Feedback from my Target Audience in response to my magazine ideas

1. AUDIENCE RESEARCH:
1) QUESTIONNAIRE FEEDBACK
2) HOW THIS FEEDBACK HAS SHAPED
MY PRODUCTION CHOICES
Emily Taylor

2. QUESTION 1
• Answers on next slide…

3. RESPONSES TO QUESTION 1

4. QUESTION 2
• h

5. RESPONSES TO QUESTION 2

6. QUESTION 3

7. RESPONSES TO QUESTION 3

8. QUESTION 4

9. RESPONSES TO QUESTION 4

10. QUESTION 5

11. RESPONSES TO QUESTION 5

12. QUESTION 6

13. RESPONSES TO QUESTION 6

14. OVERVIEW: WHAT THIS FEEDBACK HAS TOLD ME
• 1) I am keeping ‘Turning Pointe’ as the name for my magazine, as everyone
seems to think it is great!
• 2) I will make my magazine a monthly publication, as this will meet the
demands of the most popular consumer pattern of my target audience.
• 3) I will price my magazine at £3. This is because 50% of my audience
answered between £2.50 - £2.99 for a high quality magazine, and (excluding
one person who answered £1-£2) nearly everyone else suggested a higher
price than this, meaning £3 would be a good compromise. Also, having an
exact number as a price is quite an edgy, modern characteristic, and connotes
simplicity which can portray sophistication.

15. CONTINUED…
• 4) From looking at the types of magazine my target audience enjoy reading, I am
going to aim for a simplistic aesthetic on my magazine front covers, as ‘aesthetic’
was one of the most crucial and engaging characteristics that appealed to my
audience, therefore I will be meeting their demands. Simplicity connotes
sophistication and high quality, which is my main personal production aim. High
quality also increases people’s belief and trust in the content of a magazine and
links to pseudoscience – if something seems official and of a high quality it is
more likely to be sold.
• 5) I am going to ensure that the most predominant sub-topics I feature my
magazine revolve around mental health and celebrity dancer gossip, rather than
an equal spread of multiple topics, as some of these did not seem as engaging to
the target audience (see slide 11).
• 6) For my coursework I will create one Ballet/Contemporary-focused magazine
and one Hip-hop/Street-focused magazine, as the majority of my target audience
agreed with me that this would be the best idea in order to attract a mass
audience (i.e sticking to the brief). I will ensure I keep a distinctive house style in
order to maintain a strong sense of brand identity, despite the different styles of
dance featured.