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Toronto Garage

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Toronto Garage

  1. 1. Toronto Developer Garage 08.07.07 Meagan Marks
  2. 2. Who am I?
  3. 3. Why are we here?
  4. 4. Canada - more than 10% of all App developers Toronto - one of our top 10 largest developer communities
  5. 5. Canada Stats 13% 21% 3.3M active users 26% 61% out of college 39% 68% return daily Under 18 8.5B page views/ 18-24 25-34 Over 35 month
  6. 6. Facebook 33M active users • 150,000 new users/day • 6th most traficked site •
  7. 7. Developer Community 90,000 external developers • building platform applications • 1700 apps with over 100 users • Top app has over 10 M users
  8. 8. Zombies Pirates Scrabulous Crackbook Appsaholic
  9. 9. What is Facebook Platform?
  10. 10. Facebook Social Graph Identity Valuable Social Connections Information Network Eects Social Context Viral Engineering
  11. 11. Ninja Tricks
  12. 12. Deep Integration
  13. 13. Profile Other Product Directory News Feed
  14. 14. Profile Integration
  15. 15. Profile Box Recent Interactions Recently Added Content Social Relevancy Content for Expression (not consumption)
  16. 16. Canvas Page Engagement Keep the captive audience Use social comparisons Increase engagement
  17. 17. More Integration Points Message Composer Profile Actions Wall Share
  18. 18. 25% Mass Distribution 75%
  19. 19. Feed the Mini-Feed Primary Actions Temporal Include Friends
  20. 20. News Feed Increase Relevancy Utilize Call-to-Action buttons Optimization (NFO)
  21. 21. Build Apps To Promote Core Business
  22. 22. Cross- Promote Prompt adding related apps in installation workflow
  23. 23. Interactive Cross- Promotion
  24. 24. New Opportunity Virtual Currency Ad Networks APIs on top of the API
  25. 25. Virtual Currency Incentive-based actions Self-promotion Social Comparison
  26. 26. Interoperability Ad Networks Monetization/Funding Opportunities
  27. 27. APIs on top of the API (so meta...) Distribution Versatility Sharing is Caring
  28. 28. Metrics to Think About
  29. 29. The ‘Facebook Eect’
  30. 30. Virality metrics Installed base Outgoing impressions Conversion
  31. 31. Engagement metrics Repeat sessions Canvas page views Page views/users Time spent on canvas pages
  32. 32. Inst Users x Impressions/Inst User x Acquisitions/Impressions = New Users Acquired
  33. 33. Build
  34. 34. Learn More developers.facebook.com
  35. 35. Get Started
  36. 36. Get Support wiki.developers.facebook.com developers-help@facebook.com developers-garage@facebook.com
  37. 37. YOU!

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