SlideShare a Scribd company logo
Background 
• The different pictures of the artist 
reflect his personality, and how he 
is different to everyone else 
• Bright, colorful – attracts attention 
as well as targeting a younger 
audience (early teens – mid 
twenties) 
-we can also infer from the soft tones 
used, that there is more to the artist 
other than vocals , such as dancing 
and acting 
Artist 
• The artist is looking at his audience, 
which conveys that he is confident 
• His facial expression is stern yet 
vulnerable, suggesting the album 
has meaning 
• The image of Chris Brown is graffiti 
, which has reference to an urban 
background and the birth of the 
hip-hop/rnb genre the artist has 
chosen 
• Although the artist has a vulnerable 
facial expression , his eyebrows are 
furrowed which can be linked to the 
masculine side of the artist 
Title 
• The font style connotes the graffiti theme and looks rushed 
, inferring that the artist does not want the audience to 
divert our attention. The font is also consistent throughout 
the digi pak 
• “F.A.M.E” is in white to stand out from the congested 
background 
• Large font in capital letters makes the cover stand out
Black and white are two 
contrasting colours 
• Long shot of the artist 
leaning forward, his 
positioning resembles that of 
Michael Jackson’s. In 
reference to the album 
cover, the artistic elements 
reveal to the audience that 
the artist is a talented 
dancer, which conforms to 
the hip-hop genre because 
the artist usually has 
choreographed music videos 
• Font resembles the 
• Costume- the artist wears a black suit which portrays a sense of elegance and 
formality. This contrasts with the white background, portraying to the audience 
that his music makes him pure, and he has to have a mysterious front before 
he can show who he truly is , and this could be why the artist is wearing a mask 
-The artist is dressed in mostly black, connoting power,fear and mystery 
-Represents sophistication and style 
album cover, however 
with different colors to 
make it visible against 
the white background 
- Conforms to the artists 
genre because it is gold 
and bold , which makes a 
statement
• Wide shot of Chris 
Brown , body 
language seems 
as if he is 
questioning the 
audiences 
thoughts of the 
album 
• Pink background 
is feminine , 
conveys that he 
may be opening 
up to the 
audience 
• “All black” – Maybe he has to be in all black so people do fear 
him and his music , because it could potentially change lives 
• Logo for the 
record label 
• Font is black and in 
capitals 
• Costume-Wearing gloves and a mask to portray that even though he 
is inviting the audience to listen to his album, he is not inviting them 
to get to know him because of his masculine persona 
-Mask also has connotations to imprisonment, the title “F.A.M.E” implies 
that he has to hide who he is , as we know that he has had a violent 
past with his ex and the mask could denote that he pity’s himself and is 
ashamed 
• “Papers, scissors 
,rock” – Music industry 
is a risky business, the 
artist is risking a 
normal life for success. 
On the front cover he 
is not hidden , wereas 
on the cd and back 
cover he is when the 
audience gets closer 
to his music 
• “Next to you”,”Should’ve 
kissed you” ,“oh my 
love” are love songs . 
This conforms to the 
stereotypical meanings 
of a man linked to the 
colour pink. However 
this is juxtaposed with 
“No bs” and “Bomb”

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Chris brown digi pak

  • 1. Background • The different pictures of the artist reflect his personality, and how he is different to everyone else • Bright, colorful – attracts attention as well as targeting a younger audience (early teens – mid twenties) -we can also infer from the soft tones used, that there is more to the artist other than vocals , such as dancing and acting Artist • The artist is looking at his audience, which conveys that he is confident • His facial expression is stern yet vulnerable, suggesting the album has meaning • The image of Chris Brown is graffiti , which has reference to an urban background and the birth of the hip-hop/rnb genre the artist has chosen • Although the artist has a vulnerable facial expression , his eyebrows are furrowed which can be linked to the masculine side of the artist Title • The font style connotes the graffiti theme and looks rushed , inferring that the artist does not want the audience to divert our attention. The font is also consistent throughout the digi pak • “F.A.M.E” is in white to stand out from the congested background • Large font in capital letters makes the cover stand out
  • 2. Black and white are two contrasting colours • Long shot of the artist leaning forward, his positioning resembles that of Michael Jackson’s. In reference to the album cover, the artistic elements reveal to the audience that the artist is a talented dancer, which conforms to the hip-hop genre because the artist usually has choreographed music videos • Font resembles the • Costume- the artist wears a black suit which portrays a sense of elegance and formality. This contrasts with the white background, portraying to the audience that his music makes him pure, and he has to have a mysterious front before he can show who he truly is , and this could be why the artist is wearing a mask -The artist is dressed in mostly black, connoting power,fear and mystery -Represents sophistication and style album cover, however with different colors to make it visible against the white background - Conforms to the artists genre because it is gold and bold , which makes a statement
  • 3. • Wide shot of Chris Brown , body language seems as if he is questioning the audiences thoughts of the album • Pink background is feminine , conveys that he may be opening up to the audience • “All black” – Maybe he has to be in all black so people do fear him and his music , because it could potentially change lives • Logo for the record label • Font is black and in capitals • Costume-Wearing gloves and a mask to portray that even though he is inviting the audience to listen to his album, he is not inviting them to get to know him because of his masculine persona -Mask also has connotations to imprisonment, the title “F.A.M.E” implies that he has to hide who he is , as we know that he has had a violent past with his ex and the mask could denote that he pity’s himself and is ashamed • “Papers, scissors ,rock” – Music industry is a risky business, the artist is risking a normal life for success. On the front cover he is not hidden , wereas on the cd and back cover he is when the audience gets closer to his music • “Next to you”,”Should’ve kissed you” ,“oh my love” are love songs . This conforms to the stereotypical meanings of a man linked to the colour pink. However this is juxtaposed with “No bs” and “Bomb”