Skimble Mobile Health 2012 - Stanford

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Maria Ly - Skimble

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Skimble Mobile Health 2012 - Stanford

  1. 1. Baby Steps:Fitness & ExercisePresented by: Maria Ly © 2012 Skimble, Inc. | Skimble™@marialy @skimble
  2. 2. Why do we exercise?© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute. © 2010 Skimble, Inc. | Skimble™ |© 2012 Skimble, Inc. | Skimble™ Proprietary & Confidential
  3. 3. OPPORTUNITY People want to live well & be fit. We lack: ‣ Guidance ‣ Motivation and life gets in the way... ‣ Cost ‣ Scheduling ‣ Accessibility help!© 2012 Skimble, Inc. | Skimble™© 2012 Skimble, Inc. | Skimble™ do not distribute.Proprietary & Confidential | Please © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential http://flickr.com/photos/yukariryu/122530930
  4. 4. “ ” 68%© 2012 Skimble, Inc. | Skimble™ credit: flickr.com/photos/artysmokes/3676514423/
  5. 5. 17%© 2012 Skimble, Inc. | Skimble™credit: flickr.com/photos/vivarin/4610493388
  6. 6. © 2012 Skimble, Inc. | Skimble™credit: cooper design & medicalbillingandcoding.org
  7. 7. © 2012 Skimble, Inc. | Skimble™credit: flickr.com/photos/russmorris/113569325
  8. 8. 50% mobile© 2012 Skimble, Inc. | Skimble™ credit: flickr.com/photos/observatoryleak/3187926964
  9. 9. WHY EXERCISE?Why not... Why, yes!+ LOW motivation + LIVE healthier, longer+ LACK guidance + REDUCE stress & anxiety+ ACCESSIBILITY issues + IMPROVE quality of life+ BUSY life gets in the way + FEEL more energized+ HARD to change ways + LOOK awesome!+ MIND games ? reasons to EXERCISE How do we get more YESes...© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  10. 10. TACTICS Useful Engaging Motivational Bite-Sized Multimedia Gaming Rewards Instructional Recommendations Social Graph 30 years of workouts completed© 2012 Skimble, Inc. | Skimble™© 2012 Skimble, Inc. | Skimble™ do not distribute.Proprietary & Confidential | Please © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  11. 11. BEHAVIOR THRESHOLD couch vs. quantified© 2012 Skimble, Inc. | Skimble™© 2012 Skimble, Inc. | Skimble™ do not distribute.Proprietary & Confidential | Please © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  12. 12. TRIGGER HAPPY© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  13. 13. TIMELY TRIGGERS make it easy. make it relevant. make it repeatable. 1st look 1st day 1st month - easy - relevant - repeatable - fast - reinforcing - clever - fun - fun - fun 50% 50% median = 8 hrs standard deviation average = 9 days 20 days© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  14. 14. TINY SUCCESSES ‣ 2 minute elbow plank ‣ Bodyweight workout ‣ Workout of the week© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  15. 15. THIS IS A JOURNEY Living an active lifestyle Achieving health goals Stay on track. Stay engaged. You’re on your way... Keep it FUN Guidance Motivation Accountability Keep it SIMPLE Feedback Start with empathy Trigger bite-sized activity© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  16. 16. IT STARTS WITHBABY STEPS.© 2012 Skimble, Inc. | Skimble™ © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
  17. 17. THANKS! @skimble, @marialy hi@skimble.com© 2012 Skimble, Inc. | Skimble™© 2012 Skimble, Inc. | Skimble™ do not distribute.Proprietary & Confidential | Please © 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

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