The document describes a proposed magazine about indie rock music called "Indie Rock Herts". It will cover both mainstream and local indie rock artists, with a focus on live music events like concerts and festivals. The target audience is people ages 16-30 who enjoy live music, as well as older audiences over 30 who like indie rock. Each monthly issue will feature a local or famous indie rock artist on the cover along with information about upcoming shows. It will be distributed locally in shops and at music venues, with posters and social media used to promote it.