Sales, Marketing & Management Executive

1. ODALYS PEREZ CUOMO
18102 Crooked Lane, Lutz, Florida 33549• (813) 966-6680 • ody_perez01@yahoo.com
SENIOR ACCOUNT COORIDINATOR / TRAINING EXECUTIVE
Sales, Marketing & Management Executive
Over 20 years’ experience driving strategic growth for leading beauty organizations such as, Groupe Clarins, L’Oreal
and Revlon. Results oriented, passionate, persuasive and collaborative, able to achieve results others believed to be
unattainable. Experienced in sales, marketing, leadership, and relationship development.
Demonstrated success record in:
Creating, developing and leading successful sales teams
Directing, motivating, training and rewarding staff to peak performance levels
Distilling value, overcoming objections and exceeding sales goals
Creating and managing successful sales processes
Proven record of initiative and long-term success in relationship development
HIGHLIGHTED CAREER ACHIEVEMENTS
• Revenue Generation – Career personal sales production in excess of $3 million; consistently recognized as
top sales leader
• Leadership - Recruited, coached, mentored and led team of 46-member sales staff as team captain for Groupe
Clarins and led 15-sales staff in Puerto Rico; 10-member sales staff for L’Oreal; 12-member sales staff for
Revlon.
• Training - Created and presented continuing education and sales seminars resulting in brand awareness and
team building; mentored staff employees on new market-oriented sales techniques and strategies; and cosmetic
brand and product marketing; awarded top Account Executive and Team Leader 1991-1993
• Marketing – Co-developed for Groupe Clarins the “30-Second Stay Young” marketing strategy and grew
central Florida sales by 23%; facilitated planning, development, management, promotion and execution of sales
strategies, sales events and store activities related to cosmetic products; organized and coordinated trade
shows, product launch events and other retail sales-driven events in a timely manner
PROFESSIONAL EXPERIENCE
GROUPE CLARINS, Tampa, Florida 2009 – Present
Account Development Coordinator / Training Executive
• Co-developed the “30-Second Stay Young” marketing strategy and grew central Florida sales by 47%
• Recognized for top sales in southeastern market; ranked 2nd of 46 sales representatives; exceeded goal by 63%
• Trained, coached, mentored and led team of 46-sales staff as team captain
• Promoted to Account Executive for Puerto Rico; led 15 member sales staff
• Exceeded sales goal by 93% in 22 stores within six months
• Prepared daily, weekly and monthly results and submitted reports to management
• Ensured compliance to all company policies and procedures
• Facilitated planning, development, management, promotion and execution of sales strategies, sales events and
store activities related to cosmetic products
• Developed and executed Hospital, and gym events…by creating strategic partnerships outside the four walls,
To reduce cost, promote more sales to accounts and create more brand awareness and increase show rate at
store level. Was rewarded for maintaining business 6 consecutive months achieving and exceeding monthly
plan by 183% against LY. Contributing to an overall business increase of 63% in the central and south Florida
market

2. Odalys Perez Cuomo
Page Two
L’OREAL USA/LANCOME/VERSACE/CHRISTAIN DIOR/CHANEL/NEIMAN MARCUS,
Tampa, New York, New Jersey 2000 – 2009
Sales and Training Executive
• Developed and strengthened client relationships with over 300 distribution partners
• Built and led 10-member sales team resulting in client relationship development and increased sales
• Developed training program for new sales associates in Puerto Rico
• Created and presented continuing education and sales seminars resulting in brand awareness and team building
• Recognized as top 5% Account Executive in 2002-2003
• Responded to queries, requests, and concerns of clients and patrons about brand and cosmetic products to
ensure delivery of high-level customer service
• Mentored staff employees on new market-oriented sales techniques and strategies, and cosmetic brand and
product marketing
• Organized and coordinated trade shows, product launch events and other retail sales-driven events in a timely
manner
REVLON COSMETICS, New York, New Jersey
Team Leader/Account Coordinator 1988 - 2000
• Developed relationships with retail clients including; Bloomingdales, Barnies, Macys, Henry Bendel
and Saks 5th Ave.
• Led sales from $38m to $150m over 6-years
• Successfully trained and led 12-member staff; created a culture of passion, accountability, results and teamwork
• Top Account Executive and Team Leader 1991-1993; increased sales $1.5m
• Awarded President’s Club 1995
• Responsible for Sales, Marketing, Client Retention, Staff Retention, and Training
• Monitored and maintained store budget, retail sales goals, and established shipping goals related to cosmetic
products
• Monitored, maintained, and managed inventory of cosmetic products and related items to fulfill customer
orders, efficiently
EDUCATION
Fairleigh Dickinson University, Teaneck, New Jersey; Business Administration
E Elite Academy, Licensed Esthetician
SKILLS
• Proficient in Microsoft Word, Excel, Power Point, Outlook and Internet.
• Fluent in Spanish and English, Strong in Italian, some French
• Public Speaker
• Excellent Communication Skills
• Fashion and Beauty Expertise
• Experienced in the Fashion and Beauty Retail Industry
• Goal – oriented, Organized and Enthusiastic
• Traveled To South America and The Caribbean
• Expert In Developing Strategic Partners