help your Company connect with current and potential retail investors.
OHO Interactive : Imagining Your Next Web Site. 10 Ideas to Engage Your Audie...Oho Interactive
In the past three years, how your audience uses the web and what your audience expects of an online experience has changed rapidly because of:
* The rise of social networking sites.
* The increased demand for video.
* The impact of micro-content.
* The use of mobile devices.
This 50-minute webinar will provide a strategic overview to new technologies that make it easier to distribute content and approaches to connect with your audience.
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...Michael Pranikoff
A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...Michael Pranikoff
Michael Pranikoff, Director of Emerging Media at PR Newswire Presents at the MTO Summitt 11-6-08 in Chicago. Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues
This document discusses how businesses can use social media to engage customers, build relationships, and connect to the wider world. It defines social media as the use of media to interact and share information with other people. The document outlines several popular social media tools for businesses like Facebook, Twitter, LinkedIn, and blogs. It provides statistics on the large user bases of these platforms and examples of companies that have successfully used social media for marketing. Both advantages like community building and disadvantages like required upkeep of social media profiles are discussed. The document aims to demonstrate how social media can benefit businesses.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
The document provides information to publishers about leveraging LinkedIn's audience and platforms to distribute their content. It outlines that LinkedIn has over 277 million registered members who are more likely to trust and discover professional content on LinkedIn than other sites. It then describes how publishers can distribute their content across LinkedIn through submitting their RSS feeds to be included in the Pulse catalog and Network Update Stream, implementing the InShare plugin to share articles, and using Company Pages to share with followers. Metrics are presented showing how these platforms can increase publishers' distribution, referral traffic, exposure and awareness of their brand to LinkedIn's large professional audience.
Social media is revolutionizing the way we communicate. More and more, investors are going online for their information. Companies need to adapt and be where these audiences are.
Check out this presentation to discover social media strategies and tactics that will help your Company connect with current and potential retail investors.
OHO Interactive : Imagining Your Next Web Site. 10 Ideas to Engage Your Audie...Oho Interactive
In the past three years, how your audience uses the web and what your audience expects of an online experience has changed rapidly because of:
* The rise of social networking sites.
* The increased demand for video.
* The impact of micro-content.
* The use of mobile devices.
This 50-minute webinar will provide a strategic overview to new technologies that make it easier to distribute content and approaches to connect with your audience.
A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat...Michael Pranikoff
A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...Michael Pranikoff
Michael Pranikoff, Director of Emerging Media at PR Newswire Presents at the MTO Summitt 11-6-08 in Chicago. Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues
This document discusses how businesses can use social media to engage customers, build relationships, and connect to the wider world. It defines social media as the use of media to interact and share information with other people. The document outlines several popular social media tools for businesses like Facebook, Twitter, LinkedIn, and blogs. It provides statistics on the large user bases of these platforms and examples of companies that have successfully used social media for marketing. Both advantages like community building and disadvantages like required upkeep of social media profiles are discussed. The document aims to demonstrate how social media can benefit businesses.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
The document provides information to publishers about leveraging LinkedIn's audience and platforms to distribute their content. It outlines that LinkedIn has over 277 million registered members who are more likely to trust and discover professional content on LinkedIn than other sites. It then describes how publishers can distribute their content across LinkedIn through submitting their RSS feeds to be included in the Pulse catalog and Network Update Stream, implementing the InShare plugin to share articles, and using Company Pages to share with followers. Metrics are presented showing how these platforms can increase publishers' distribution, referral traffic, exposure and awareness of their brand to LinkedIn's large professional audience.
This document provides tips for writing a website brief, including being objective, understanding the intended audience, focusing on inbound over outbound marketing, being social by helping others and sharing interesting content without overt advertising, understanding keywords, using images and dividing content into sections, and not forgetting to support the site with hosting, updates, backups, and social media marketing.
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)Petra Neiger
This document summarizes a presentation by Cisco executives Craig Rosenberg and Petra Neiger on Cisco's social media strategy and journey. Some key points:
- Cisco has evolved from a one-way communication model to focus on two-way conversations, building communities, and joining discussions.
