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Oh life pdf presentation
1.
Taking baby steps
with an Interactive Email
2.
Interactive Email: It’s an
email that your users can reply to
3.
1
We email you “How’d your day go?” 2 You reply with your entry 3 Your reply is saved in your account You never have to visit the site
4.
1
Don’t need to visit the site 2 Familiar user interface 3 Email is everywhere
5.
5 things we
can learn
6.
I) Make it
simple to start
7.
Get the user
to perform the first key action Example: Reply to their first email
8.
Didn’t perform well Lots
of instructions
9.
Performed well: Short,
direct steps
10.
2) Focus on
one step at a time
11.
Break large tasks
into smaller ones Example: Hard to write your life story, easy to answer “How’d your day go?”
12.
3) Have a
low bar for success
13.
Example: How do
you get a user to write their first entry? Give them ideas for what to write about Performed okay Tell them they’ve succeeded if they write anything Performed better
14.
4) Keep them
interested
15.
Doing something at
a high frequency can get boring, find a way to make it interesting Example: We show a random, past entry in your daily email
16.
5) Figure out
what’s wrong
17.
Collect feedback at
point of failure to understand what’s going wrong Example: 87% of users that unsubscribe tell us why
18.
1
Make it simple to start 2 Focus on one step at a time 3 Have a low bar for success 4 Keep them interested 5 Figure out what’s wrong
19.
reman@ohlife.com