This interactive Masterclass introduces the CQ model and research. It will dive into a thorough understanding of ‘culture’. This session will touch upon the relevance of cultural values, using activities to better understand team dynamics. The content of this session is rooted in peer-reviewed research and successful practice among leading global organisations

1. CEO & Founder
Ritika Wadhwa
Cultural Intelligence

2. Why should you listen to me?
Do you lead or manage
people?

3. If we do not maximise
human experience,
We fail to optimise human
performance.

4. Cultural Intelligence is Needed!
If you want to have the
competitive advantage in a
diverse, divided and digital world.

5. My story…

6. My journey
with CQ

7. What does culture
mean to you?

8. Agenda
What is culture?
What is Cultural Intelligence?
How can it be developed?
Call to action
1
2
3
4
5
Why is it needed?

9. Question
How was common cold cured in your
house when you were growing up?
?

10. What is Culture?
Culture is defined as:
the ideas, customs, and social
behavior of a particular people or
society.

11. Native Language
Nationality
Customs
Class
mates
Education Values Friends
Celebrations
World
View
Ethnicity
Personal Interests
Where you
travel
Spoken
language(s)
Background
Beliefs
How you
travel
Where you
lived(d)
YOUR OWN CULTURAL WIRING
@nomad_andco

12. Organisational Culture

13. The culture of any
organisation is shaped by
the worst behaviour the
leader is willing to tolerate.
- Steve Gruenert and Todd Whitaker

14. Generational culture
BABY BOOMERS GENERATION X MILLENNIALS GENERATION Z
Born 1946-1964 Born 1965-1981 Born 1982-1996 Born mid 90s-mid-00s
Competitive
Focused
Goal-Oriented
Thrive on
Work-life
Balance and Challenges
Ambitious
Resilient
Adaptable to
change
Tech savvy
Independent
Entrepreneurial
Key Traits Key Traits Key Traits Key Traits
TRADITIONALISTS AND
SILENTS
Born 1925-1946
Hard-Working
Practical
Loyal
Key Traits

15. Culture Matters
When
stress hits
Mutual
distrust
Confronting
conflict
Psychological
well being
Language and
communication barriers

16. Intelligence Matrix
CQ
Cultural Intelligence
IQ
Intelligence
Quotient
EQ
Emotional
Intelligence
Logical
Spatial, Verbal &
Mathematical Reasoning
Memory Recall
Technical Skills
Problem Solving
Noticing emotions in oneself
Noticing emotions in others
Regulating one’s emotions
Using emotions to facilitate performance
*Diverse dimensions: nationality, ethnicity, age, socio economic status, gender, etc
Karine Duranty, Catherine Wu Nomad 2022
Work
effectively
across cultures
Work
effectively
within your
own culture
Collaborate
with anyone
Thrive in
any diverse*
environment
Drive & self-efficacy
Identify what is culture related
Understand how cultures are different
Plan/Be present /Check/ Reflect
Flex behaviour

17. What does not guarantee CQ!
High emotional intelligence
Intercultural effectiveness
1
2
3
Technical competence
4 International travel

18. Research basis of Cultural Intelligence
20+ years ago
1200 + peer reviewed articles
1
2
3
150,000 + surveys
4
148 + countries

19. What is CQ?
Cultural Intelligence (CQ)
is the capability to function and
relate effectively in culturally
diverse situations.

20. Cultural Intelligence Capabilities
CQ Action CQ Strategy
CQ Drive CQ Knowledge
Your Level of Interest, Persistence, and
confidence during
multicultural interactions.
Your ability to adapt when relating
and working in multicultural
contexts.
Your awareness and ability to plan
for multicultural interactions.
Your understanding about how
cultures are similar and
different.

21. CQ Drive
CQ Drive
Your Level of Interest, Persistence, and
confidence during multicultural interactions.

22. Question
Identify one cultural group that’s very difficult for you.
?
WHY ?

23. Reflect
Why did you join this profession?
?

24. CQ Knowledge
CQ Knowledge
Your understand about how cultures are
similar and different.

25. Cultural values
- Individualism vs Collectivism
- Low vs High Power Distance
- Low vs. High Uncertainty Avoidance
- Cooperative vs. Competitive
- Short Term vs. Long Term
- Direct vs. Indirect
- Being vs. Doing
- Universalism vs. Particularism
- Non-Expressive vs. Expressive
- Linear vs. Non-Linear

26. Your Orientation
Collectivism
Individualism
Emphasis on individual goals and individual rights Emphasis on group goals and personal relationships

27. What would you do?
I need 3 volunteers to come up and
help me with the session.
Will you?
Or do you need more information?
?

28. CQ Strategy
CQ Strategy
Your awareness and ability to plan for
multicultural interactions.

29. Why is the car parked like this?
?

30. CQ Action
CQ Action
Your ability to adapt when relating and working in
multicultural contexts.

31. To adapt or not?
Is it a “tight”
or
“loose” culture?
Will adapting
compromise the
mission?
Will retaining the
differences make us
stronger?
? ? ?

32. Person A: Talk about one of your favorite
restaurants, when you were there last, and
why you love it.
Person B: Listen, but don’t ever look your
partner in the eye.
Non-verbal role play

33. What is one behaviour you need
to adapt more when interacting
with others?
?

34. CQ capabilities in action
CQ drive – align expectations
CQ knowledge – understand cultural values
CQ strategy – create explicit process for communication and
decision making
CQ Action – draw on team diversity

35. Define What kind of input is needed?
Clarify How can input be offered?
Explicit Is everyone expected to contribute?
Adapt How do I need to adjust?
Culturally Intelligent Information Sharing

36. Why CQ?
Reduced conflict and
misunderstandings
Trust, co-operation and
negotiation effectiveness
Inclusion and
innovation
Higher retention, cost-
savings, better
outcomes for the
community

37. Becoming Culturally Intelligent
Experience & Reflection
120-minute Workshops
Module 2: Accumulation
Assessment de-brief and Cultural
values profile
Module 3: Application
Applying Cultural Intelligence
for behavior shift
Culturally intelligent Leader: 1:1
Executive training
CQ Assessment & Cultural
Values profile
Module 1: Awareness
Introduction to CQ

38. Call to action
Identify some of the
cultural identities of
those within your
team.
Have lunch with a
different team
member once a week
(don’t talk about
work!).
Start from a place of
curiosity on what is
acceptable and familiar
in different situations.
2 3
1

39. –Rev. Dr. Martin Luther King Jr.
“It is not the strongest of the species that survives,
nor the most intelligent that survives.
It is the one that is most adaptable to change”.
- Charles Darwin

40. contact@prabhaav-global.com
07539 426745
@ritika-wadhwa
www.prabhaavglobal.com
Contact
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