My passion and enthusiasm allow me to transcend limitations, empowering me to bring new and exciting methodologies to any marketing team through my advanced knowledge of Social Media Marketing.

1. PERSONAL BRAND EXPLORATION
Dane Conklin
Project & Portfolio I: Business & Marketing
November 17th, 2019

2. I am the youngest of three brothers. I grew up in a
small town , Walla Walla , just outside the Tri-Cities
area in Washington State. Being a small -town,
homegrown man I have learned that hard work and
determination is key to survival. With three young
boys of my own , I long to give my boys the life I
never had. Through my journey at Full Sail
University, and emerging into the world of sports
marketing, I will show my boys that dreams do come
true and that if you follow your passion, anything is
possible.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Marketing Coordinator, Sponsor &
angler Relations
•Manager of Digital Content
•Social Media Specialist
(2000, December 6)
Maverick Archetype - In a continuously
evolving industry, I will use my professional social
media and marketing techniques, while continuing
to create, expand and fortify the online presence
and future of the MLF throughout all platforms.
Social Media Coordinator & Digital Marketing for the Major League Fishing

4. • DEMOGRAPHICS: 75% Male / 25%
Female. Urban Lifestyle. Low to middle
class income. Married with kids. Entry level
educated individuals. (2007, January 1)
• PSYCHOGRAPHICS: Outdoor
enthusiast. Individuals who need to be
outside. Family life.Adventurous.
Rebellious. Desire to better oneself and
others around them.Those who fear not
being the best. (2007, January 1)
• AUDIENCE MEMBERS: Chad Hoover -
Founder KBF (2009,April 11) / Boyd
Duckett and Gary Klein Co-Founders of
MLF (2000, December 6)
Recruiters & Hiring Managers at MLF and KBF
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry level job within MLF (2021)
‣ Create and maintain an online presence within social media platforms.
Run a successful YouTube channel. Aim to gain 1000 subs a month. Start
reaching out for professional connections
Mid Term: (2025)
• Land a mid level job within the MLF. (2025)
‣ Continue to run YouTube Channel show casing sports marketing
professional talents. Sights set on 5000 subs a month at this point.
Established professional connections made at this point.
Long Term: (2040)
• Establish a top tier job within the MLF running a marketing team and overall
campaigns.
‣ Use my online presence, particularly YouTube, to continue professional
career. Partnerships with various MLF contributors used for mutually
beneficial gains.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Software 90%
Adobe Creative Suite 70%
Leadership: Strategic Perspective 80%
Customer Service 70%
SOFTHARD
Social Media Marketing 40%
Marketing 20%
Leadership 80%
Customer Service 70%
SOFTHARD

7. My passion and enthusiasm allow me to transcend
limitations, empowering me to bring new and
exciting methodologies to any marketing team
through my advanced knowledge of Social Media
Marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years of Certified Nursing Assistant work
• 2 year of Maintenance Technician work
Education:
• High School Diploma, Walla Walla
Community College
• Sports Marketing & Media, B.S., Full Sail
University (Exp. 2021)

9. COMPETITION
Ashlie Fox
Industry Experience:
• Still attending school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Became a bar manager in 2019, to present.
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Dane Conklin
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 40 out of 100
Industry Experience:
• ~6 years social media, creating and
maintaining a strong online personal brand
presence
• Still attending school
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• ~4 years Lead CNA at a skilled nursing home
• ~2 years Lead Maintenance at a low-income, veteran facility
Skills and Proficiencies:
• Decision Making
• Strategic Perspective
• “Small Town” Customer Service
• Fluent in Microsoft programming
• Fluent in Adobe Software
Overall Online Presence:
• Increasing Linkedin connections every day. Making
statements, changing minds, and paving the way for my
personal brand through FB/Instagram/Twitter/Pinterest.
Continuously evolving online portfolio

