20120517 mobilehealth

3,482 views

Published on

Julia Hu
LARK
Mobile Health 2012 at Stanford
The "Why" & "How" of Small Collaborations

Published in: Health & Medicine, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,482
On SlideShare
0
From Embeds
0
Number of Embeds
1,264
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • HARDWARE AS A PLATFORM HARDWARE IS NOT SOFTWARE Do not think it ’s ok to fail on your fundamentals
  • 20120517 mobilehealth

    1. 1 YEAR of Baby Steps: From Prototype to Shelves
    2. WIRELESS SLEEP SENSOR! SILENT ! LARK PRO:ALARM CLOCK! PERSONAL SLEEP ! THERAPY!
    3. START- 6.2010GlobalApple 6.2011Exclusive .com
    4. Building AN EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make product great 3. Building the right partnerships
    5. Minimum Shippable Great Solution 1.  Having a set of problems to solve2.  Solving it in the right order3.  Making sure it s shippable
    6. Have a problem.
    7. Then have some more. •  Problem Set A•  Problem Set B, C, D–  Bad sleep habits –  Can t fall asleep easily–  Insomnia
    8. 2. Solving problems in the right order"  The DreamThe FocusThe Execution
    9. 2. Solving it in the right order     Form + EE Specs
    10. Expansion then FOCUS then expansion on Product     Productize initial solution
    11. Expansion then FOCUS then expansion on Product     Evolve initial solution
    12. 3. Gut check- is it shippable? 1) Will people pay? 2) Is the enabling technology priced right? Cost of product in small/medium scale =25%-50% Willingness to Pay Price
    13. Building A EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make hardware great 3. Building the right partnerships
    14. Startups can finally not suck at product!"
    15. The Product Cycle: 12-18 moThe Software Cycle: 1-2 mo
    16. It s a great time to make a great product, a little at a time….
    17. Version LAUNCH
    18. Version LAUNCH:Keep the software simple.
    19. Version 1.1:Context
    20. Version 1.2:Going beyond data LARK PRO: PERSONAL SLEEP COACH!
    21. The Product Cycle: 12-18 mo Predict, Simplify, Make Robust! The Software Cycle: 1-2 mo Innovate, Take Risks, Experiment!
    22. Building A EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make hardware great 3. Building the right partnerships
    23. Stay lean. Employees Contractors PartnersWork like a Gotta get this Opportunity todog and are project done now, growsmart and know what you have synergistically,hungry, like got to do amazing strategicyou. immediately. partner.
    24. What to look for in a great partner •  Creative with new models•  Courage in risk taking•  Long-term perspective
    25. Innovation is the keyto survival.

    ×