Imran Abbasi is a seasoned sales and marketing manager with over 15 years of experience, particularly in market intelligence, business development, and key account management. He has a proven track record of driving revenue growth and profitability through innovative strategies and strong client relationships across various industries. His roles have included leadership positions where he coordinated sales objectives, developed market strategies, and ensured customer satisfaction while handling large teams.

1. Imran Abbasi
Mobile: + (966) 563335266 | E-Mail: abbasiimran75@gmail.com
An Overview
 A Highly accomplished Sales & Marketing Manager with over 15 years of distinguished career donning pivotal roles predominantly
in the areas of market intelligence, sales & business development, Key account management and promotional activities. Deftness
in handling overall activities of Key accounts and providing enterprise level solution.
 Rich experience of sales industry managing and driving sales & achieving desired targets with overall responsibility of promotional
activities. Exploring marketing avenues to effectively build consumer preferences & drive volumes for clients.
 Strong credentials in rolling innovative strategies to transform business units to globally competitive business ventures; equipped
with outstanding communication and motivational abilities to facilitate attainment of strategic goals and bottom line objectives.
 Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting advertising campaigns as
well as promotional events with expertise in increasing the profitability. Gained exposure in brand building and enhancing product
visibility using all forms of communication.
AREAS OF EXPERTISE
 Technical Sales & Marketing operations
 Product Management
 Strategic Planning
 Key Account Management/Client Servicing
 Leadership & Team Management
 Business generation
 Team Building/Mentoring
 Negotiations
 Channel Sales
 Customer Retention
CORE COMPETENCIES
 Adept in managing entire life cycle in introduction / development of new product portfolios including multi-vendor positioning,
visibility plans and market & consumer feedback, etc.; extremely effective in understanding client requirements and placing plans
for go to sales and market activities.
 Strong business acumen with expertise in implementing sales & business development procedures, marketing strategies along with
service plans and guidelines; efficient in ensuring customer/client satisfaction through effective customer communication plans
 Comprehensive experience in developing relationships with key corporate accounts, high net-worth clients to understand their
requirements; excellent in suggesting the most viable products/service as well as cultivating relations for retention & acquisition.
 Develop new/ emerging markets, lead core teams in new set-ups, product segment or business verticals in Sales & Marketing.
Driving high-value revenue and profit plans, large scale cost savings, and improved organizational productivity and performance
 Training and mentoring Area Managers and Sales rep and developing them as a single point of contact for large accounts for all
products/services verticals to achieve customer’s’ satisfaction
WORK EXPERIENCE
Since Mar’13 – May 2015: M&H Gulf Co. Ltd. As Sales Director
 Responsible for the overall coordination, the functional management and leadership of all of the sales activities of the business.
 Responsible for the establishment of both annual and monthly sales objectives in Coordination with the Company's business plan.
 Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.
 Responsible for coordinating the specific objectives of the Sales Plan with all of the Functional departments of the company and,
most specifically with Finance.
 In coordination with the VP of Business Development, establishes both market and target Customer strategies for the company.
 Responsible for the successful management of the needs of the Company's customers in order to meet the objectives of the
company's overall business plans and strategies.
 Responsible for field sales, inside sales and telemarketing, and all customer support Functions of the business.
 Define and manage the monthly and annual sales objectives for all of the sales personnel. Spend a significant portion of time in the
field both with individual accounts and Co-traveling with sales personnel.

2.  In coordination with VP of Business Development, establish compensation plans for all Sales personnel including salary structures,
commission plans, sales contests and bonus Plans.
 Keep up to date with recent market and industry trends, competitors, and leading Customer strategies.
 Conduct business review meetings with key stakeholders to assess risk, review future Strategies, and identify potential cost down
and improvement opportunities.
Since Nov’10 – Feb 2013: Technical Sources Trading Co. ltd as Sales & Marketing Manager
Growth Path:
Nov’11 to Dec’12 Business Development Manager
Dec’12 onwards Sales Manager
Company Profile: TSTC is well known name for the construction Industry for providing turnkey solution & stockiest of
machineries tools for leading International Brands As well as local brands, supply all kinds of the Industrial
machinery & machineries tools, power tools, hand tools, Construction material, Cutting tools, safety &
Industrial consumables & PPE products
Clientele: Sabic, Aramco, Major MEP contractors, Eurabia Engineering.
Role Essence: Responsible for Business Development and Sales of the Company, Managing a team of six sales engineers &
sales supervisor and one business develop Executive. In charge of whole trading division and looking after
CRM. Creating sales strategic, new market identification & plan, penetration, ensuring customers Satisfaction
and fulfilment of targets.
Coordinating with warehouse and logistic peoples for timely dispatch and deliver of client requirement. Build
relations with clients across the board and ensure complete market coverage through effective sales and
business development techniques.
Achievements:
 Negotiated and signed long term service agreements with major UK and German brands for TSTC.
 Instrumental in the design and development of multiple sales promotional venues for the products of reputed clients
 Introduced Employee referral scheme resulting in 30% reduction of recruitment cost.
 Negotiated deals and tie-ups with major ELV contactors and MEP contractors in the KSA including for the sales of Company
products.
 Increased company’s revenue by expansion and introduction of a situation analysis model to assist in the development of a
strategic plan for the future growth.
 Improved company’s operational capabilities and increased its efficiency by 35% in a year.
 Increased company’s turnover to $1.2 million in year one.
Key Deliverables:
 Handling Marketing & Sales operations for achieving increased growth and profitability. Formulating long term / short term
strategic Sales plans, Ideas to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales
growth across region.
 Acquisition of new clients through consultative and educational selling ideas. Retention of Existing clients through relationship
management skills.
 Building and strengthening relationships with key accounts, opinion leaders, and thereby ensuring high customer satisfaction by
providing them with complete support.
 Devising and implementing marketing strategies designed along with product team by providing them proper inputs and
information of the clientele.
 Mapping competition activity (mapping competition) in assigned accounts through marketing intelligence, input into CRM database
and develop counter strategies.
 Ensuring quality recruitment of manpower as per store rollout plan, Engagement, Training. Ensure that individual team members
understand their work activities.
 Monitoring the overall functioning of team, identifying improvement areas and implementing adequate measures to maximize
customer satisfaction level.
Feb’08 – Oct’10: AFI (Alaa for Industry) as Area Sales Manager

