Resume May 2017

1. Paul O’Sullivan
2142 W 1st Avenue, Vancouver, BC, Canada
604-356-5715 | paulosullivanucc@gmail.com | ie.linkedin.com/in/paulosullivanucc
SUMMARY
Masters in Food Marketing graduate, recently moved to Vancouver to start a career in Marketing within
the food Industry. Organised individual with strong analytical skills, and an excellent communicator.
Energetic and out-going with the ability to adapt and problem-solve while working to meet deadlines.
EXPERIENCE
DISTRIBUTION SERVICE REP | DIRECT TAP | VANCOUVER, CANADA | APRIL 17’ – MAY 17’
CUSTOMER SERVICE & LEAD GENERATION
- Main point of contact between our customers and our back office. Customers include various Craft
Breweries, Restaurants, Bars, Liquor Stores and independent businesses. Functions include handle
customer queries about products and sourcing leads for our sales team to acquire additional business.
UNDERWRITER ASSISTANT | WAWANESA INSURANCE | VANCOUVER, CANADA | MARCH 17’ – APRIL 17’
DATA ENTRY & ADMINISTRATION:
- Evaluated polices to determine the appropriate course of action to take, and categorise policies based
on a set of factors to ensure the correct coverage is offered.
- Contacted independent brokerage firms to attain key customer information which is required to
cancel/renew/reissue a policy
JUNIOR MANAGER | SAGE RESTAURANT, MIDLETON, CO.CORK, IRE. | MAY 2014 – JANUARY 2017
MANAGEMENT & MARKETING:
- Acted as the intermediary between customers/staff/suppliers and our Manager and Director.
Responsible for screening queries and complaints on behalf of our Manager and Director and
scheduling meetings if needed. Applied academic learnings to develop our social media strategy,
including content recommendations, as well as the timing and frequency of posts.
FOOD, BEVERAGE, & EVENT ORGANISATION:
- Managed our beverage offering by consistently analysing sales reports, evaluating product
performance and consulting suppliers to augment our offering, increase sales and deliver value.
- Collaborated with suppliers in organising an event to promote Organic, Biodynamic, and Natural
wine. Lead marketing activities for the event, and arranged a guest speaker from a Spanish winery.
BAR MANAGER | MAD MONK, MIDLETON, CO.CORK, IRE. | NOVEMBER 2012 – MAY 2014
MANAGEMENT, EVENT ORGANISATION, & MARKETING:
- Successfully managed the launch of a Craft Beer Gastro-Pub in a new market. Recruited and trained
staff on products and sales techniques to convert customer from mainstream beers to craft beer.
- Organised various events aimed at boosting our brand exposure, including a home-brew club and
Easter Beer Festival. Sourced merchandise for these events which increased income and awareness.
- Differentiated our offering through superior customer service and developing genuine relationships.

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EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed, planned, and conducted a mixed-method study to investigate the consumer shopping and
categorisation processes of purchasing craft beer from off-trade retailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised for further depth.
- Using Excel and SPSS, analysed findings and reached a set of category management recommendations
to improve the craft beer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the SNP’s market to determine the feasibility of a private-label range of
“protein-products” for Musgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product concepts and marketing strategy which were
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
MSC IN ELECTRONIC BUSINESS CANDIDATE | SEPTEMBER 2011 | UNIVERSITY COLLEGE CORK, IRELAND
- Developed a critical understanding of Internet and Mobile business strategies, models, and processes.
- Gained technical knowledge required to develop professional electronic and mobile business systems.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office, Google Docs & Analytics, and Database Packages such as SPSS, and SQL.
- Experienced user of Facebook (Personal & Business), Twitter, Instagram, & Snapchat.
- Class 5 BC Drivers Licence, with over 9 years no-claims driving experience.
- Qualified NCEF Gym Instructor and EFA Personal Trainer. Avid Outdoor Explorer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.
- Basic Conversational and Written French, currently improving my foreign language competency.