U. S. Swarnalatha has over 14 years of experience in automotive sales, marketing, and management, including her current role as Senior Manager of Marketing at Audi Coimbatore, where she has received awards for her work. Prior to Audi, she spent 9 years as Manager of Marketing Services at TVS & Sons Ltd., where she managed the Honda car division and achieved several sales records. She holds an MBA in Marketing and Systems Management and has extensive training and experience in strategic planning, marketing, customer relations, and business development.

1. U S SWARNALATHA
Mobile: +91 7373737637/ 9677398410
E-Mail: usswarnalatha@yahoo.com
Can be headhunted for Sa
Professional Abridgement
Around 14 years of experience in Automobile Sales & Marketing, Strategic Planning, Business
Development & Team Management. A proactive leader and planner with expertise in Strategic Planning,
Market Plan Execution, Pre-Sales Efforts with skills in Profit & Loss management, competitor and market
analysis, staffing, management reorganization and targeted marketing. Experience in implementation of
marketing / sales promotion plans for business generation. Proficient at analyzing market trends to provide
critical input and formulate selling & marketing strategies Leading, training & monitoring the performance of
team members to ensure efficiency in sales operations and meeting of targets.
Organizational Experience
Jul’13 – Till Date Audi Coimbatore Senior Manager- Marketing
 Handling the Marketing Division of Audi Car Sales & Service in Rest of Tamilnadu region except Chennai.
Key Result Areas:
∑ Market Research & Market Analysis
∑ Marketing planning & Budgeting
∑ Media Planning & Budgeting
∑ Marketing Implementation
∑ Event organizing
∑ Marketing Controlling
Key Responsibility:
∑ Organize ATL & BTL activities across RoTN (Rest of Tamilnadu) region
∑ Competition and market analysis regarding possible applications and utilization of new media
∑ Realization of active marketing; initiative and control of all advertising and PR-effective measures
in Sales
∑ Annual/Quarterly/Monthly marketing activity plans according to Sales appendix
∑ Planning, organizing and monitoring of product placement, upcountry activities/ road shows, focus
group presentation
∑ Organizing events like Sports Car Experience, Q Drive, Quattro Golf Cup in the region
∑ Prospect of Co-Branding with High end/Niche brands
∑ Close coordination with media / event management companies towards effective execution of
various activities
∑ Service Marketing plan and execution in collaborating with workshop manager
∑ External dealership communication with external world including Audi
∑ Ensure implementation of Audi CI and CD guidelines in daily work of dealership
∑ New Product Launches
Major Accomplishments:
∑ Received the prestigious “All India Best Marketing of the Year 2015” by Audi India among 42
outlets during the dealer award night by Audi India.
∑ Nominated for the “Best Marketing Manager of the Year 2014” by Audi India
∑ Attained the highest Market Share in this region of 38% followed by competition- Mercedes Benz,
BMW etc
∑ Organized New Product Launches for Audi A8, Q5, Q3 in Coimbatore region
∑ Generated enquiries 10 times of sales target consequently every month
∑ Maintained the Cost Per Lead as per the standards < Rs 2500
∑ Organized the most sensational Audi City Sports Car Driving Experience – Won Award
∑ Organized the most exotic Q Drive- Off Road Drive Experience for customers
∑ Ensured 96% customer loyalty through Service Marketing Initiatives

2. May’03 – Sep’12 TVS & Sons Ltd. Manager– Marketing Services
 Handling the dealership business-Sales, of Honda Cars in Coimbatore region.
 Handled Business Planning, Budgeting, Monitoring & Control for Honda division- Rest of Tamilnadu region
 Handled Business Planning, Budgeting, Monitoring & Control for Used Truck division- Tamilnadu, Kerala and
Andra region
 Handled Customer Relations Department for Used Cars & Fiat Dealership for Tamilnadu & Kerala region.
Key Result Areas from Sep’10- Sep’12 ( Honda Division):
Profit Centre Operations
 Preparing, Executing, Monitoring of Profit & Loss Management for Coimbatore Honda Sales
 Developed and Implemented cost reduction measures in Variable Expenses, Fixed Expenses & Interest cost
for the outlet
 Arranged Trade Advance facilities from Finance Companies for better Working Capital Management for the
outlet
Strategic Planning
 Development of Business Plan & keep track of the expenses vs budget
 Develop benchmark info to challenge cost reduction
 Development of marketing strategies based on market scenario
 Analyse the market share and work on improvement areas
Sales & Marketing
 Expertise in sales management – Business flow & Processes, Key account Management,
 Drive day to day marketing initiatives like sales promotion, Events, Advertisements to ensure enquiry flow
 Identifying prospective clients and generating business from the existing clientele to achieve targets.
 Manage Customer Satisfaction by tracking Sales satisfaction index (SSI)
Key Account Management
 Developing relationship with key decision makers in targeted corporate organizations for business
development.
 Identifying and networking with prospective client base and generate business from the new and existing
accounts and achieving increased sales growth thus catalyzing profitability.
Major Accomplishments at TVS & Sons Ltd in 2 year timeline
ÿ Achieved high figure of 90 retailed cars in the month of Mar’12, a record by itself since the inception of
Honda Car outlet.
ÿ Gained the highest market share of 25% in the month of March 12 in the C segment category again a
record by itself by any petrol car in the industry
ÿ Appreciated for involvement in ISO Activities of the dealership
ÿ Improved Sales Satisfaction Index to 894 points thereby making the dealership to “ALL INDIA 5th in SSI“
which again is a record by itself
ÿ Awarded “ Best Performer Award” by TVS for the period FY 10-11 for identifying Cost reduction parameters
& Implementation for the business unit
ÿ Won “All India National No1” position for a Quality Circle competition conducted by HONDA
Manufacturer ( 150 dealers in All India)
Sep’01 – Apr’03 Aparajita Total Solutions Private Ltd Executive-CRM
Aparajitha Corporate Solutions (p) Ltd
 Worked as Trainee & Executive CRM in outsourced rolls of TVS & Sons Ltd for Marketing division
 Handled Customer initiatives to sell Fiat Cars in Coimbatore region

3. Training Programmes Attended
F Audi Kick Start Training – Certified in Kick start, Efficiency & Technology
F Audi CLT MY14 Training
F Audi Sales Psychology & Law Training
F The Winning Edge-Communication Strategies for Leaders –MDP certification from IIM-Ahmedabad
F Kaizen training - KAIZEN INSTITUTE
F Customer Service Training – HONDA CAR INDIA LTD
F Strategy sessions with Mr. Tarun Khanna (Professor, Harvard)
F Workshop on Assessment skills
F SAP Sales & Distribution module completed
Scholastics
MBA (1999-2001), Marketing & Systems Management from Avinashilingam University
BSc (1996-1999), Computer Science & Computer Applications from Avinashilingam University, Coimbatore,
Tamilnadu, India
Personal Snippets
Date of Birth : 13th
October, 1978
Address : 1/16, 1st
Street, P R R Nagar, P N Pudur, Coimbatore - 641041
Languages Known : English, Tamil & Kannada
References : Available on request