1. Stephanie Murphy M: (917) 648-8007 | samurphy12@gmail.com
Retail Sales Executive
An accomplished Senior Sales Executive with extensive experience leading leaders, developing effective business strategies, creating
marketing campaigns, and promoting services with a consistency in achieving corporate goals, while positively impacting the bottom-line.
Proven success in delivering high profitability through detailed planning, analysis, collaboration, execution and partnerships. A detail-oriented
individual able to adapt rapidly to ever-changing priorities and eager to take on new challenges; an excellent team player who interacts
effectively with colleagues, department heads, managers and customers on all levels.
▪ Strategic Planning
▪ Customer Experience
▪ Engagement Strategy
▪ Sales & Revenue Growth
▪ Presentation Facilitation
▪ Team Building & Leadership
▪ Results Oriented
▪ Verbal & Written Communication
▪ Training, Coaching & Mentoring
Experience
Vice President Store Manager Macy’s INC., New York, NY July 2014 - May 2016
Drove sales to $150M in Center Core departments: Handbags, Fine & Fashion Watches, Fine & Fashion Jewelry, and Intimate Apparel.
Directed all storewide operations pertaining to merchandising, sales promotions, store maintenance, expense management, shortage
prevention and sales support. Collaborated with internal and external partners on initiatives to drive and support business strategies.
Key Accountabilities
Team Building & Leadership:
▪ Managed, motivated, led and empowered a team of 35 store owned executives through clear expectations to deliver results
▪ Partnered and communicated regularly with lease luxury vendors Burberry, Gucci, Louis Vuitton, Coach, and Longchamp
maximizing sales revenue and growth
▪ Recruited a qualified team of selling-focused Executives; built a bench for future advancements and promotions
▪ Oversaw and directed executive management and sales teams, providing an atmosphere of teamwork and camaraderie
▪ Created and implemented an engagement strategy aligning teams around common goals driving employee morale
▪ Ensured required Associate & Executive training was conducted on a timely basis; ensured assigned mentors engaged with new hires
▪ Built recognition culture by executing company recognition program with energizing, engaging storewide rallies driving conversion
▪ Analyzed business in order to align team with growth opportunities; conducted weekly team meetings to instill company and store
priorities
▪ Conducted ongoing Talent Analysis of Associates and Executives; established career progression plans for key players and positions in
order to match best talent, resulting in the retention of best people and a reduction in turnover. Promoted 5 executives.
▪ Utilized review process as a tool for Executive talent development, promotion and advancement
▪ Monitored and addressed performance issues on a timely basis; administered Responsibility Based Performance as needed
▪ Led team to support giving back to the local community, helping create stronger, healthier places to live and work
Sales Proficiency:
▪ Drove sales by leading and owning Stores Own Sales tactics execution and action planning process
▪ Met weekly with Operations and Merchandise Team to plan and execute promotional and operational strategies
▪ Led the push toward selling through thorough coaching, follow-up, and recognition
▪ Ensured Executive team adhered to weekly markdown report process; supported action plans focusing on deficient areas
▪ Determined business-driving opportunities by leading and participating in store-focused Deep Dive strategy meetings
▪ Effectively communicated merchandise needs to District Merchant and Planning Team in support of company initiatives
▪ Worked closely with HR, Visual and Senior Management to develop merchandising plans and business strategies for sales expansion
▪ Ensured consistent execution of merchandise presentation, sales and event set-up, sizing, pricing and signing standards
▪ Coached Executive team to deliver company loyalty program goals by reinforcing new account benefits to impact profit
▪ Provided leadership in delivery of all company initiatives; clearly communicated objectives and priorities to team
▪ Established high-level of shortage awareness and effectiveness; ensured implementation of all policies and procedures;
reduced overall shortage
Customer Relations:
▪ Coached Associates and Executives to consistently deliver selling behaviors resulting in repeat client business and high Customer
Response Letter Engagement rate
▪ Coached Associates and Executive to meet customer need, offering OMNI Channel and company value options
▪ Rolled out Associate and Executive technology initiatives to enhance the customer experience
▪ Trained Sales Managers to actively coach & engage with Associates through formal & informal observations, targeting selling behaviors
using mobile and interactive technology
▪ Ensured Coach in Charge and Executive in Charge presence throughout the store to ensure customers are the #1 Priority, needs were
met and shopping experience was seamless
▪ Maintained high customer readiness standards; delivered a clean, neat interactive and easy-to-shop store environment

2. Stephanie Murphy PAGE 2
Vice President Store Manager, Macy’s Herald Square Remodel / Liaised to Lease Partners August 2011-July 2014
Was responsible for directing the planning and execution of the 4-year $500M renovation project in efforts to improve efficiencies, expand
selling areas and, in turn, increase sales revenue. Oversaw detailed planning for 2 1/2 years of the renovation, analyzing space and
determining merchandise placement for successful execution of merchandising plans.
