Analysis of Three Personalized Search Tools in Relation to Information Search...jtachau
Personalized search is becoming mainstream with the rollout of iGoogle®. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize websites. Three personalized search tools are analyzed to illustrate common features related to the information search stage of the consumer buying process (Kotler & Keller, 2006, p. 191). Conclusions provide a summary of potential SEO (search engine optimization) tactics and five key considerations.
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementMatterport
Technologies to increase online customer engagement: OpenID, OAuth, Portable Contacts, Activity Streams, OpenSocial, LiveID, etc. Learn how to maximize SEO, brand projection, and referral traffic.
Reaching Your Audience in a Social Media Worldguest9f4b3ac
Your audience lives in a social media world, should you? This presentation is a high-level overview of Web 2.0 concepts and various Social Media tools you should know about.
Social applications are becoming increasingly popular for users
to voice their opinions and for organizations to leverage the value of user input. They demonstrate significant value as business tools, and the use of social media—also referred to as user-generated content or consumer-generated content—benefits end users as well as the organizational sponsor of
the social application.
Article defines social media for the B2C real estate sector and identifies effective social media tools that can be used to communicate effectively to create awareness and generate leads
Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfnas to drive real business outcomes with social customers.
Analysis of Three Personalized Search Tools in Relation to Information Search...jtachau
Personalized search is becoming mainstream with the rollout of iGoogle®. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize websites. Three personalized search tools are analyzed to illustrate common features related to the information search stage of the consumer buying process (Kotler & Keller, 2006, p. 191). Conclusions provide a summary of potential SEO (search engine optimization) tactics and five key considerations.
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementMatterport
Technologies to increase online customer engagement: OpenID, OAuth, Portable Contacts, Activity Streams, OpenSocial, LiveID, etc. Learn how to maximize SEO, brand projection, and referral traffic.
Reaching Your Audience in a Social Media Worldguest9f4b3ac
Your audience lives in a social media world, should you? This presentation is a high-level overview of Web 2.0 concepts and various Social Media tools you should know about.
Social applications are becoming increasingly popular for users
to voice their opinions and for organizations to leverage the value of user input. They demonstrate significant value as business tools, and the use of social media—also referred to as user-generated content or consumer-generated content—benefits end users as well as the organizational sponsor of
the social application.
Article defines social media for the B2C real estate sector and identifies effective social media tools that can be used to communicate effectively to create awareness and generate leads
Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfnas to drive real business outcomes with social customers.
LinkedIn Publisher Offerings - Full Reference Guide - January 2013Rohan Verma
Overview of LinkedIn's end-to-end publisher offerings, including the InShare Plugin, Share API, LinkedIn Today and APIs/plugins such as Company Insider, Member Profile, Groups API and SignIn With LinkedIn
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
Latest from NY Times Digital Real Estate, presented by Brendan Walsh, Director of Advertising. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
'Increasing Customer Engagement in Social Media' Джири Вовез, вице-президент ...newreporter
'Increasing Customer Engagement in Social Media'. Джири Вовез, вице-президент SocialBakers. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
7. 1.4MM Publishers LinkedIn Today
150+ Influencers
2MM+ following Influencers
40 M members
1.3M groups Groups
9MM+ Uploads SlideShare
2B+ Network Updates Viewed Weekly
15. Only LinkedIn reaches this affluent audience
33.6 M 12.2M
Unique Monthly 7.6M
Visitors
31.1M
71% 43.5M Unique Monthly
Visitors
of LinkedIn Unique Monthly Visitors
Users do not
visit NYT 82%
of LinkedIn users
6.7M do not visit CNET
6.5M
13.5M 85%
84% 15.8 M Unique Monthly
of LinkedIn users
of LinkedIn users Unique Monthly Visitors
do not visit Forbes Visitors do not visit WSJ
(January 2013 US Audience Duplication-ComScore)
17. Content Marketing on LinkedIn
Content in the form of:
3rd Party Brand Social
Video
Publishers Experts Sharing
Delivered via:
Targeted
Owned
Status Paid Media Influencers
Groups
Updates
Delivered to:
Young & Image-
Career Luxury
Upwardly Driven Conversation drives
Changer Tech
Mobile Pros content.
18. LinkedIn will amplify content across key channels
Reach the right audience on LinkedIn’s platform….
1. Content Ads
2. Expandable Video
3. Sponsored InMail
4. Groups
5. Slideshare
6. Targeted Display
7. Targeted Status Updates
8. LinkedIn Audience Network
18