10. COMPETITION
Vanessa Swainston
Industry Experience:
• ~16 years of marketing experience, 1+
years of marketing experience with the
MLF
Education:
• High School Diploma
• AA, Tulsa Community College
Noteworthy Experience:
• Marketing & Relationship Manager, ~ 1 year
• Brand Ambassador with the HBL, ~11 years
Skills and Proficiencies:
• Social Media Marketing - 60 endorsements
• Marketing Communications - 44 endorsements
• Leadership - 78 endorsements
• Event Management - 52 endorsements
Dane Conklin
Overall Online Presence:
• 500+ connections, banner customized, polished headshot,
detailed profile summaries, one recommendation, notable
volunteer work, URL not yet customized
• Grade: Great, 80 out of 100
Industry Experience:
• ~6 years social media marketing, creating
and maintaining a strong online personal
brand presence
• Still attending school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• ~4 years Lead CNA at a skilled nursing home
• ~2 years Lead Maintenance at a low-income, veteran
facility
Skills and Proficiencies:
• Decision Making
• Strategic Perspective
• “Small Town” Customer Service
• Fluent in Microsoft programming
• Fluent in Adobe Software
Overall Online Presence:
• Increasing Linkedin connections every day. Making
statements, changing minds, and paving the way for my
personal brand through FB/Instagram/Twitter/Pinterest.
Continuously evolving online portfolio

11. BRAND POSITION
Continuously exploring for new and innovative techniques, the
modern day pirate known as “Black Flag” offers the MLF an
opportunity to redefine the meaning of an online presence with
his passionate and exploratory professional skillset.
DANE “BLACK FLAG”CONKLIN
Dane earned the nickname “BlackFlag”
from his friends because of his rebellious
attitude towards conformity and
adventurous mindset towards company
growth and expansion

12. NETWORKING &
MARKETING
Industry Events & Organizations
• KBF Lifetime Member
• Lifetime perks / Competitor Pass / Community Access
• Expected: 2020
• Sports Marketing Association
• Expected: 2020
• YouTube Content Creator
• Expected: 2020
Digital Marketing
• Primary Content: Est. YouTube channel called “Black Flag Bassin”. Game
plan is to create 15 minute episodes of fishing adventures and
tournaments and the behind the scenes look at how tournaments are
operated from a competitors few.
• Primary Tools: FB/Instagram/Twitter/FishBrain/Linkedin/Pinterest -
using social media platforms to spread ads and clips of my work I will
create a network of loyal followers that continuously desire more
• Website: Through my Full Sail digital portfolio I will continue to post
current school progression and link all of my social media platform to
the blog section to have one organized piece of work relaying my
online presence.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a Social Media Specialist with 10+ years of
experience in the sports industry. Must be an outdoor enthusiast
with desires of leaving a mark on the industry and reinventing
the game.
Formal Education
• Complete Sports Marketing & Media, B.S. by
expected graduation date in 2021
Technical Skills
• Social Media Marketing Foundations - December 2019
• Social Media for leadership - December 2019
• Content Marketing: Social Media - January 2020
• Online Marketing Foundations - January 2020
• Digital Marketing Trends - February 2020
Soft Skills
• Identifying your Target Market - February 2020
• Leadership Foundations - March 2020
• Leading without Formal Authority - March 2020
• Delegating Tasks - April 2020
***Certifications found/earned on: www.linkedin.com/learning***

14. “
Dane Conklin
We have all seen the ads and campaigns for
fishing gear, and if you have seen one, you have
seen them all. That is unacceptable. There needs to be
something that sticks out and makes your brand different from the
competition. What I do is create stunning, revolutionary, and compelling ads
that make the consumer desire your brand more than the rest. Being a member
of the consuming crowd, I have, and continue, to walk among them. I know
what they want, I know what they need.

15. REFERENCES
Ballouli, K. (2019). Sport Marketing Association. Retrieved November 17, 2019, from
http://www.sportmarketingassociation.com/.
Build your future with O*NET OnLine. (2019, October 15). Retrieved November 17,
2019, from https://www.onetonline.org/.
Fox, A. (2019). Ashlie Fox - linkedin.com. Retrieved November 17, 2019, from https://
www.linkedin.com/in/ashlienfox.
Hoffman, R. (2003, May 5). Linkedin Learning. Retrieved November 17, 2019, from
https://www.linkedin.com/learning/me?u=50813145.
KBF. (2009, April 11). Join KBF. Retrieved November 17, 2019, from https://
www.kayakbassfishing.com/join/.
MLF. (2000, December 6). Major League Fishing. Retrieved November 17, 2019, from
https://majorleaguefishing.com/.
Swainston, V. (n.d.). Vanessa Swainston - LinkedIn. Retrieved November 17, 2019,
from https://www.linkedin.com/in/vanessa-swainston-0022b516.
Unsplash. (2013, May 30). Beautiful Free Images & Pictures. Retrieved November 17,
2019, from https://unsplash.com/.
Formichelli, L. (2007, January 1). Reel in new customers. Retrieved November 17,
2019, from https://www.targetmarketingmag.com/article/reel-new-customers-44096/
all/.