Timothy Holland has over 17 years of experience in sales management in the beverage industry. He has a track record of increasing market share, sales volume, brand awareness, and revenue through collaborative relationships with distributor partners. His key achievements include attaining positive market share growth for 4 consecutive years, being ranked #1 Market Manager in 2011 and 2012, and successfully managing networks of up to 13 high-volume distributor partners.

1. TIMOTHY HOLLAND
8861 Cherry Lee Lane • Lantana, TX 76226 • Phone: 214-883-9960 • Email: timothyholland@email.com
SALES MANAGEMENT – BEVERAGE INDUSTRY
Profitability Improvement • Revenue Increases • Market Share Growth
Highly motivated and accomplished area sales manager seeking challenging leadership role within organization that will
benefit from more than 17 years of success in the beverage industry. Track record of market share growth as well as
increases in sales volume, brand awareness and revenue. Team-focused leader with facilitative approach to building
effective and productive distributor relationships. Adept at understanding long-range organizational objectives and
aligning operational strategies to achieve stated goals, particularly sales quotas and revenue goals. Competent in customer
service, public relations, strategic planning, partnering, and business development. Key achievements include:
• Attained positive market share growth 4 years in a row, with YTD 2012 performance of +23.8% or +118,000
incremental cases vs. PY and 13% points above plan (2009-2011CAGR +11%)
• Performed as #1 ranked Market Manager in 2011 and 2012
• Successfully managed networks of up to 13 high-volume distributor partners
PROFESSIONAL EXPERIENCE
Heineken USA – Dallas, TX 2008-7/2012
AREA MARKET MANAGER
Oversee financial performance, market share growth and profitability for an area composed of 6 wholesale distributor
partners. Collaborate with distributor management to develop and align strategic sales and distribution plans, establish
growth goals, and devise incentives.
Heineken USA – Dallas, TX 2005-2008
OFF PREMISE RETAIL SALES MANAGER
Directed all off premise sales for North Texas area, with oversight of 4 wholesale distributors. Collaborated with
distributor management to develop and align distribution, promotion, and brand awareness strategies. Conducted monthly
30-60-90 reviews of sales results to check progress on goals and commercial priorities. Developed sales incentives, price
promotion calendar, marketing budgets, and market share growth initiatives.
The Gambrinus Company – Dallas, TX / New Orleans, LA 1999-2005
DISTRICT MANAGER
Hired to manage 4 wholesale distributors in Louisiana with sales volume of more than 300,000 cases; promoted in 2002 to
oversee 13 wholesale distributors in Texas, with responsibility for sales volume of more than 1M cases. Collaborated
with distributor management to develop and align distribution, promotion, and brand awareness strategies, and to
communicate retail standards. Built productive working relationships with distributor personnel to promote brand
knowledge. Conducted market research and monthly sales reviews to check progress on goals and commercial priorities.
Developed sales incentives, price promotion calendar, marketing budgets, and market share growth initiatives.
Magnolia Marketing/Great Southern Wine and Spirits – New Orleans, LA 1995-1999
KEY ACCOUNT MANAGER
Devised and implemented innovative promotional strategies to achieve growth for new products, including wine seminars,
wait staff training, in-store sales promotions, and team promotional appearances at sporting events and music festivals.
EDUCATION AND CREDENTIALS

2. 85 Credit Hours in Business Administration (1991-1998), University of New Orleans/University of SW Louisiana
Cicerone Certification Phase I (2012), Professional Selling Skills (2006), D.E. Jones Sales Training (1999),
Dale Carnegie Sales Training (1998)