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ASHISH PUNJ
E-Mail: ashishpunj02@gmail.com
Contact: 09999707666
Address: TP-78, Maurya Enclave, Pitampura, New Delhi - 110034
TERRITORY SALES MANAGER
Sales & Business Development : Key Functional area are likeChannel Sales , Distribution Management , New Customer
Acquisition via B2B channel , Primary and Secondary sales management
Goal-oriented professional offering end-to-end business development expertise across different categories of products in multi-
cultural environment to enhance organizational revenue & growth
Industry Preference: FMCG , FMCD , E commerce , Automobile , Consumer Electronics ,Banking
Location Preference: Delhi NCR
PROFILE SNAPSHOT
 MBA (Sales & Marketing) with over 6 years of experience in Sales & Marketing with the Electronics and Telecom Sector
 Expertise in leading the growth of industry sales and developing new business sales opportunities through both trade and
consumer direct initiatives for the full range of products
 Managed all aspects of product marketing including product enhancements, competitive analysis, market forecast and
product positioning
 Developed strong market knowledge of existing and potential clients and ensured business growth opportunities aligned
to company’s strategic plans
 Provided in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision
making
 Developed new market & implemented strategic, result-focused sales plans to drive sales in low market share area / category
 Contributed towards leading distribution sales of North Delhi with turnover of INR 1 Crore
 A creative thinker, luminary, problem solver and decision maker who provides in-depth analysis of markets, industry
trends, competitors and clients to improve strategic planning and decision making
SKILL SET
Sales & Marketing Distribution Management Business Development
Market Research / Trends Analysis Client Relationship Management Product Rollout & Promotions
Territory Administration People Management Audits & Compliances
ORGANISATIONAL EXPERIENCE
May’14 - March 2016 with Reliance Communications Pvt. Ltd., Delhi as Territory Sales Manager
Key Result Areas:
 Spearheading primary, secondary, territory sales along with a team of 8 field executives, 1Zme and 3 backend executives
in the regions of North Delhi and achieving the monthly Dongle target
 Exploring potential business avenues and managing marketing & sales operations for achieving the business targets;
initiating market development efforts and increasing business growth
 Monitoring actual SIM activation and team member counter share as per company norms
 Developing and implementing relationship strategies for maximizing chances of profitably, operational efficiency and
infrastructure securing strategically important new business; gathering information regarding competitors & market
environment and generating reports
 Coordinating with network and consumers for formulating market visit plans to solicit, maintain, retain and expand
business; mapping & reviewing secondary network to improve spread and penetration of the brand
 Preparing monthly scheme proposals and promotional activities; analyzing the daily MIS as per the targets
Highlights:
 Successfully managed distribution sales of North Delhi with turnover of INR 1 Crore; continuously achieved targets of
primary secondary territory including sales in last 3 months
 Resulted in growth of 35% in revenue through geographical expansion.
 Increased customer base by 25% through employing marketing strategies designed on the analysis of quantitative
market research
 Pivotal in opening 60 RO in last 4 months which generated a revenue of Rs 1.5 Crores only.

2.  Rewarded as the Best Sales Team and Best Sales Manager in entire Delhi/NCR in 2015 .
Aug’13 – May ’2014 with MPS Telecom Pvt. Ltd., Delhi as Retail Sales Officer (RSO)
 Directed the mobile sales operations in North & West Delhi; managed ASP, Volume & Value Share, Target Achievements,
Conversion Rate and Stock
 Handling Distribution Sales (North Delhi, West Delhi And East Delhi)
 Responsible for primary, secondary, territory Sales, ASP, Conversion rate, stocks
 Handling key account of distributor
 Monitoring secondary and territory sales
 Co-ordination with Distributor Team for billing and ensure timely delivery of stock , resolving Discrepancies in stock
,Outstanding and payment for the particular chains
 Handling 80 Stores in west Delhi including 2 team leaders with 30 sales promoters ensuring good discipline, achievement of
sales target, maintaining ASP and brand share in the store.
 In east delhi WOD goes up to 75% before it was 30% and in north 40%
 Responsible to establishrelationship with channel partners in given territory & increase sales.
 Visit ISD and NON ISD outlets.
 Do Brand promotional activities & increase visibilityof goods in Stores for sales of goods
 PJP plan and training schedule for Promoter and FOS’s
 Make territory target and discuss with Tl”s and distributor then allocate to promoters. Make sure they achieve 100%
achievement
 Categories outlets and decide min stock adherence norm
 To improve sell out we need to focus on knowledge, stock availabilityand service
 Arrange route training for ISD to improve sell out
 Arrange marketing activity for dealers.
Oct’12 – Aug’2013 with Samsung India Mobiles Pvt. Ltd., Delhi as Retail Sales Officer (RSO)
Key Result Areas:
 Directed the mobile sales operations in North & West Delhi; managed ASP, Volume & Value Share, Target Achievements,
Conversion Rate and Stock
 Drove Modern Trade business involving sales forecast, planning of schemes, monitored stocks level at depots and the
distributors, motivating the sales team to achieve primary and secondary sales and distribution targets
 Visited Spice, TMS and LFR stores; identified areas of strength & weaknesses in the sales function
 Rolled-out GMCS at OT outlets; categorised outlets and decided minimum stock adherence norm
 Supervised the field sales force to achieve targets and sales volumes by key accounts; ensured consistent adherence to
sales, marketing, finance payment distribution policies and procedures in dealing with key accounts
 Led / facilitated cross-functional teams to formulate sales/go-to-market & trade marketing strategies, used
customer/shopper insights to develop tactical trade programs, revamped visibility platforms and deployed category
management strategies to bring a resultant increase in the market share
 Maximised sales opportunities, proactively creating new opportunities and achieving sales targets; developed & managed
relationships with industry partners and working with them on business growth opportunities beneficial to all parties
 Responded to emerging competitivethreats, directed the product & servicelaunchprocess into the channel including product &
service forecasts and partner training
 Offered training to TLs, Sales Promoters, Field Staff and VMs
 Conducted audit of Live Demo Mobile Phones & Merchandisers issued to the stores; performed visibility checks like glow
sign board, fixture or chain in shop branding
 Monitored demo deployment as per planogram at retail level and ensured that chain wise demo billed versus found in
audits and also retail mode was activated
 Organised the PJP plan and training schedule for SPCs and FOSs; maintained the log book

3.  Interviewed the promoters and Tls; provided route training for SBAs to improve the sell-out
Highlights:
 Successfully managed the sales of Tata Croma, Reliance Digital, Spice Retail, The Mobile Store & Go Mobile Retail Chain
 Contributed towards Consumer Offer Scheme Management; organised ‘Aaj Ka Smarty’ & ‘Win Bangkok Trip’ in Jan’13-Mar’13
 Identified the need to focus on Galaxy camera stock & sell out and IT display &stock availability of laptop section
 Managed weekly model wise tracking of top 10 outlets per region and feedbacks on competition
activities/programs/specific model based sales initiatives
PREVIOUS EXPERIENCE
Jul’07– Aug’11 with Vodafone Essar Services Ltd., Delhi as Quality Team (Quality Analyst)
Growth Path:
Jul’07 – Apr’10 Retail CSE (Customer Service Executive)
May’10 – Aug’11 Quality Team (Quality Analyst)
EDUCATION
 MBA (Sales & Marketing) from Sikkim Manipal University in 2011.
 B.Com. from Ranchi University in 2009
 Diploma in Office Management from YMCA in 2007
PERSONAL DETAILS
Date of Birth: 31st August 1986
Languages Known: Hindi , English