1. Question 2
How effective is the combination of your main product and ancillary texts?
All three mediaproductsincludethe forest.Boththe digipakandthe advertisementhave itinthe
backgroundbutthe videohasthe forestas the mainlocation.This use of continuationiseffective
because itprovidesthatsimilaritywhichthe audience islookingfortogive themsome comfortthat
theyknowwhatto lookfor.The representationof the forestistosymbolise alone the manis,the
opennessof the forest istoshowhowmuch space of nothingthere isaroundhim.However,the
othertwo productsall have objectfillingmostthe screengivingthe complete oppositefeeling.Using
the teddy,whichwouldhave the memoriesfromhisoldgirlfriend,completelyfillingthe screen.
All three mediaproductsalsoshowthe teddy.The bear,whenthrowninthe video,representshow
the relationshipisover.The image of the teddybeinghunginthe digipakandthe advertshowshow
the relationshipisdead.Thishasbeenusedeffectivelybecause itshowshow the relationshiphas
reallygone downhill beyondrepair.However,the teddyisbeinghunginatotallydifferentplace to
where itisshowninthe video:
Here it isshowninthe house,thisisthe onlytime the teddyisshownwithinthe video.The
difference showshowthe paststayswithyouforever.
