1. M2 (U20): Justify the choice
of planned components by
targeted media sector
By Harry Deether
2. Title and Slogan - Justification
Title -
The title of our adverts will be PhizzWizzard, this is because as well as it being the name of our drink, often
use creative and catchy titles or slogans to grab the attention of potential consumers and create a
memorable brand image. These titles or slogans are usually designed to evoke emotions or associations that
are associated with the product being advertised. "PhizzWizzard" could be seen as playful and imaginative,
suggesting that the drink itself is also fun and unique. Which is what our campaign is trying to project to the
consumers.
Slogan-
The slogan for our campaign will be Going retro with Phizzwizzard. This is because its short , sweet and
memorable. The quicker a slogan gets to the point, the more likely it is to stick around and leave a lasting
impression. Our slogan also is memorable as it hooks in the user. To make it even more attention grabbing
we have made a hashtag form; #GORETRO. This will be used in all social media ads and a hashtag that has
the potential to trend getting more people to buy our product.
3. Media choices – Justification
Social Media – We will be using social media such as Facebook, this is because both
groups of a target audience with 25–44-year old's making up 43.8% of Facebook's
age demographic making it ideal to use for our campaign. We can also use Instagram
for our secondary target audience of 13–18-year-old, as they make up 31% of
Instagram's user demographic the second largest group behind our main target
audience that make up 31.2%
Billboard - A billboard will be one way we will be advertising our drink. This is because it will cost 80% less
than what a Tv advert will. We will look to put our billboard somewhere busy such as outside a shopping
centre on side of road, this is because our target audience is at an age where most of them can drive.
Billboards are also seen by 72% of consumers by average so by putting it somewhere busy it will allow us to
maximise this as much as possible.
Tv/Video- A third media choice will be a video advert that will be shared across TV and YouTube. This is
because we will be able to reach both target audiences with the 30+ seeing the TV more likely than them
seeing he YouTube ad and the 13-18 seeing it on YouTube more easily. The YouTube ad will be in the format of
a 30 second ad with the possibility of it being skip-able this is because if we give our target audience the
option to skip, they are more likely to watch the video properly rather than ignore it for the 30 seconds if they
decide to watch it.
4. Who's in the advert? - Justification
The Actors in our advert will be:
Ollie Laflin
Harry Deether
These will be the main actors as we believe that they help to show off our secondary target
audience of 13-18 the best as by our research this target audience will typically see our video
advert the most when it is posted to YouTube and features on Tv and social media
Sam Jordan will be the main director for our advert too.
9. Images & Graphics - Justification
All of these images from above can all be used as part of the adverts.
The can will be the main focus to all of our adverts as it displays our product that we are
trying to advertise.
The Carter Soft Drinks logo will be used as this is the manufacturer of the product and will be
on the can itself.
The two PhizzWizzard logos can be used interchangeably as they will give depth to our
campaign, giving us more expansive opportunities.
The logo without the strawberry will make social media adverts look less compact and more
spread out well.
10. Fonts – Justification
MARIO KART DS
Garamond
BoltonLight
Retro LIGHT
Mario Kart Ds is one the fonts that have been looked at as it has
a very distinct retro pixel design that we looked at, we think
that this font would be most suited for a social media ad that
has a heavy retro gaming vibe to the advert.
Garamond and BoltonLight have been selected as possible font
as they have a very serious vintage vibe to them, it is also used
a lot by big brands such as Apple in their adverts. These fonts
will be used a bit like Fanta adverts do and will follow the main
text/slogan part of a social media graphic or a billboard advert.
Finally Retro Light has been selected as a possible font as it has
a very 80’s/90’s vibe to the font and this will be perfect for our
primary target audience 0f 35+ as this will be the time when
they were drinking fizzy drinks the most.
11. Colours – Justification
The colours that I have chosen are a mixture of red, pink, purple and white.
I have chosen red as its the colour most associated with strawberries, so it
could be a great choice for your campaign. It's a bold and attention-grabbing
colour that can convey energy and excitement.
I have also chosen pink as it's another colour that's often associated with
strawberries. It's a softer, more playful colour than red, and it could work
well if you're targeting a younger demographic.
The reason I have chosen white can help your other colours stand out, and
it can also convey purity and simplicity. It could be a good choice if you're
going for a minimalist look.
I have also chosen purple as it convey a sense of creativity and uniqueness,
as well as I could use it as an accent colour alongside other shades of pink
and red as it goes quite well with those.
Ultimately, the colours you choose will depend on the overall tone and
messaging of your campaign, as well as your target audience. Consider
experimenting with different combinations of colours to see what works best
for your brand.
12. Layout & Positioning - Justification
The Can, will be the main focus on every advert, as this is what is being sold to the
consumers
On our social media adverts that will be vertical, the Can will be positioned centrally on the
advert
For our more horizontal ads, we could still place the can in the centre of the advert,
However for the billboard we will focus more on a consumer drinking the drink as this will
give more of an emotional appeal to the campaign
13. Tone and feel - Justification
The adverts are going to need to have that retro feel to them, but as well as having some sort
of exciting fun twist them too. Too add depth to the campaign.
This will still reiterate the retro feel as we can add words and phrase to the adverts that are
retro and suit the style that we're targeting.
As long as there is a heavy retro feel to our advert, our campaign will be a success and we
will have met wat we are looking to accomplish
