This document provides an overview of a keynote presentation on short form content. The presentation discusses: 1) Common mistakes businesses make with YouTube and social media, such as not using tags, having videos that are too long, and not analyzing analytics. 2) Why YouTube videos may not be getting views, including not using tags, long videos that lose attention, and not understanding the audience. 3) How short form content posted regularly across platforms like YouTube Shorts, Instagram Reels, and TikTok is the best way to gain views and traffic for a business. Short snippets from longer videos or other content can be reused and repurposed as short form content.

1. Short Form Content
TORONTO, ON ~ MAY 18 - 19, 2023
DIGIMARCONCANADA.CA | #DigiMarConCanada
Riley Welch
FOUNDER
92SOCIAL
KEYNOTE

2. 92SOCIAL
RILEY WELCH
SHORT FORM
CONTENT

3. 96% Of Consumers Prefer
Short Form Content
(influencermarketinghub)

4. What Do You Mean?
Short Form
TikTok
Short Form
Reels
Short Form
Shorts

5. Short Form Video Has
The Highest ROI
(influencermarketinghub)

6. 92% of internet users
watch YouTube content
online each week

7. If You're On This Session Right Now....

8. If You're On This Session Right Now....
You've Tried
Social Media Hacks
Copy Your Friends Success Story
Upload like crazy!!
Spent money to produce videos
Invested in Ads
Look for a quick success schemes

9. Without: Spending more
time and money
growing your platform

10. Common Concerns
I'm too old for Social Media
I've Tried Posting But It Never Goes Anywhere
I Just Don't Have Time For This
YouTube Is Hard!

11. The Light Bulb Moment
Came In 2021....This
Changed Everything

12. I Was Seeing
Results Like I'd Never Seen
Reach 100k Views on YouTube in 90 Days.
Hard Easy

13. It Was Working For Our
YouTube Channel!
Any Skill Level
Any Age
Any Business

14. 92Social
OVER 150K Views
With This Strategy You WILL Reach Your Goal
Quicker!

15. Who This Training Is For?
You Are Super Motivated To Put Yourself Online
You've Been On YouTube For Years
Growing Businesses
Growing YOUR Clients Social Media

16. Here's What We're Going To Cover...
Part 1: 5 Biggest Mistakes Business Owners Make
When They Post on YouTube
Part 2: Why Your YouTube Videos Haven't Got The
Views You Wanted
Part 3: The ONLY Type Of Video That WILL Get
You Views on YouTube

17. Big Mistake #1
Not Using The Right Tags

18. Big Mistake #1
Use YouTube Tools

19. Big Mistake #1
VIDIQ

20. Check-In
What's Your Favourite YouTube Channel?

21. Big Mistake #2
Videos Are Really Long

22. Big Mistake #2
YouTube has over 2
billion monthly active
users

23. Big Mistake #2
Average YouTube video length is 11.7
minutes.
short videos have a higher retention
rate

24. Big Mistake #3
Not Looking At The Analytics

25. Big Mistake #3
You're Missing Who Your Audience Is Online
You Won't Know Where They Are From
You Won't Be Able To Taylor Content Towards
Them!

26. Big Mistake #3
Take A Look Here

27. Big Mistake #3
Take A Look Here

28. Big Mistake #3
Take A Look Here

29. Big Mistake #4
"It's Too Late For Me Start on
Social Media"

30. Big Mistake #4
377 million users aged 18 to 24 (15.0% of YouTube's
total ad audience)
519.2 million users aged 25 to 34 (20.7% of YouTube's
total ad audience)
419.7 million users aged 35 to 44 (16.7% of YouTube's
total ad audience)
301.6 million users aged 45 to 54

31. SHIRLEY CURRY IS 85 YEARS OLD!
Big Mistake #4

32. PETER OAKLEY IS 87 YEARS OLD AND HIS FIRST VIDEO
WAS UPLOADED IN 2006
Big Mistake #4

33. JUDY GRAHAM IS 8O YEARS OLD AND LOVES TO
PUBLISH KNITTING VIDEOS
Big Mistake #4

34. Big Mistake #5
Not Posting On A Schedule

35. Big Mistake #5
Not Posting On A Schedule
Episodes Every Week

36. Big Mistake #5
Not Posting On A Schedule
You HAVE To Post Everyday!!

37. The Big Mistakes To Aviod
Not Knowing Your Audience
Thinking You're Too Late For YouTube
Your Videos Are Dragging Out
Not Using Social Media Tools To Help You GO VIRAL

