The document discusses the production of a music video and digital album for an R&B artist. It describes researching other artists' works to create something unique. Photos were chosen for the album cover to represent the artist's environment and views. Feedback on the music video has been positive from peers and family verbally, though few online comments. Media technologies like YouTube, Wix, and Final Cut Pro were used for research, planning, production and evaluation of the project.

1. How effective is the combination of your main production and ancillary text.
As a group we thought a good way to promote an
artist would be to create a music video and on top
of that create a digital and a website.
Our genre is R&B song, we feel that our digipak
suits our genre due to the two pictures we have
used to combine together to make something
different. The first image captures the sunset with
the houses in the distance and you have the main
picture on top which is of her sitting on a stair
case. We wanted to show the view she sees and
the environment she lived in. The reason why we
this this was because doing our research we saw
that no other artist did exactly what we did, which
is why ours is different and better.

2. Track
list
When producing the track list
we had to make sure the font
and colour was somewhat
different to other track list. To
make it look like a track list we
added a bar code and the label
she is signed to. We wanted to
make the background image
link to our front cover digipak
so we took another picture of
the sunset in another location.

3. The inside of the digipak
The inside of the digipak has a picture of the artist and the
male artist who is featuring in the song. And another
image which is similar to the front cover. The last image
has a message for her fans who will buy the digipak. The
unfortunate side to this is that we didn’t produce a
templet where you can place the CD.

4. PHOTOS
The reason why our digipak link to our music video is
because the digipak contains a picture of Nita Muretzi and
as soon as the audience see her they would know who it is
about.

5. What have you learned from your audience
feedback?
So far we haven't really got much audience feedback however there was one comment on the video (Nice video, I liked the editing).
Even though we don’t have physical evidence we did get a lot of verbal comment from peers and teachers and family members.
A lot of the reasons why we didn’t get more comments is because some people do not have a YouTube account so they cannot comment and some
people just were not bothered to watch therefore we didn’t get any comment, or it could be that students that we sent an email to we to busy to
watch it and it must have slipped their minds
We also got more views than
we were expecting (159). I
shared it around as email to
year 12,13 sixth formers.

7. This is the results we got in a
short period of time which I
think is good enough, and its
better than nothing.

8. How did you use media technologies in the
construction and research, planning and
evaluation stages?

9. Research
Research- our research consisted of finding out what our age range is, what genre to pick from, how our
audience enjoy listen to music either by radio, YouTube, Spotify, iTunes or music channel. To find out these
information and more we created a survey monkey on a website and sent a link around by email to years 12/13
students, at this point we knew who our focused group was (16+).
On top of the questionnaires we did music videos analysis by doing this I was able to see the different way
artistes used there lyrics to link in with the misé-en-scene, props and cinematography to be able to tell a story
to the audience. I searched up three different music videos on YouTube using a PC. Youtube helped our group
to get a better understanding of music video in our genre and this has helped us as a group to create narrative
music video. One of them was waterfall by TLC, hate it or love it by The Game ft 50cent and Price tag by Jessie
J. For each of the music videos I spoke about the misé-en-scene, cinematography, editing, and sound. Wix has
allowed me to get all my research on my blog which made it look like a convincing music video.
At the start of our project we chose to do Jon Bellion who is a pop and hip-hop artist, we chose to do The
wonder years, which is a song produced by him. All the research and information for this genre had been on
our blogs however while starting to film we started to loose interest in the song and we didn't have enough
people to cast in the music video and finding a location which had suitable scene for our music video. In the
end we made a decision to change our music video to something we will enjoy producing

10. Research - History
Before starting anything we had to research the history of music and how it has changed.
First music video was first broadcasted on MTV’s on August 1st 1981. Frist song which was
published was ‘The Buggles’ with the song ‘Video Killed The Radio Star’.
Doing this Research gave me ideas as to what to created a music video and how I would
learn from this.
Following from this I had to analyse music videos. I used YouTube to search up the three
songs I wanted to analyse and find out how each component of music video came together
to produce a music video, for this to happen we needed a narrative and scenery.

