Pitch

1. Contoso
S u i t e s
HertsClassical
By Eva Dennis

2. Contoso
S u i t e s
Introduction
+ Title
 HertsClassical
 Classical music
 Musicians and concerts
 Based in Hertfordshire
 Target audience age 20-65

3. Contoso
S u i t e s
Purpose
 To promote
and advertise
upcoming
events
 To inform
people of new
and upcoming
musicians
 Supports unknown
artists and widens
peoples knowledge of
the genre

4. Competition
• Hertfordshire Life: £6.29
for a single issue, £19.36
for subscription over 3
months
• Our magazine: £4 per
single issue, £10 for a
subscription over 3
months
• Magazines with similar
content and genres

5. Contoso
S u i t e s
Form + Genre
 Classical music genre
 32 pages
 A4 magazine
 Professional, mature
style – neutral colour
scheme and serif
fonts (more on next
slide)

6. Contoso
S u i t e s
Colour Scheme
 Neutral colours
 Some brighter colour for
sections to stand out
 Professional + trustworthy

7. Target Audience
 Ages 20-65
 Secondary audience:
people who are new to
the genre
 Inclusive of all genders
and ethnicity groups

8. Contoso
S u i t e s
Content
Front cover:
 Main image to
show overall
theme
 Coverlines to
engage
 Neutral
backdrop so
it’s not too
overwhelming
Double page spread ideas:
 Exclusive interviews with
musicians
 Feature article on
upcoming events

9. Contoso
S u i t e s
Fonts
Masthead: stylish approach, different
but doesn’t stand out too much
Headlines: bold and clear to read
Strapline: different to other fonts on
the magazine so should stand out
Puff and body copy: simple, easy to
read, professional

10. Contoso
S u i t e s
Resources + Personnel

11. Contoso
S u i t e s
Resources + Personnel
To save money on
personnel:
 Volunteers
 Interns
For less demanding jobs (eg
model or photographer)

12. Contoso
S u i t e s
Distribution
 Music shops, concert halls for
those who have an interest in the
genre
 Local shops for secondary
audiences
 Online viewing for free (no physical
copy)
 Monthly subscriptions for exclusive
benefits (one issue a month)

13. Contoso
S u i t e s
Marketing  Posters to promote magazine
and feature small sections of
the article
 Email campaigns
 Local radio advertisement (eg
Classic FM)
 Social media promotion
(Instagram and Facebook)

14. Thank You!
Eva Dennis
Conclusion
Overall…
 All client
requirements met
 Appealing for the
chosen target
audience