38. Check-In
How Are We Doing So Far?

39. Part 2
Why Your YouTube Videos Haven't Got The
Views You Wanted

40. Fact
People watch over 1 billion hours of YouTube
video content each day

41. Studies Have Shown
YouTube Shorts earn more than 30 billion
daily views.

42. Started in November

43. Over 100k views in 5 Months No Ad Spend

44. But How???

45. Full Length
Shorter Video
Less Likely To
Stick around
Better Retention

46. Fact
Longer the videos are
on YouTube
is harder to keep the viewer attention

47. Not Using Tags
Videos are Long
No one is watching
Viewers Lose Interest
Remember those common mistakes

48. Not Using Tags
Videos are Long
No one is watching
Viewers Lose Interest
Remember those common mistakes
Not Reading
Analytics
I'm Too Old
You Don't Know The Viewers
Lost Opportunity
Not Posting
Regularly
Lost Trust

49. Problem:
You're YouTube Channel Will
Suffer!

50. This Is Why YouTubers..
Post Weekly
Learns From Their Audience
Always Improve Their
Channel
1.
2.
3.

51. This Is Why YouTubers..
Post Weekly
Learns From Their Audience
Always Improve Their
Channel
1.
2.
3.

52. Noticing That This
Changed EVERYTHING
For Me And My Clients

53. If We Focused On
Releasing Videos On Schedule
Know Who They're Filming It For
Learn From Others
1.
2.
3.

54. With YouTube Growth We
Also Saw....
Brand Recognition
Growing Client List
Skill Increasing
Built A Community

55. Check-In
How Are We Doing So Far?

56. The ONLY 
Type Of Video That
WILL Get You Views on
YouTube/Social Media
Part 3

57. You Will Gain More Views With
LONGER Videos

58. You Will Gain More Views With
LONGER Videos

59. Shoot Video
Produce Long Form
Content
Get Your Dream KPI's

60. Shoot Video
What If We
Break It Up
Produce Long Form
Content
Get Your Dream KPI's

61. Focus On Using What You Have
and Produce Short Content
Pieces
That Was The Answer

62. You Can Produce 10+ Content Pieces With
One Video or Blog Post

63. How Is That?
You Can Produce 10+ Content Pieces With
One Video or Blog Post
Use What You Have!

64. How Is That?
You Can Produce 10+ Content Pieces With
One Video or Blog Post
Use What You Have!
Break Your Video Up!

65. Increase
Short Clips
Reduce Your Time
Increased KPI's
Grow Your Profile
Faster!

66. So Many Benefits To Short Form Content!

67. Complete Opposite To The
Usual Content
Leaves You Feeling Uninspired
Lacking Creativity
Losing Motivation
No Traffic To Your Business

68. What Does It Do
Leaves Your Business With
Increased of Creativity
More Motivation
Traffic To Your Business
Lead Generation

69. Viewers Don't Like Longer Form Content

70. You Can Take The Information
Summarize The Content

71. High Volume of Clips
Clips From The Longer Videos
Higher Impressions
Increased Brand Awareness
Affects of Short Form Content

72. No Additional Work!
Interactive Content
Why We Love It!
You Can Repurpose It
Become A Thought Leader
Easy Growth Strategy

73. Do You Have Any Ideas
For Your Clients/Business?

74. Here's What We Covered
Part 1: Mistakes Business Owners Make With
Short Form Content
Part 2: Why Your YouTube Videos Haven't Got The
Views You Wanted
Part 3: Short Form Content Is Easier Than You
Think

75. Use Old/New Content
Post on YouTube Shorts/Reels Etc
Friendly Reminder
You'll See The Results
You Want

76. Stop Trying What Doesn't Work!

77. If You Want To Grow Your Business
Start Now

78. QUESTIONS?