Pitch

1. Harmony Herts
magazine pitch
By Dobrochna Gorczewska

2. introduction
Harmony herts will
be a music magazine
specializing in
classical music with a
subtopic of jazz
music

3. Purpose
Promote local
music scene
Act as a Gide
Helps people find
classical /jazz music in
the Hertfordshire area
01 02
Covering local
artists
Advertising
local events

4. Target audience
The average Hertfordshire resident
White Men
Older generation (30-80)
Working age
Has a full time job
Married / with kids
Middle class
Conservative

5. Why classical and jazz?
timeless
Popular
Large audience
Expansion of
classical music
Calming

6. Content
Promote classical / jazz music in the local area
Interview local classic and jazz musicians
Promote concerts and venues
Cover concerts
Sometimes cover the history of classical /
jazz music in the Hertfordshire area

7. House style

8. Title
Harmony is a music technique – showing the
genre of the magazine
Herts is a shortened version of Hertfordshire
showing the specific location of the
magazines interest

11. Competition
Local magazines Classical music magazines

12. Advertising in local classical / jazz concerts and venues:
● People are most likely the target audience
● People are willing to spend money on the local classic/ jazz music
scene
● People who already have an interest in the genre of music
Marketing and distribution
Delivering flyers to doors :
● People will get a feel of our house style and might take a liking to it
● People might recognise our magazine when it gets released and might
buy it out of curiosity
The goal for marketing and distribution is to reach the target audience

13. Fliers in other local and music magazines :
● If people read those magazines they probable like the medium of
magazines
● They might be interested in the local area
Marketing and distribution
Small social media presence:
● Will only join social media the target audience is most likely to be on
● Will join local groups to promote the magazine as those people are
interested with the Hertfordshire area
The goal for marketing and distribution is to reach the target audience

14. A print magazine subscription would cost around - £30
An individual print copy would cost - £5
distribution

15. Personnel Photographer sales department
Image editor marketing
department
Editor
Writer
reasercher
Graphic designer
Project manager

16. Camera equipment – tripod , lenses …
Resources
Tablet – for the graphic desigher
Computers - for all of the team to use
Adobe photoshop – for image editing
Adobe Indesign – designing layouts
Microsoft package – eg teams for communication

17. Conclusio
n
The Harmony Herts magazine will
promote the music in the local are
and will hopefully bring more people
to celebrate local jazz and classical
music
Thank you