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ZERO TO HERO
Using Baby Steps To Achieve Wildly Successful Launches

Rahim Fazal
Founder, Involver
Involver’s Platform is Used by the World’s Largest Brands

                     Toys R Us




                                 2   © 2011 Involver. All Rights Reserved and Confidential
Zero to Hero

                      1 in 10 Companies on Facebook use Involver                                                    Today

      1,200,000
                                                                                                                1 Million
                                                                                      1,000,000
      1,000,000                                                                                                  Accounts

            800,000
 Accounts




                         Launched                   Released
                                                                     650,000
                                                                                                                2 Billion
            600,000      Application                  SML
                           Suite                                                                                      Fans

            400,000               Launched
                                    AMP
                                                                                                                    1,500
            200,000                               100,000
                                                                  250,000
                                                                                                               Accounts
                                         75,000
                                25,000                                                                        Added Daily
                 0
                       Apr-09   Dec-09   Jul-10    Oct-10       Apr-11      Oct-11        Dec-11


                                                            3      © 2011 Involver. All Rights Reserved and Confidential
Here’s what you need to know


 1.   Build better on-ramps than California highways
 2.   Generate demand by co-creating with customers
 3.   Land and expand




                                4   © 2011 Involver. All Rights Reserved and Confidential

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Zero to hero

  • 1. ZERO TO HERO Using Baby Steps To Achieve Wildly Successful Launches Rahim Fazal Founder, Involver
  • 2. Involver’s Platform is Used by the World’s Largest Brands Toys R Us 2 © 2011 Involver. All Rights Reserved and Confidential
  • 3. Zero to Hero 1 in 10 Companies on Facebook use Involver Today 1,200,000 1 Million 1,000,000 1,000,000 Accounts 800,000 Accounts Launched Released 650,000 2 Billion 600,000 Application SML Suite Fans 400,000 Launched AMP 1,500 200,000 100,000 250,000 Accounts 75,000 25,000 Added Daily 0 Apr-09 Dec-09 Jul-10 Oct-10 Apr-11 Oct-11 Dec-11 3 © 2011 Involver. All Rights Reserved and Confidential
  • 4. Here’s what you need to know 1. Build better on-ramps than California highways 2. Generate demand by co-creating with customers 3. Land and expand 4 © 2011 Involver. All Rights Reserved and Confidential