- Cisco's social media engagement has helped increase revenues while least engaged companies saw a 6% drop in revenues.
- Cisco's social media efforts aim to reduce costs, extend reach, and engage customers through initiatives like blogs, videos, contests and more.
- Critical factors for success include aligning social goals to business objectives and having subject matter experts involved in planning and engagement.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
1) The document discusses Facebook statistics related to developers and usage in Canada and Toronto.
2) It notes that Canada has over 3.3 million active Facebook users, with Toronto being one of the top 10 largest developer communities.
3) The document provides information about the Facebook Platform and opportunities for external developers to build applications that integrate with Facebook and promote their core business.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
The Knight News Challenge used social media like Facebook, Twitter and blogs to promote its 2008-09 competition with a small team and limited budget. It achieved a 47% increase in web traffic, 50% more unique visitors, and 100% more blog posts about the program compared to the previous year. The social media plan included blogging, local meetups, an online community called the Garage for peer review and mentoring, Facebook groups and events, email blasts, and outreach to influencers on Twitter and blogs. By budgeting time and a small amount of money, strategically planning content and measuring results, the Knight News Challenge was able to successfully promote the competition through free social media tools.
The document summarizes Cisco's journey with social media from an unorganized "Wild West" approach to a strategic and organized "Social Business". It outlines Cisco's building of a social media village with centralized teams and programs across marketing, communications, and customer service. It also discusses Cisco's focus on social brand, social business infrastructure, active listening for business impact, and engaging customers through online communities and social media events.
Social Media With Brand Management- Integration For Small BusinessSyed Aiyaz
In today's world of technology every business whether small or medium should have it's own social media and brand management system. The presentation is just a over view how we can integrate and run the social media with brand management tools for free.
Web 2.0 refers to the incorporation of social media into company websites to allow for interaction. It emerged with social media sites like Facebook, Twitter, and Myspace. Companies should leverage mainstream platforms like Facebook, Twitter, and LinkedIn but not try to be early adopters. Challenges include keeping the website up to date and ensuring social media use relates to business interests. What social media to use depends on the target market and how users prefer to consume information. Companies should decide if social media is needed for their business and, if so, commit to determining necessary content and presentation.
Instagram is introducing an algorithm to reorder users' photo and video feeds based on their interests to promote higher user engagement. This changes Instagram's original focus on just sharing visual content by adding features like direct messaging and clickable links. However, some argue this shifts Instagram away from its roots as an organic photo sharing platform. The algorithm may disconnect users from 70% of the content from accounts they follow if it's not promoted, according to Instagram analytics.
The document discusses how to effectively use various social media tools like Twitter, Facebook, LinkedIn, YouTube and blogs to achieve measurable goals related to engagement, awareness, sales and innovation. It provides examples of different types of social media mashups and recommends establishing an ideas calendar to address changing program needs. The document also outlines developing a social media plan with specific tools and strategies to measure progress against goals.
Leveraging Social Media to Promote CollaborationBenjamin Gentry
This document discusses leveraging social media to encourage collaboration in organizations. It argues that social tools like blogs, wikis, Facebook and Twitter act as universal platforms that enable easy, interactive and proactive participation from all users. These emerging social software platforms (ESSPs) allow structure to emerge organically through mechanisms like tagging and weak/strong ties between users. While ESSPs enable greater innovation and efficiency, they also present risks like inappropriate content, inaccurate information, and non-compliance with laws that must be managed through effective policies and education. Overall, social media transforms users from passive consumers to active producers and allows both imposed structure and emergent structure to facilitate collaboration at work.
The document discusses ways that social networking and telling compelling stories can help boost business networking and accelerate the process of building a network. It provides examples of how the company E=mz2 leveraged traditional and social media together through coordinated efforts to tell its story, attract business, and build momentum as others started talking about the company. This media exposure expanded E=mz2's network and led to new opportunities, including meetings with over 20 companies overseas and several memorandums of understanding signed.