13. Research- Digi-pak
When producing our digi-pak we needed to get
ideas so we used the internet (google) to see
how other digi-pak looked like and how we
could make ours different.
This is our digi-pak
which to me is
good enough
because we put in
the effort to make
it look like a real
digi-pak.
I researched different album cover and digi-paks that were recently produced
because it was modern and we were able to relate to it. Thanks to Google we
were able to do this research easily. I could have done more research however
due to the time wasting( we having problem to film and two weeks before the
deadline we changed the song) I had to rush my blog.

14. Research- Website For the website research I did Jhene Aiko
due to the fact that we are redoing one
of her song. I did a power point and
added it to slideshare. We wanted to
make her website similar however we
wanted to add ur own touch towards it.
The way we did this was my changing the
design.

16. Planning
We presented our pitch of our initial ideas as
group to our class mate and then the next
step was to post it on YouTube to be able to
blog it. Being able to present it to our class
mate it enabled us to get feedback from them
and made us improve for the criticisms we
were getting.
The next step was to create a mood board for
our music video. At first the genre of our
music video which was Hip Hop, so we did a
pop mood board but near the end we
changed the music video which meant that
the genre was different (R&B) so I did an R&B
mood board.
When changing the song it made it easy to for us
to plan as a group because we didn’t really need
to do casting because we got one member of our
group to be the main character and used the
same boy who was in the old music video to
feature in the song. He was great help because
he was willing to do anything to help us.
When planning this, I was able to record everything we
had done together as a group. I did this by using a
website called wix which enabled me to design my blog
and move text around and add images. However when
presenting the PowerPoint the lighting wasn’t good
therefore the words we not visible and the fact that we
film it with an iPad 2 to post it on YouTube, the writing
just looked blurry.

17. This is our old mood board but
because we have changed our
song we had to do a new mood
board.

18. Production through the stages
For my AS production I used final cut
pro, it was hard to use however I got
the hang of it because I watched
YouTube tutorial to help me figure
how it works and how I am able to
editing. During that year I gained the
confidence to learn to edit and since
then I have started to enjoy media
and since I have put my heart and
soul into it.
Before I used Final Cut Pro I used cute
cut to film our prelim. It was really
easy to use and I understood how it
functioned so I felt that I should
challenge myself, so I went on to
using Final Cut Pro to edit my AS
production. Due to the experience
with Final Cute Pro I thought It was
best to us it for the A2 media music
video.
When editing the music video I
had to make sure that the lip
sink was on time with the
music. Also making sure that
there were different angles to
make the music video look
interesting for our audience. On
top of the angle changing I
made sure I added some effects
so that it wasn’t bland and
boring for our audiences.

19. Production construction
For our production we
filmed with a canon 5500
camera, which gave high
quality images this meant
that the focus was on
point.
I was the editor and sometimes I took the
role of a director. I would always share my
opinions and also listen to my groups
opinion so that we could improve our work.
This year I was able to learn how to focus
with the camera, which was quit simple.
The disadvantage when using a cannon indoors is
that when filming it doesn’t secure the lighting,
the camera picks up an effect that causes the
whole image to look poor and spoil the clear
images.
However we were able to hid all the flaws
because we added the effects so that the lighting
wouldn’t be noticed as much.
After filming we made sure that we took the
images off the CD card on to the mac because we
saw that other groups were having their film
deleted so we didn’t want that to happen to us.

20. Evaluation
We have four question and
from the four we all have to
answer one as a group. We did
a vodkas using an ipad2 and
posted on YouTube so that I can
embed it on to my blog. Our
video lasted 7 min because we
spoke of the mise-en-scene,
editing, sound and props. We
spoke about the things we
could have done to improve the
music video, what went well?,
why did we change our song?
What is better with this song
than the other song ?. What
would have made it better is if
we could have edited and every
time we would speak about a
certain thing we could change it
to a screenshot or a scene in
the music video to show what
we are talking about.
I used wix for my blog because I
felt that it allowed me to be
myself when it came to
designing and I was able to add
on YouTube videos and pictures
from Google. At first I posted
videos on YouTube however
you couldn’t watch it because It
wasn’t embedded. I learn from
one of my peers how to import
the videos on my blog and
being able to watch it.
Overall I feel that we
worked hard as a
group and we
achieved in what we
wanted to do. I'm
proud of the results