3. Company Profile: AFI is a leading EPC provider for the Oil and gas industry in the KSA
Role Essence: Combined sales representative tasks with managerial responsibilities. Duties involved organising and
supervising members of the sale team and making sure that any set targets are consistently met. Ensured
profitable growth in sales revenue through positive planning, deployment and management of sales
personnel
Achievements:
 Developed a new system for generating sales leads, which was implemented across the area, resulted in a 30% improvement in
sales performance.
 Seconded by national sales manager to support sales teams in other regions and ensure that their quarterly targets were
achieved.
 Trained and developed a team of five new team managers who achieved an average of 120% of their sales targets within their first
three months Instrumental in the design and development of multiple sales promotional venues for AFI products.
 Reviewing all the enquiries and quotations packages for all kind of materials and Equipment’s searching for alternative supplier’s
.Review all quotations received from Suppliers Preparation of PO approval applications as per Company rules and producers Liaison
with suppliers, negotiating for the best pricing. Winning contracts and maintaining Effective business relation with such vendors,
Coordinate and arrange all works activities
 Appraised by senior management for maintaining the high standards of business.
Key Deliverables:
 Formulating long term / short term strategic plans to enhance sales operations, profitability & revenue; involved in spearheading
turnaround initiatives; Setting sales targets for individual reps and team leaders.
 Overseeing the sales & marketing operations, thereby achieving the increased sales growth.
 Analysing business potential, conceptualizing & executing strategies driving sales, augmenting turnover and achieving desired
targets; identifying streams for revenue growth & plans to build consumer preference
 Ascertaining the interaction with customers for effective resolution of customer grievances and obtaining feedback
 Supervising, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of
group targets
Jan’07 – Jan’08: Al Talimia Educational Supplies LLC as Sales Manager
Achievements:
 Managed multiple sites in UAE including, Dubai, Abu Dhabi, Sharjah, Al Ain,
 Succeeded at creating and executing strategies and implemented business changes that drove significant top-line revenue and
bottom line profits.
 Identified business development opportunities and maintained existing client through effective communication and negotiation
skills.
 Demonstrated a sound knowledge of sales process and provided customers with nothing less than premium service and leisure
experience.
 Achieved sales targets within budget with high level of self-motivation and experience.
Key Deliverables:
 Adhering to all company administration procedures, including monetary transactions.
 Attending and participating in all relevant internal and external meetings in connection with the responsibilities of the position.
 Completing weekly figures effectively for company director.
 Developing and maintaining relationships with local authorities, the local community and local companies.
 Following the Company Guidelines/Best Practices when using external contractors and suppliers.
 Liaising with the company MD to ensure the business objectives and priorities of the company are met.
 Undertaking administrative processes as directed by the MD and ensuring all tasks and responsibilities are completed successfully.
 Taking action on customer queries and feedback in the interest of the customer and the operation.
 Formulating long term / short term strategic plans to enhance sales

4. Feb’01 – Dec’07: Reynard trading LLC Riyadh as Business development
Joined as Sales Executive and rose to the position of Business Development Manager
 Business Development: Formulating & implementing strategies for the growth of Business Opportunities for Corporate Gift
Products.
 Sales Promotions: Developing and executing various sales promotional schemes To create product awareness and enhance
company’s image.
 Market Research: Conducting market research and trend analysis for keeping Abreast with market trends, economy trends and
competitor moves to achieve Market share metrics and assessment of market needs.
 Promotional Activities: Developing and implementing product promotion market Development and counter competition strategies
based on market intelligence and Assessment.
 Customer Relation Management: Ensuring total customer satisfaction through providing high quality services, adhering to service
quality standards and troubleshoot on complaints.
 Strategic Planning: Conceptualizing, planning, implementing and monitoring of Winning business strategies to drive growth in
business volumes.
 Relationship Management: Identifying prospective clients, generating business from new accounts and developing them to
achieving consistent profitability and Ensuring total customer satisfaction through providing Quality service and ensuring
Adherence to service quality norms.
 Leading a team of sales personals to achieve preset targets, create Awareness of the services provided and capture market share.
EDUCATION
Masters – MBA Manipal University India
Bachelors -BA (Economics) University Of Lucknow
CERTIFICATIONS
 Fire Safety course from fire Direct.
 Diploma in Information Technology.
 Attended employees’ health & safety training organized by UK firm
PERSONAL INFORMATION
Nationality: Indian
Driving License: Full KSA licence
Linguistic Proficiency: Fluent English, Arabic, Hindi & Urdu