Tokii is a secure social platform that helps busy couples stay connected through sharing and communicating. It offers a TradingPost application that allows couples to trade favors, tasks, chores or fun activities in exchange for something else. Key features include allowing members to trade favors for free within compartmentalized relationships. Tokii aims to recognize differences in how men and women receive information, so content and design are gender-based to better engage each member.
Silicon Halton Meetup #22: Creating high differentiation through evidence bas...Silicon Halton
Many IT companies believe that sales are won by having the coolest new technology. Not the case! Research proves customers don't buy logically, they buy emotionally. 70 to 80% of buying decisions are emotional. So how do we best tap into our customer's emotions? How do we create high differentiation?
After extensive research with top sales performers we discovered what sets them apart. Top sales performers have mastered core competencies from 6 fields of endeavour – skills not traditionally taught in sales. Extensive benchmarking, field testing and corroboration from leading authorities solidified our thinking.
This document provides tips for writing a website brief, including being objective, understanding the intended audience, focusing on inbound over outbound marketing, being social by helping others and sharing interesting content without overt advertising, understanding keywords, using images and dividing content into sections, and not forgetting to support the site with hosting, updates, backups, and social media marketing.
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)Petra Neiger
This document summarizes a presentation by Cisco executives Craig Rosenberg and Petra Neiger on Cisco's social media strategy and journey. Some key points:
- Cisco has evolved from a one-way communication model to focus on two-way conversations, building communities, and joining discussions.
- Cisco's social media engagement has helped increase revenues while least engaged companies saw a 6% drop in revenues.
- Cisco's social media efforts aim to reduce costs, extend reach, and engage customers through initiatives like blogs, videos, contests and more.
- Critical factors for success include aligning social goals to business objectives and having subject matter experts involved in planning and engagement.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
1) The document discusses Facebook statistics related to developers and usage in Canada and Toronto.
2) It notes that Canada has over 3.3 million active Facebook users, with Toronto being one of the top 10 largest developer communities.
3) The document provides information about the Facebook Platform and opportunities for external developers to build applications that integrate with Facebook and promote their core business.
Integrating social media into your marketingzingopen
The document discusses integrating social media into marketing communications. It defines social media as using web and mobile technologies to enable interactive dialogue. It lists some key components of a social media marketing framework, including listening stations to monitor conversations, homebases like corporate websites, embassies on social sites to build communities, and seeders like influencers to amplify messages. It also provides tips for integrating social media, such as advertising social presences, integrating social sharing into email marketing, making websites more social through login and sharing features, and tracking shared content.
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
Social Media for Social Action: Case studies in campaign planning for social ...Hack the Hood
The Knight News Challenge used social media like Facebook, Twitter and blogs to promote its 2008-09 competition with a small team and limited budget. It achieved a 47% increase in web traffic, 50% more unique visitors, and 100% more blog posts about the program compared to the previous year. The social media plan included blogging, local meetups, an online community called the Garage for peer review and mentoring, Facebook groups and events, email blasts, and outreach to influencers on Twitter and blogs. By budgeting time and a small amount of money, strategically planning content and measuring results, the Knight News Challenge was able to successfully promote the competition through free social media tools.
The document summarizes Cisco's journey with social media from an unorganized "Wild West" approach to a strategic and organized "Social Business". It outlines Cisco's building of a social media village with centralized teams and programs across marketing, communications, and customer service. It also discusses Cisco's focus on social brand, social business infrastructure, active listening for business impact, and engaging customers through online communities and social media events.
Social Media With Brand Management- Integration For Small BusinessSyed Aiyaz
In today's world of technology every business whether small or medium should have it's own social media and brand management system. The presentation is just a over view how we can integrate and run the social media with brand management tools for free.
