1. selboudy@email.com +2012283826601 of 4 Pages
CV – Sayed Elboudy
Sales management – Key Accounts – Planning – Leadership
Market development – Trade marketing – Category management
Market share accountability – Profitability – Cost reduction –
Presentation - Negotiation – Team training & motivation -
Communication
selboudy@email.com 00201228382660
Name : Sayed Elboudy
Nationality : Egyptian
Current Position : Regional General Manager
Current Employer : Coca Cola Egypt
 SUMMARY
 Creative and passionate FMCG sales professional with excellent communication, interpersonal
and entrepreneurial skills.
 Over eighteen years of sales experience across Egypt, Saudi Arabia, Oman and Iraq.
 Mostly working with blue ship international brands, with hands on sales management, brand
and category management, trade marketing, route to market, logistics, distributors’
management, production scheduling, merchandising, warehousing, budgeting, forecasting, P&L
accountability, launching new products and optimizing profits thru cost reduction and imposing
best practices.
 My core strengths lie in building and managing effective bonded teams, brand
management, determining best route to market and in defining and developing creative
consumer eccentric marketing solutions that address brand challenges and grow the
business.
 EDUCATION
 Faculty of hotels and tourism – Hotel management
 SPECIAL TRAINING AND WORKSHOPS
1- Juggling Priorities
2- Decision Base
3- Building High Performance Work Culture
4- TANGO Simulation
5- Presentation Skills
6- Best practice negotiation skills by Watersheds associates, USA.
7- Pepsi Cola Wining Every Key Account "WEKA".
8- Pepsi Cola Category Management.
9- Pepsi Cola Time To Sell Program.
10- Pepsi Cola Territory University Program.
11- Costing and Pricing Clinic – IIR – Dubai.
12- Fuddruckers Trainer Certification Award – Houston, Texas.
13- Advanced Managerial Skills – Wenny & Murray.
14- Managerial Skills - Wenny & Murray.
15- Supervisory Skills - Wenny & Murray.
16- Guest courtesy training program – Sheraton Hotels.
17- Guest courtesy training program - Intercontinental Hotels.

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 PREVIOUS EXPERIENCE – starting with most recent
Company : Coca Cola Egypt
Position : Regional General Manager, Delta
From : 1/1/2013 till present.
Role:
 Managing 8 depots in 7 directorates “Sharkiah, Garbiyah, Monofeya, Kafr El Sheikh,
Domiat and Dakahliya” with around 2,900 employees in several functions, 75% of which are
in sales.
 Assuring all branches are applying company major goals and objectives
 Responsible of ensuring all Div. managers have their personal objectives and KPIs which
cascaded down the department deliverables, regularly review performance and provide
annual performance rating for direct reportees.
 Role model the ethics and values of the business, demonstrates cultural sensitivity, and
maintains high personal visibility.
 Plan and monitor training needs, provide professional coaching to managers to ensure they
have the professional capability to fully deliver in their role and that they are working on a
personal development plan.
 Plan and supports talent management and succession planning and ensure all senior
managers have a career plan.
 Motivate employees and monitor employee satisfaction execute plans to improve it.
Accountabilities:
 Achieve budgeted sales by ensuring availability and service levels.
 Control costs within predefined levels as per company guidelines.
 Maintain operating standards by putting all areas under control to the agreed standards.
 Optimize people productivity by manpower planning and implementation to achieve target
and maximum productivity.
Measures:
 Sales budget
 P&L outcomes
 Market share results
 Collection and credit ageing
 In-Market execution
 Adhering to company’s policies and procedures
 Fulfilling company’s objectives and new projects support level
Company : Coca Cola Egypt
Position : General Manager, Zagazik
From : 1/1/2011 till 31/12/2012
Role:
Accountabilities: Same as above but relative to the territory of Zagazik
Measures:
Company : Pepsi Cola Co. Erbil, Kurdistan, North Iraq
Position : Sales and Marketing Director
From : 15/04/2009 till 31/12/2010
Role: Align & motivate the sales team to achieve AOP objectives, while building capability for
future growth with a passion for frontline execution.
Accountabilities:
 Prepare, communicate and implement through the Sales & Distribution team the annual
sales operating plan ( AOP )
 Agree performance objectives with direct reports (and ensure the same is converted to all
units / functions up to sales frontlines level) based on RAMS and market execution
initiatives.

