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Pitch for Music Video !
JCJ Media
Conventions of “Pop” Genre
•
•
•
•
•
•
•
•

Artist wear stylish and modern clothing
Songs often about love or relationships
Often use bright and colourful colours
Target audience primarily teens (screaming teenage girls)
Follow current trends, try to stay modern
Artists and characters often involved in partying or clubbing
Artists have sex appeal
Video a combination of choreographed routines and
narrative.
• Artists look directly at camera
Which Song?

• “I want it that way” – The Backstreet Boys
Characters
•
•
•
•
•

“The hot one” – (Honke)
“The Gangster” – (Danni)
“The mysterious one” – (Cameron)
“The one loving it” – (Michael)
“The one that can’t sing” – (Jamil)

• Crazy Stalker – (Claire)
• Girlfriend (Lizzy)

• Screaming girls – (as many year 13 girls as possible)
Costumes
• Matching white clothes for band members.
• Warm/outdoor clothing for screaming fans
• For solo storylines:
Danni – hat, glasses, jacket, baggy trousers (dark colours)
Honke – Hoodie, trousers
Cameron – long coat, trousers, jacket etc (dark colours)
Michael – shirt (informal)
Jamil – still wears white clothing.

• All extras and the stalker wear modern casual clothing.
Narrative
• A girl is flicking through a magazine with pictures of the band
members, while fussing over a shrine she has created of the band.
As she turns the page onto each character respectively the camera
zooms to their individual stories.
• 1) Honke hand in hand with girlfriend
• 2) Cameron on bridge watching world go by
• 3) Jamil in recording studio
• 4) Danni with her gangster friends
• 5) Michael signing headhots
• After the individual stories the band comes together for some
choreographed dancing.
• The video ends with the band members leaving the country in an
airport scene (much like the original video)
Locations
•
•
•
•
•
•
•
•
•

Burnham Beeches – romantic scene – (Honke)
Recording Studio – (Jamil)
Bridge – (Cameron)
Street/back alley – (Danni)
Book Signing room – Hall (Michael)
Stalker’s room
Green screen room for dance bits
Model airport set – needs to be made
Stage for band rehearsals
Props
• Created set – Airport
• Various pictures/collectables of the band for the
stalker’s shrine.
• Magazine – photo shopped
• Posters for screaming fans
• Microphone for recording studio
• Headshots for screaming fans
• Music Stands
• Stalls
• Aeroplane

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Pitch for music video !

  • 1. Pitch for Music Video ! JCJ Media
  • 2. Conventions of “Pop” Genre • • • • • • • • Artist wear stylish and modern clothing Songs often about love or relationships Often use bright and colourful colours Target audience primarily teens (screaming teenage girls) Follow current trends, try to stay modern Artists and characters often involved in partying or clubbing Artists have sex appeal Video a combination of choreographed routines and narrative. • Artists look directly at camera
  • 3. Which Song? • “I want it that way” – The Backstreet Boys
  • 4. Characters • • • • • “The hot one” – (Honke) “The Gangster” – (Danni) “The mysterious one” – (Cameron) “The one loving it” – (Michael) “The one that can’t sing” – (Jamil) • Crazy Stalker – (Claire) • Girlfriend (Lizzy) • Screaming girls – (as many year 13 girls as possible)
  • 5. Costumes • Matching white clothes for band members. • Warm/outdoor clothing for screaming fans • For solo storylines: Danni – hat, glasses, jacket, baggy trousers (dark colours) Honke – Hoodie, trousers Cameron – long coat, trousers, jacket etc (dark colours) Michael – shirt (informal) Jamil – still wears white clothing. • All extras and the stalker wear modern casual clothing.
  • 6. Narrative • A girl is flicking through a magazine with pictures of the band members, while fussing over a shrine she has created of the band. As she turns the page onto each character respectively the camera zooms to their individual stories. • 1) Honke hand in hand with girlfriend • 2) Cameron on bridge watching world go by • 3) Jamil in recording studio • 4) Danni with her gangster friends • 5) Michael signing headhots • After the individual stories the band comes together for some choreographed dancing. • The video ends with the band members leaving the country in an airport scene (much like the original video)
  • 7. Locations • • • • • • • • • Burnham Beeches – romantic scene – (Honke) Recording Studio – (Jamil) Bridge – (Cameron) Street/back alley – (Danni) Book Signing room – Hall (Michael) Stalker’s room Green screen room for dance bits Model airport set – needs to be made Stage for band rehearsals
  • 8. Props • Created set – Airport • Various pictures/collectables of the band for the stalker’s shrine. • Magazine – photo shopped • Posters for screaming fans • Microphone for recording studio • Headshots for screaming fans • Music Stands • Stalls • Aeroplane