This document discusses several music genres and conventions in music videos for each genre. It provides examples of artists and describes typical elements found in music videos for indie rock, electronic dance, dubstep, R&B, pop, and hip hop/rap music videos. For each genre, it summarizes the conventions, pace of editing, content, and target audiences. The document concludes by stating the author has not yet decided which genre they will focus on for their project.

1. Music Videos and
music genres
Cameron Tubb

2. Genres
There are many different types of genres to explore in this
section of my media coursework and many different
directions I can go into to create a unique and professional
product. These are some of these genres.

3. Indie Rock
Artists:
Arctic Monkeys
The strokes
Two door cinema club
Foals
Bloc Party
Noah and the whale
Conventions : The genre conventions of indie rock in a music video would be usually be
4 members of a band playing there music with a mixture of live and non live shots.
Sometimes especially in indie rock music videos they use quirky videos to show their
songs this is because it portrays there audience as the audience is seen as alternative and
different. They have both male and females people in the videos and it normally tells a
story.
The audience for Indie rock is quirky fashionable and different very much like the genre
of music which blends different sounds together.

4. Electronic Dance
Artists:
Calvin Harris
Example
Chase and Status
Pet shop boys
Depech mode
Conventions: of electronic dance is high paced editing which has high contrast between
light and dark. But also the footage is usually inside a concert of them playing there song
and everyone is dancing. For example , Example with Changed the way you kissed me. In
male videos they can consist of women in hardly any clothes in hot weather with fast
sports cars where on the other hand females have backing dancers and choreographed
routines. For example Nicole Sherzinger with Wet. But sometimes contemporary videos
such as bounce by Calvin Harris are made which follows a story and is a sort of short
film.
The audience of electronic dance is young people aged 10 to 30 who go to clubs and
party's.

5. Dubstep
Artists:
Modestep
Skrillex
Feedme
Dillion Francis
Far to loud
Conventions: You would normally find in Dubstep videos they are fast paced edits and
can contain violence and dark scenes. For example Skrillex with equinox. A lot of videos
follow a story and have shots from them performing live. For Dubstep a wide variety of
video are made from short story to in concert videos and actual footage of them
performing. A video which has both of these is Modestep with Another day.
The audience of this music is people aged 10 to about 30 male and female.

6. R&B
• Artists:
• Rihanna
• Chris Brown
• Beyoncé
• Usher
• Alicia keys
• Drake
Conventions: In a lot of R&B videos there is normally a lot of male and female people
either in or around a beach area with sunny weather and minimal clothing. They are
usually sexual and portray wealth with nice houses and fast cars. Pace of editing is slow
than in electronic of dubstep videos. An example of this is can be seen in Rihanna's Rude
boy which is extremely sexual and another example is Justin Beiber with Boyfriend. The
audience is people aged 10 above, as not all videos contain this behaviour but it is the
convention and image people have when they think of R&B.

7. POP
• Artists:
• Lady gaga
• Katy Perry
• Britney spears
• Madonna
• Michael Jackson
• Conventions: Pop videos usually link in with the lyrics of the song. Plus the videos
are a lot brighter and use more vibrant colours as pop music is aimed at a younger
audience. Songs are more upbeat and editing is fast paced but with more soft
transitions. It is aimed at children from as young as 3 to 18+. These are videos such as
Friday by Rebecca Black which is cheesy but has a strong video which link in with the
song.

8. Hip hop and Rap
Artists:
• Jay-z
• Kanye West
• Eminem
• DR.Dre
• 50 Cent
• Conventions: On a lot of the videos low angle shots of them rapping to the camera
and getting up close to the camera are used. Many women can be found in their videos
just standing around or dancing around the artist. Mostly sportswear is worn like
American basketball jerseys and football. A lot of money and cars can also be seen in
majority of the videos. This genre is aimed at people 18 above male and female as
most songs contain sexual ,violent and strong language.

9. Review
• These are the main types of genres in music yet I’m still
not 100% sure which one too chose let alone if I chose
any of them. As I might go for another genre such as
Chilled, Ambient, heavy rock or Jazz I’m yet to decide.