The document defines genre as a style or category of art, music or literature. It provides examples of main music genres including pop, rock, hip-hop, R&B, country, and EDM. It then discusses some common conventions for hip-hop, rock, and pop music videos related to mise-en-scene, camerawork, and editing techniques. Finally, it states that the genre for the music video being made will be alternative rock in order to support the intended narrative, while allowing freedom to experiment with conventions like color filters and grading.

1. GENRE
RESEARCH

2. WHAT IS GENRE?
Genre is defined as a style or category of art, music or literature.
Andrew Goodwin states that music videos display genre characteristics,
and some of the main music genres currently are:
• Pop
• Rock
• Hip-Hop
• R&B
• Country
• EDM
These genres have sub-genres that get more specific into what types of
music certain songs are.

3. GENRE CONVENTIONS –
HIP-HOP
Mise-en-scene: hip-hop music videos typically have actors
wearing streetwear; casual clothing which comes from designer
brands to imply wealth and power. The singer will usually by
surrounded by people to reinforce their popularity, and actors in
this videos will often be black due to the genre being of black
origins. Women will often be objectified as well and viewed as
trophies for the male artist.
Camerawork: hip-hop music videos will often use low camera
angles, as this places the viewer in a position below the artist in
order to highlight their power and authority. A range of close-
ups, midshots and longshots are also used to showcase the
possessions and clothing of the artist, again emphasising their
wealth.
Editing: hip-hop videos aren’t particularly unique in their editing,
though they are often fast-paced to match the beat of the music,
and they sometimes use slow motion as well to put focus on the
wealth of the characters.

4. GENRE CONVENTIONS –
ROCK
Mise-en-scene: rock is a much broader genre, so it’s less easy
to find specific conventions. Clothing could range from casual
to formal. Mainstream rock videos will often simply feature the
band performing, while indie and alternative rock videos will
usually have more of a story or narrative to them. Rock
instruments are usually featured heavily as well, such as guitars
and drums.
Camerawork: high angle shots will often be used to establish
the scene, also acting as establishing shots. There will often be
close-ups on band members and/or the instruments they are
playing. There are also usually group shots of the band playing.
Editing: again, there is little unique in this genre. The speed of
the editing will reflect the speed of the song, and there may be
slow motion in things like guitar solos to place emphasis on a
certain aspect of the video.

5. GENRE CONVENTIONS –
POP
Mise-en-scene: pop videos tend to have very bright colours,
whether it be in lighting, costumes or sets. The singer will
often be female, and women in these videos are often
wearing revealing clothing or are objectified. Clothing in
these videos will also typically be quite fashionable, and
actors will usually be young and attractive.
Camerawork: there will often be close-ups of the lead singer,
and group shots of synchronised dancers. The camera will
sometimes be voyeuristic when focussed on the male or
female body, objectifying them for whoever the target
audience is.
Editing: once again, the videos will be edited in time with the
music, though pop videos are likely to use more techniques
such as split screens, as they match the vibrant nature of the
music and video visuals.

6. OUR GENRE
The genre of music video we make will be alternative rock.
This is the genre that the song we want to use comes under,
and we feel it’s fitting because it will support the narrative
that we want to do and also isn’t too restrictive in the genre
conventions. We will have freedom to try different
techniques, but importantly need to establish a strong tone
and narrative in the video in order for it to fit in with other
alternative rock videos.
Some conventions we may be able to experiment with would
be putting filters on the video and trying some colour
grading, as these are techniques often used in alternative
rock videos to emphasise tone.