Web 2.0 refers to the incorporation of social media into company websites to allow for interaction. It emerged with social media sites like Facebook, Twitter, and Myspace. Companies should leverage mainstream platforms like Facebook, Twitter, and LinkedIn but not try to be early adopters. Challenges include keeping the website up to date and ensuring social media use relates to business interests. What social media to use depends on the target market and how users prefer to consume information. Companies should decide if social media is needed for their business and, if so, commit to determining necessary content and presentation.
Instagram is introducing an algorithm to reorder users' photo and video feeds based on their interests to promote higher user engagement. This changes Instagram's original focus on just sharing visual content by adding features like direct messaging and clickable links. However, some argue this shifts Instagram away from its roots as an organic photo sharing platform. The algorithm may disconnect users from 70% of the content from accounts they follow if it's not promoted, according to Instagram analytics.
The document discusses how to effectively use various social media tools like Twitter, Facebook, LinkedIn, YouTube and blogs to achieve measurable goals related to engagement, awareness, sales and innovation. It provides examples of different types of social media mashups and recommends establishing an ideas calendar to address changing program needs. The document also outlines developing a social media plan with specific tools and strategies to measure progress against goals.
Leveraging Social Media to Promote CollaborationBenjamin Gentry
This document discusses leveraging social media to encourage collaboration in organizations. It argues that social tools like blogs, wikis, Facebook and Twitter act as universal platforms that enable easy, interactive and proactive participation from all users. These emerging social software platforms (ESSPs) allow structure to emerge organically through mechanisms like tagging and weak/strong ties between users. While ESSPs enable greater innovation and efficiency, they also present risks like inappropriate content, inaccurate information, and non-compliance with laws that must be managed through effective policies and education. Overall, social media transforms users from passive consumers to active producers and allows both imposed structure and emergent structure to facilitate collaboration at work.
The document discusses ways that social networking and telling compelling stories can help boost business networking and accelerate the process of building a network. It provides examples of how the company E=mz2 leveraged traditional and social media together through coordinated efforts to tell its story, attract business, and build momentum as others started talking about the company. This media exposure expanded E=mz2's network and led to new opportunities, including meetings with over 20 companies overseas and several memorandums of understanding signed.
Tokii is a secure social platform that helps busy couples stay connected through sharing and communicating. It offers a TradingPost application that allows couples to trade favors, tasks, chores or fun activities in exchange for something else. Key features include allowing members to trade favors for free within compartmentalized relationships. Tokii aims to recognize differences in how men and women receive information, so content and design are gender-based to better engage each member.
Silicon Halton Meetup #22: Creating high differentiation through evidence bas...Silicon Halton
Many IT companies believe that sales are won by having the coolest new technology. Not the case! Research proves customers don't buy logically, they buy emotionally. 70 to 80% of buying decisions are emotional. So how do we best tap into our customer's emotions? How do we create high differentiation?
After extensive research with top sales performers we discovered what sets them apart. Top sales performers have mastered core competencies from 6 fields of endeavour – skills not traditionally taught in sales. Extensive benchmarking, field testing and corroboration from leading authorities solidified our thinking.
When IT consultants only respond to technical emergencies, it is inefficient, costly, and a disservice to clients. Consultants should help clients understand issues before emergencies occur to prevent downtime and its associated costs. The document discusses costs and downtime reductions from migrating clients from aging Windows 2003 servers to newer Windows 2008 servers with new hardware and consolidated consulting.
This document summarizes a Cision webinar on using Facebook for PR professionals. The webinar covered managing Facebook team responsibilities, connecting with journalists and influencers on Facebook, managing customer services, increasing presence and engagement on Facebook, and monitoring and measuring engagement on Facebook. Speakers included Heidi Sullivan, Lucy Griffin, and Sabina Rosander from Cision who provided tips and examples from brands like Tesco and EA Sports. Attendees could submit questions during the webinar.
This document discusses how publishers can connect their brands to LinkedIn's large professional network through the LinkedIn InShare plugin and Share API. It provides statistics on LinkedIn's growth and engaged audience. The key benefits for publishers highlighted are increased content distribution and exposure, traffic generation, and access to unique user data and insights. Examples are given of how sharing and traffic have increased significantly for publishers like Business Insider, Forbes, and TechCrunch through their use of LinkedIn sharing tools.
