1. 107 Locksway Road
Southsea
Hants
PO4 8JW
Phone: 07771 986517
Email: nicky.foot@hotmail.co.uk
Nicky Foot
Profile
I have worked within the travel industry for the past 25 years with a proven track record in driving
performance in order to achieve and exceed targets. I am a highly motivated Senior Sales
Manager/Director who is dedicated and passionate in my work and strive to deliver excellence in
everything I do, including understanding the importance of balancing the needs of the business, the
customer and the team.
Summary of Skills & Competencies:
 A highly experienced senior level sales manager/director with successful track record.
 Management, coaching, training and development of sales teams – office and field based.
 P&L responsibility.
 Excellent communication and presentation skills with the gravitas to secure buy-in at all levels.
 Able to motivate, inspire, lead and coach team to achieve and maintain high performance levels
through KPI’s, thus consistently meeting and exceeding team and individual targets.
 Vison and strategy with intense focus on budgeting, forecasting and analysis along with expertise
driving sales teams to deliver on margin and budget.
 Excellent organisational skills.
 Pragmatic and flexible attitude, good team player whilst maintaining excellent leadership alongside
the ability to work proactively and demonstrate the flexibility necessary to meet challenging
deadlines.
 Self-motivated and results focuses with an excellent work ethic.
 Highly committed and eager to embrace new challenges.
July 2015 – Present LivingSocial Escapes
Regional Sales Director UK & Ireland (Maternity Cover)
I currently lead the travel vertical of LivingSocial, with overall responsibility of achieving UK & Ireland
budget. This is a temporary position until 29th Feb when my duties will resume as Regional Sales
Manager UK.
Duties include:
 Plan and manage at both strategic and operational level.
 Establish sales objectives by forecasting and developing monthly sales quotas per region.
 Driving the sales teams at a pace that will deliver results.
 Management, coaching, training and development of field based staff.
 Recruitment and development.
 Looking for ways to create new revenue streams at every opportunity.
 Provide regular and structured reports to the board of directors.
 Coaching and mentoring through 121’s and field accompaniments.
 Ensuring revenue maximised through strategic email placement.

2. January 2014 – July 2015 LivingSocial Escapes
Regional Sales Manager
Following on from the closure of TUI Marine at Port Solent, I opted for redundancy and secured the
position of Regional Sales Manager (South) for LivingSocial Escapes and was promoted within 6
months to the role of Regional Sales Manager (UK). Within this role I developed substantial growth in
revenue through the coaching and mentoring of the sales team.
Duties include:
 Responsibility for UK revenue
 Leading the Sales Team with responsibility of the collective pipeline
 Managing strategic accounts
 Communicating ongoing contact and sales activity using Salesforce
 Strong emphasis on training and coaching the team to ensure all KPI’s achieved – weekly 1:1’s,
implementing Performance Improvement Plans, meeting shadowing/coaching
 Attending meetings with hoteliers to secure and negotiate best rates available
 Recruiting new members of the team
 Working in close contact with the RSD to ensure all business KPI’s achieved
 Attending external events to prospect new merchants
‘
January 2013 – January 2014 TUI Marine
Distribution Manager UK & Ireland
Contract extended but change of job title due to the return of the Director of Distribution following on
from Maternity leave. My role now oversaw the sales and aftersales teams ensuring service levels and
KPI’s were adhered to. Within this role I worked very closely with the Director of Distribution on new
distribution opportunities.
Duties include:
 Leading and motivating the sales & aftersales team to exceed targets
 Tracking conversion rates and sales levels
 Ensuring high levels of customer service delivered
 Assessing staff training and development needs and implementing solutions
 Producing management reports to identify opportunities to increase sales
 Working as part of the UK & Ireland management team to develop and execute business strategy
for all channels – direct, third party and online
 To constantly review and improve the sales and administration process in terms of efficiency,
customer review and revenue generation
 Responsibility for customer recovery pre-departure and crisis situation
 Management and execution of sales focused events
 Managed the Sales & Aftersales team through change - closure of office from Portsmouth and
relocation to Surbiton
March 2012 – January 2013 TUI Marine
Head of Sales & Distribution (Maternity Cover) UK & Ireland
Headhunted back to TUI Marine for maternity cover of the role of Director of Distribution my role has
responsibility for developing distribution and managing sales for the UK & Ireland source markets. My
primary objective was to manage and grow the distribution of Sunsail, The Moorings, Footloose and Le
Boat in this market, ensuring growth through current and new distribution channels at the lowest cost
possible.

3. Duties include:
 Identifying new distribution opportunities within the UK & Irish source markets.
 Managing all sales activity within the UK & Ireland setting strategy and KPI targets.
 Developing existing business through travel agents, tour operators & affinity groups
 Managing internal and external relationships.
 Growing distribution at the lowest cost possible
 Monitor competitor activity and intuitively act to ensure the business is one step ahead of the
market
 Collate accurate information weekly to analyse and report on all sales activity.
 Manage the sales and aftersales teams to increase productivity ensuring ‘right people, right place,
right time’.
March 2011 – March 2012 JCA
Sales Manager
Following on from my redundancy within TUI Marine, I moved on to work within the Education sector of
TUI. My role within JCA as Sales Manager involved managing a team of 6 to achieve their KPI's as
well as renegotiating contracts with suppliers and seeking new opportunities. Primarily an outbound
calling environment selling adventure holidays to the primary school market. Within this role targets
were exceeded.
April 2008 – October 2010 TUI Marine
Sales Centre Manager
Following a restructure my role developed into Sales Centre Manager encompassing Sunsail, Le Boat,
Club Vass & The Moorings – TUI Marine. With 18 direct reports (including Assistant Sales Centre
Manager) my focus daily was driving sales forward and seeking new opportunities whilst maintaining
existing business. Made redundant October 2010.
Duties include:
 Leading and motivating the sales team to achieve and exceed targets.
 Tracking conversion rates and sales levels for individual brands and products.
 Setting sales targets and sales incentives
 Producing monthly management reports and weekly trading updates for weekly trading meetings at
director level.
 Monitoring and predicting call volumes to ensure correct staffing levels.
 Setting and monitoring KPI’s.
 Predicting and analysing trading patterns to ensure correct campaigns/tactical pricing in place.
March 1989 – April 2008 Sunsail
Various Positions (Junior Sales – Sales Team Leader)
I progressed through the business from Junior Sales to Sales Team Leader, with a break in service
between June 1999 and September 2002 where I was living in Washington DC.