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How To Hack The YouTube Algorithm in 2020
- 1. HOW TO HACK THEYOUTUBE ALGORITHM IN 2020 By
- 2. A new year,a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm! Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach. We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most. Hack? YouTube?
- 3. The YouTube Algorithm TheYouTube algorithm is based on audience retention: this is the average view duration of your video. The longer people watch your video (till the end) the more the algorithm will see this as a good performing video. We’ll dive into this more on the next page. Besides audience retention, the success of your video is influenced by: CTR - what is the percentage of clicks on your video based on the amount of impressions (page 5) Engagement on the video (especially comments) - how is your audience engaging & interacting with your video? What are they commenting? (page 6) Metadata - how are you uploading your video? (page 7) Closed or manual captions - is your metadata aligned with the sounds & voices in your video? (Yes YouTube listens to everything) (page 9) Audience Retention CTR Engagement Metadata Captions
- 4. Audience retention To optimiseyour audience retention you need to focus on your content. If you already have a channel, analyse your current videos to see where your current audience is leaving your videos. You can see this data in YouTube Studio (Beta) -> video analytics -> Audience retention. If you see a decline in your audience retention graph (see examples) it means that people are leaving your video. So in this example, the biggest moment of exit is at the beginning of the video & at 4.11
- 5. Here some extratips to improve your audience retention: • Know your audience & create content with/for them. Interact with them to find out what they like to watch, what they miss in your videos or even better: create content with them. A human centric approach is the best way to optimise your audience retention. • Give your audience a reason to watch the video until the end. For example finding out who’s the winner of a challenge or a give - away. Another great way is to create video series with cliffhangers. • Pay attention to the length of your videos. We always try to aim for 12 till 15 minutes unless the video is really valuable and fun to watch. Depending on your channel, content and audience you should determine the length of your videos. Don’t know how to set your video length? Test your videos in advance, ask for feedback from your audience and analyse the results! • Create magic in the production & edit of your videos. Make sure the video quality is good (we always shoot in 4K), use multiple angles so you can create clean cuts and produce b-rolls to edit transitions which fit your video. Audience retention
- 6. Click Through Rate(CTR) Two words: title & thumbnail. Those are the two factors which determine your Click Through Rate. Thumbnail Your thumbnail is the most important and needs to; stand out, appealing to click on and show the concept. One of the most important things in a thumbnail is facial expressions. Title The title of your video needs to be YouTube SEO prove but more importantly, appealing to click on. A combination of both is the best way to get recommended or suggested by YouTube.
- 7. Click Through Rate(CTR) “WE LOVE THUMBNAIL TESTING” From today you will be creating at least 2 thumbnails for every video you want to upload. You’ll test those within your own network and on YouTube. After a couple of videos you’ll know which thumbnail is generating the most clicks. Based on that data you can create your own thumbnail template for your upcoming videos. If you see a decrease in CTR, start changing the thumbnails right away so you won’t lose momentum. We love to test our thumbnails, optimise the clicks and our views with our thumbnail designs.
- 8. Uploading Uploading a videoon YouTube is the biggest underrated aspect of YouTube. A lot of YouTubers/content creators don’t pay enough attention to this part and leave a lot of new subscribers & views on the table. We want to make sure you don’t so we create a YouTube Upload Checklist (FOR FREE) so you know what you NEED to do when you upload a video on YouTube. LEAVE A COMMENT TO RECEIVE OUR CHECKLIST
- 9. Closed & manualcaptions Besides the metadata, the engagement on your video and average view duration (audience retention) YouTube also adds automatic closed captions to your video. This is another factor for YouTube to determine what your video is about so they can suggest or recommend it to the right audience. Easy right? Just automatically added closed captions! Unfortunately not… This system of YouTube isn’t really optimise and can translate the spoken voice(s) in your video(s) into a weird language with grammar mistakes. So please invest time to add closed captions to give YouTube another source what your video is about. An even better way to add captions to your videos is through your audience: YouTube Studio -> Subtitles -> Community (tab). This way you can copy a link which you can place in your video description. When clicked, your audience can help you translate the video for you! WIN - WIN: you’ll get free captions and your audience retention + engagement rate goes up!
- 10. We at NMSProductions started to figure out how YouTube really worked 2 years ago: what the platform valued most, how the algorithm works and how you can optimise your content to gain more results. In the meantime we’ve managed to get the following results: • We helped generating over 20 million organic views (no advertising) worldwide on YouTube. • We got nominated the for best branded video 2019 in the Netherlands. • We have been on popular Dutch media platforms with our content multiple times. WHO WE ARE Senna kost Creative Director Oscar Mooy Director NMSPRODUCTIONS.COM om@newmediaservices.com.au +31634343341
- 11. How can wehelp you? Content creation We create content and formats/ concepts that build relationships with your (potential) customers. Organic YouTube Marketing Analyse your YouTube channel (Content & data) and translate our conclusions into a brand new strategy. Organic TikTok Marketing We’ll create a TikTok strategy from scratch. Underpriced Attention We help you spread your message as much as possible for the least amount of money. Influencer Marketing We connect brands and influencers at an underpriced rate. Consult & Training Explain YouTube and answer all your questions or/and train your employees to understand YouTube in & out. Content Distribution We distribute content so it will grow organically on the most effective platforms. Channel Management A combination of all.