This document discusses LinkedIn's large and growing global network of professionals, and how publishers can connect their brands to LinkedIn's audience. It notes that LinkedIn has over 175 million members worldwide who generate over 9 billion page views per month. The audience is influential, educated, and affluent. The document also outlines the value LinkedIn brings to its members and publishers, and how publishers can share content on LinkedIn to drive traffic and engagement through tools like InShare and the Share API.
LinkedIn Publisher Offerings InShare - March 2013Rohan Verma
- The document describes LinkedIn's InShare plugin which allows publishers to integrate a LinkedIn share button on their websites and mobile apps to drive traffic back to their content.
- LinkedIn has a large, engaged network of over 200 million professionals that provides value and insights to its members. Publishers can leverage this network by adding the InShare plugin to connect their brands to LinkedIn's audience.
- Case studies show that publishers have seen significant increases in referral traffic from LinkedIn, from multiple to 50 times increases, after implementing the InShare plugin. LinkedIn shares also generate more clicks back to content than other social networks.
The document provides an overview of LinkedIn's publisher offerings and tools for content sharing and distribution. It outlines LinkedIn's large global audience of over 175 million members and high growth rate. It describes LinkedIn's InPlatform tools including the Share plugin, profile plugins, and APIs that allow publishers to distribute content and drive traffic back to their sites. Case studies show that publishers have experienced significant increases in referral traffic from LinkedIn, from 4-50 times, along with high engagement on shared articles.
LinkedIn offers publishers increased distribution of their content to LinkedIn's large network. Content is shared across LinkedIn properties like member homepages and updates. Sharing drives higher traffic, brand awareness, and engagement for publishers. Publishers who implemented LinkedIn's InShare plugin and Share API saw large increases in referral traffic, from 10-50x in some cases. Resources are provided to help publishers integrate sharing tools.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
LinkedIn has become a leader in the helping professionals be more productive and successful. Now delivering the best in professional content is part of the dynamic of LinkedIn as the power LinkedIn Today, Slideshare and Pulse combine to deliver the most relevant content across Desktop, Tablet and Mobile.
This document provides information about blogging and social media in Pakistan. It discusses the growth of internet and social media users in Pakistan. It highlights that online media and social networking are becoming increasingly popular ways for communication. It provides statistics on social media platforms like Facebook, Twitter, and YouTube users in Pakistan. It also discusses challenges bloggers may face and tips for successful blogging like choosing a niche, writing quality content, and using social media to engage readers. Overall, the document promotes blogging and discusses how to start and grow a successful blog by leveraging social media.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
Presentation about Social Media to members of the Kingwood Chamber of Commerce in the Houston area. Presentation by Eric T. Tung. More info at www.EricTTung.com
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
This document provides an overview of LinkedIn's publisher offerings and the value it provides to publishers. It notes that LinkedIn has over 175 million members worldwide and that number is growing rapidly. It discusses how LinkedIn brings value to members through identity, insights and accessibility from any device. It also outlines the benefits LinkedIn offers publishers, including increased content distribution, exposure to its quality audience, brand awareness, traffic and access to unique data/insights. Case studies show double-digit increases in referrals from LinkedIn for many large publishers after using LinkedIn sharing tools.
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Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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6. “EdgeRank
is
like
a
credit
raDng:
it's
invisible,
it's
important,
it's
unique
to
each
user,
and
no
one
quite
knows
how
it
work”
7. Today’s
Consumer
Most
Facebook
pages
reach
only
3%-‐7.5%
of
their
fans
?
News
Feed
publishes
just
a
liQle
more
than
0.2%
of
the
stories
it
considers
8.
9.
10. The Facebook Platform 2012
Pages
Page
Ads
Applications
Platform
Canvas Open Graph
Applications Applications
Timeline
11. Our secret weapon
Social media on scale
46% higher click through rate
20% lower cost per click
18% lower cost per fan