Key Accountabilities
Planning/Operations
▪ Developed remodel blueprint processes for communication, merchandising, operation and sale update to all stakeholders for each
renovation phase
▪ Created at a glance master block floor plans for all renovation phases illustrating areas under construction for internal and external
stakeholders
▪ Partnered with EVP of Area Research to reflect sales projections of CER impact
▪ Created time and action calendar for construction, store and vendor team, listing renovation activities to ensure timely completion and
successful opening
Merchandise
▪ Worked closely with GMM, VP Store Manager, Buyer, Planning Division and Vendor to analyze space, determine right actions to protect
key businesses, minimizing sales disruption
▪ Major remodel initiatives include opening of luxury brands: Burberry, Coach, Gucci, Longchamp, Louis Vuitton, the World’s largest
Women Shoe Department, 60 Cosmetic/Fragrance counters, Fine Dining Restaurant, Fine & Fashion Jewelry/Watch, Men’s Store
▪ Observed customer traffic behavior patterns during each renovation phase, applied learnings to future construction phases minimizing
customer disruption and sales impact
Customer Facing
▪ Rolled out customer information ambassador program, training 30 associates, to assist customers in navigating the renovation
▪ Partnered with Renovation Visual Team creating and rolling out in store way finding map to assist over 6000 employees and customers
▪ Responded to all customer response letters referencing the renovation in an effort to minimize customer disruption
▪ Conducted remodel store tours for shareholders, private investors, universities and international business retailers
Team Building & Leadership
▪ Developed working relationship with 36 Specialty Store Lease Managers
▪ Partnered regularly with Regional and Store Lease Managers to collaborate and develop business strategies to drive sales
▪ Provide operation support to lease partners helping integrate into Macy’s culture while maintaining Brand identity
Vice President, Retail Sales National Basketball Association June 1999-April 2011
Was, directly responsible for managing, operating and driving incremental sales up to $25M in sales of this flagship destination store.
Developed and executed total store operation blueprint. Restructured store’s infrastructure and set strategic planning goals based on yearly
financial projections, effectively increasing annual sales year over year.
Key Accountabilities
▪ Manage, motivate and lead a team of 33 Executives, communicating store vision, setting goals and expectations to deliver results
▪ Met frequently with executive team members to interpret and coordinate new business and budgetary projections
▪ Liaised with Buyers, communicating merchandise assortment, trends, sell-through, missed opportunities and market trend information
▪ Worked directly with the Visual Team to implement merchandise strategies, execute floor moves, approve/finalize all store signage and
create storefront windows to reflect League initiatives
▪ Developed and executed strategic sales plans to meet corporate revenue targets
▪ Maximized revenues by securing profitable joint agreements with various vendors, corporate executives, and sponsors
▪ Established marketing event strategies, executing various store events and programs to drive an increase in traffic and sales
Vice President Store Manager/Buyer Macy’s INC., New York, NY March 1991-1999
Awards & Publications - Memberships & Affiliations
▪ Published in the Dallas Observer and Hoops Magazine
▪ Recipient of the BRAG Business Achievement Award
▪ Macy’s Star Council Advisory Board
▪ Macy’s Partner in Time: Community Outreach
▪ NBA Cares: Community Outreach
Education
B.A. Texas College, Tyler, TX
A.A. Wade Fashion/Merchandising College, Dallas, TX
Major: Sales, Marketing, Management. Fashion/Interior Design