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 Support, roll out and sustain the implementation of Best Practice Tools
 Develop company’s strategy & policy related to: pricing, line up, credit terms, marketing
plans execution, etc. with General Manager.
 Maintain physical presence in the market to recognize good/poor performance and highlight
areas of improvement.
 Liaise with other departments within the company to ensure that support required to
achieve AOP objectives is provided.
 Consistently review the financial impact of all activities & manage within agreed budget
 Manage and develop logistical requirements such as infrastructure, fleet and customer
service effectiveness.
 Develop an HR plan that underpin individuals’ achievements, personnel career development
and address short and long term needs
Measures:
 Sales volume, revenue (MC), market share targets as per AOP.
 Market execution, trade, consumer and route KPI objectives (SKU distribution, share of cold
space, drop size, etc.)
 Conduct annual and six month appraisals with the direct reports using the HR tools for
building management capability
 Sales organization turns over.
 Managing front-line performers KPIs
 Hands-on financial responsibilities “P&L outcomes”
Company : Coca Cola, Muscat, Oman
Position : Area Sales Manager
From : 1/12/2006 till 15/02/2009
Major accountabilities:
1- In charge of all Oman sales except Muscat, 5 main depots areas, those include
Supermarkets, Mini markets, wholesalers, Key Accounts and HORECA.
2- Assuring availability of full range of products in all outlets allover the 5 regions.
3- Ensuring quality products, service and timely controlled deliveries.
4- Ensuring the sales force are properly equipped, trained and motivated to achieve their
volume and non-volume objectives via regular presence in market and assisting them in
managing customer issues, improving performance and solving operational problems.
5- Reviewing and analyzing sales force achievements to ensure company objectives are being
achieved and adherence to control systems is met, also assisting them in identifying and
pursuing new business opportunities thru expansion of the customer base, promotional
activities, range extensions or merchandising changes.
Company : Pepsi Cola, Al Khobar, Saudi Arabia
Position : Organized trade and Key Accounts manager
From : 1/06/2001 till 15/11/2006
Major accountabilities:
1. Grow company brand share dominance in Key Accounts across the region by anticipating
customer needs and developing aggressive long-term strategies.
2. Integrate competitor information and channel/customer knowledge with customer priorities
to develop actionable business plans.
3. Take ownership of volume and profit forecasting in owned accounts weekly, by period, by
quarter, and annually for sales, logistics and production planning purposes.
4. Analyze Key Accounts performance and utilize trend data and forecast to build account
plans and quarterly customer business reviews.
5. Develop and implement Key Account business development plans that deliver aggressive
sales growth, expand market share, and increase profitability.
6. Provide leadership for implementation of retail coverage activities.
7. Frequently reviewing the sales priorities, on going plans and any other issues, and

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cascading the same to the sales force to ensure that they are continuously aware of all
stock, pricing and promotional issues.
8. Recommend changes to customers’ credit limits and assist sales people achieving the
company target of debtor days/collection.
9. Achieving customer satisfaction goals as specified by the company.
10. Maintaining strong business relationship with all Key Accounts that drive all parties to
realize mutual business objectives and goals.
11. Negotiating agreements with key customers, either new contracts or renewal of
current customers'.
Company : Supreme Foods Company “Tanmiah Chicken” Riyadh, KSA
Position : National food services sales manager
From : 1/05/1999 till 06/12/2000
Major accountabilities:
1. Accountable for sales and market share results.
2. Assuring proper execution of company goals and objectives which affect company
imagery and prestige.
3. Setting up promotional calendar for the region, which include blanket promotional
activities, spin-offs and tailored made promotions, the process includes but not
limited to “POSM artwork and execution, merchandising standards, prior promotion
assessment and post promotion assessment”
4. Achieving sales team satisfaction and measure that level of satisfaction regularly
around the year as part of ongoing retention plan.
5. Participating in setting up AOP and monthly budget, with shedding light on competitor
activities, customer behavior and actual achievement of previous year/s.
6. Participating in determining the most effective and appropriate distribution system
and routing to enhance availability and recognition of the company products in all
possible market segments that necessarily leads to higher brand equity.
7. Reporting to senior management all changes in market, brand position, competitor’s
position and activity, possible growth and all other information relative to market
intelligence.
8. Developing training plans for the entire team to enhance selling and merchandising
skills.
9. Ensuring consistent appraisals of own staff and recommending development plans,
raises and/or promotions or the contrary.
Major achievement:
Secured considerable business with Burger King KSA, Fuddruckers GCC, Dairy Queen GCC,
Steak House KSA, Pizza Inn KSA and a lot more HORECA and Key Accounts.
 OTHER INFORMATION :
Arabic and English – Speak, read and write.
Efficiently using all Microsoft Office programs and more.
Valid Egyptian and Omani driver’s license.
Mobile +201228382660 selboudy@email.com selboudy@hotmail.com
Skype: sayed_elboudy
Linkedin: http://www.linkedin.com/profile/edit?targetSection=SUM&trk=mirror-profile-rec-editprofile
Facebook: https://www.facebook.com/sayed.elboudy?ref=tn_tnmn