1. YouTube: How to Tell Your Story
YouTube: How to Tell Your Story

2. Founder/Owner: Lisa Marie Wark & Assoc.
President: BuyYourApp.com
Founder/President Revage Medical Spa, LLC
Medspas.com
Principle: Glow Spa, LLC
SVP Marketing: Century Wellness Clinic
 SVP Marketing: Cancer Screening & Treatment
Center of Nevada
Affiliated Associations
Founding Member: Medical Spa Association
Member: International Spa Association
Public Member: Nevada State Board of Dental Examiners

3. YouTube
Telling Your StoryYouTube: How to Tell Your Story
The Stats

4. Why use it?
For the visual learners
Search Engine Optimization
YouTube
Telling Your Story
YouTube: How to Tell Your Story

5. Why YouTube?hy
video marketing?
Google owns youtube!
•vital element of any successful marketing strategy
•very important in search-engine-optimization (SEO)
•increases conversion rates
•provides variety of content: some people prefer to read, some prefer to watch
•remain an authority in the field
•makes your marketing personal
•connect to patients and potential patients
•adds dynamic elements to your website

6. How to use it?
Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-
based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTube
Telling Your Story.

7. YouTube Top Ten Tips
YouTube Top Ten Tips

8. YouTube Tips #1
Create and Customize Your Channel
Setup and Brand your
YouTube channel
Customize the color to
match the look and feel
of your business

9. YouTube Tip #2
Optimize Your Videos for Local Search
Add keywords to the
description box
Make sure the title of your
video contains a keyword
Place your local phone
number in the title of your
video

10. optimize your youtube channel
How to get people
to watch your
videos:
•title and title tags
•description
•keywords
•call to action
•include video tags
before making it live,
i.e. keywords relevant
to your topic

11. YouTube Tip #3
Avoid Annotations Overuse
Annotations allow you to
add comments to your
video footage
Don’t over do it as it can
ruin concentration and
turn some viewers off

12. YouTube Tip #4
Do Not Neglect Your Channel
Do not let your channel go
unattended for an extended
amount of time
Create new videos on a
consistent basis to draw
more and more local
consumers to your channel

13. YouTube Tip #5
Get Rid of Offensive Comments
Delete any comments
below your video that
are offensive
Viewers could be hold it
against your business
even though the they’re
not your fault

14. YouTube Tip #6
Engage With Others
Don’t just post videos on
YouTube … View and
comment on other videos
related to your industry
Also respond to comments
made on your videos

15. YouTube Tip #7
Organize Your Content
Separate your videos by
categories to make them
more user-friendly
Place older content in
one lump
Give folders creative
names to grab viewers’
attention

16. YouTube Tip #8
Pay Attention to Tags
Videos are categorized
based on “tags” so add
the proper tags to your
videos
Tags draw targeted
viewers to your videos
Do some research to
see what keywords
would be best as tags

17. YouTube Tip #9
Promote Your Videos
Promote your videos to
send as much traffic as
possible
Use social media and
blogs to get more eyes
on your videos

18. YouTube Tip #10
Use Analytics Tools
Monitor the progress of
your views
This will help you
improve your approach
and get more viewers

19. VIDEO CASE STUDIESCASE STUDIES

20. Good vs bad videos
•subject is in focus
•full frame
•high definition
•bottom 3rd
•consistent branding
•aesthetically pleasing
•not looking in camera
•low quality
•not full frame (black bars)
•bottom third is out of date
•too much clutter
•looking straight at camera
•natural lighting
•audio device is in shot

21. video branding
Consistency is the key to branding in videos.

22. Dr. Reath Truth-O-Meter

23. Dr. Reath’s Videos
 PROS
 Cross Markets on Social
Platforms
 Short to the Point
 Series of Videos
 Consistency
 Creating a Brand
 Call to Action
 CONS
 Lighting Problems
 Audio Problems
 Not Scripted
 Not shot High-Definition

24. Video Problems

25. Where could we improve?
Lighting Problems
Audio Problems
Not shot in High-Definition
Not Engaging
Not scripted
No B-Roll
No Concept – Show NOT Tell

26. Viral Video

27. Why is it Good?
• Garnished 6 Million Hits in 2 Days
• Why is this a Viral Success?
• What is the Emotional Pull?
• What are the Producers trying to
elicit?

28. Successful Video Marketing
 Creative Content – Content is King
 Concept – Story Telling – Sequence of Story Telling
 Time of the video is 2:20
 Proves to speak about the unspeakable
 Defined Target Market: Purchasing Profile: Conversation
Starter, Targeted to mothers and female teens
 Call to action was missing: But we don’t know the different
platforms as to where this was intended to be shown.

29. BEST PRACTICES
Incorporating videos into your marketing campaign:
• upload videos to youtube
• promote your video on social media
• every video should be optimized
• embed video throughout your website
• think about series of videos
• check viewed stats and youtube analytics to
learn what your customers like
• create playlists of similar videos