Part 5 of the True North Bootcamp - the essence of the Bootcamp is for you to become more aligned to the business so that communication is easy. Your business values simply trip off the tongue, your brand is recognised congruentky through every facet of your communication

2. Bootcamp Aims
At the end of six months we EACH
will have a business that:
Represents us
Works to our strengths
Is more than just us
Engages effectively with others
Is able to reap what we desire

3. Bootcamp Rules
1.Work at it
2.Work at it ‘together’
3.Work at it ‘by learning and
applying’
4.RESPECT each other
5.Encourage each other

4. What we have achieved so
far – a recap
 Personal branding – how to build and
promote yourself as a thought leader
 Your strengths – what empowers you
 Team building – apprenticeships and
building a culture from the ground
up
 The value of ‘feedback’ – giving and
receiving

5. How we can ‘Communicate
our way to success’
-------------------
• 5-Channels of Communication
• The 7-C’s Model
• Beating procrastination and
Blogging with purpose

7. So How Do Bees
Communicate?
One way is the Waggle Dance

8. “If you could say it in words there
would be no reason to paint” –
Edward Hopper

9. What Colours say about you

12. 5 Minutes

13. Feedback on the face
Image Communication
4 What are you doing on the long weekend?
2 Having to eat your food hell
1 Invited out with your best friends
8 Let into a secret
7 Your best friend has just announced that they are
getting divorced
3 You have just been invited out to dinner with your
partner
6 You have just been told you can’t go out with your
partner because you have to entertain a client
5 Your client has just cancelled
9 You have been praised by your client for being
professional at your job
1 2 3
4 5 6
7 8 9

14. Body Language

16. Intonation Voice
Consider the following sentence
Emphasise the underlined
1.“I didn’t tell her you were stupid”
2.”I didn’t tell her you were stupid”
3.”I didn’t tell her you were stupid”

17. Voice Tips
1.Speak Clearly
2.With confidence
3.Mean what you say
4.Kill the ego (less the I more
the we)
5.Treat your voice with kindness
6.Warm up
7.Practice
8.Relax and enjoy

18. The 5 Channels
No.1
Culture / Nature – it is in our
genes. It is the way we do it

19. The 5 Channels
No.2
Through colours – outward expressions of
mood and personality

20. The 5 Channels
No.3
Facial expressions – natural
automated visual responses

21. The 5 Channels
No.4
Body language – S.O.F.T.T.E.N
S – Smile
O – Open posture
F – Forward lean
T – Touch
E – Eye contact
N - Nod

22. The 5 Channels
No.5
Voice – Intonation
1. Emphasise
2. Avoid Misunderstanding
3. A word without it is 2-
dimensional

23. Courtesy xkcd.com
https://aeon.co
/essays/when-
words-are-not-
enough-
gestures-or-
images-can-say-
more?utm_sou
rce=pocket&ut
m_medium=em
ail&utm_campa
ign=pockethits

24. The 7-C’s of communication
Test what is going out
against these
7-C’s
Clear
Concise
Concrete
CorrectCoherent
Complete
Courteous

25. Clarity
What is your goal of the
communication?
Why are you communicating this?
Minimise the number of ideas
per sentence
Are you forcing the reader to
make assumptions?

26. Concise
Is it to the point and brief?
What adjectives are you using?
Are you using Six sentences to
say what could be said in one?
Is it repetitious?

27. Concrete
Have you created the laser
focus you need?
Have I included the evidence in
a way that is understandable?
Is the call to action
purposeful and meaningful?

28. Correct
Is the message write for the
person reading it?
Am I using the correct medium
of communication?
Are the technical terms true to
their meaning?
Is the spelling and punctuation
accurate?

29. Coherent
• Is the journey logical –
connected and getting us to the
destination?
• Are you mixing up your points?

30. Complete
Can the reader take the
appropriate action?
Is everything that they need to
know included?
If not do they have the sign-
posting?
Dates, times, contact details,
locations etc

31. Courteous
Is it ‘appropriate’ in nature?
Have you kept all your
negativity out of the sentiment
Negotiate – empathise and
manage the sub-text

33. When it comes to writing a
Blog

34. In which case why Blog at all?
Because it is key to your on-line
Communication
- Promotes your values
- Thought leader that overcomes
resistance to buy
- Effective SEO
- It’s your brand
- Your audience will love it
- Re-purchase material

35. What’s stopping you?

36. Build a content calendar
Month Context -
school
Context -
general
Stakeholder
Group
Content
Blog 1
Suggested Titles
Blog 1
Content
Blog 2
Suggested Titles
Blog 2
Jan Spring Term
Closing date
for Primary
selection
Essex
Schools Food
and Farming
Day
Engaged
observers
Choosing a
primary school
Choices – do the really
exist or are they make-
believe?
Rural East
Anglia
The best comfort food that powers
the brain
Feb Spring ½
term
Secondary
school offers
Passive
observers
Secondary
applications
Why do we put up with
this post code lottery?
½ term
break –
things to do
Relax – let the brain do all the hard
work?
Mar Easter
Holidays
British
Science
week
Secondary
school offers
Active
Participants
Exams
approaching
Exam prep over
Easter
10 Myths around time
management or
How to get really
organised ahead of exams
Science,
Technology,
Engineering,
Maths
STEM – to understand, innovate, build
and measure – an approach to life and
business we should all embrace
April Easter
Holidays
finish
First Day of
Passover
Shakespeare
Day
Vested
participants
Diversity Let’s celebrate the UK’s
rich cultural diversity
Relevance of
the Bard’s
words
10 Things Shakespeare teaches us
about living today
May 11+
Registrations
open
May Day
TD
Competition
Engaged
observers
Labour Day
Meaning &
history
The history of Labour Day
– it is more than a
holiday!
11+ why we
don’t simply
follow the
crowd
One exam that opens a door – not
learning for life as we know it

37. Your brand is everything
you do

38. Relevance
Plan your blogs around your
audience
 Does it solve a problem or answer their
question?
 Would you open the article?
 Would you bookmark it?
 Does it meet the 7-C’s?
If the answer is ‘NO’ to any of these –
contract out to a professional
BUT DON’T ABDICATE THE STRATEGY

39. Record your Results
Publish and be damned
Record the results and
consequences
Revisit old blogs and keep
relevant
Post, re-post and like / share
from different platforms
Repurchase the material

40. Thank You
Any questions?