.

1. Target audience analysis
Gender Female
Race White
Age 16 - 30
Geo-demographics United kingdom
Socio-economics Working Class
Psychographic profile E
The reason why I have chosen the
target audience to be female is mainly
because of the main image of what
could be considered to be a female
role model and the gold and purple
colour scheme that will appeal to the
female audience.
The reason why I have chosen the
target audience for race to be ‘white’
is that the women on the main image
and the people in the surrounding
article target audience tend to be
people who are white.
The target age group has been chosen
because Miley Cyrus ( the women in
the main image) can be seen to be a
strong female role model for young
women every where.

2. Target audience analysis
Gender Male
Race Black
Age 16 - 30
Geo-demographics USA
Socio-economics Working class
Psychographic profile E
Conclusion / Justification
The man on the cover is a well known US R&B and Rap
star. The main group of people who tend to listen this
genre of music tend to be black Americans who are the
between the ages of 16 – 30. The text surrounding the
image are all from celebrities who’s main audience tend
to be those of younger ages. Finally the font of the text is
large and pops out also it is very colourful which appeals
to a younger audience.
Because of the younger age group range that this
magazine is targeting seen through the Bold and vibrant
text we can tell that the psychographic profile that the
this magazine is aimed towards is E because mainly for
students.
The main audience of listeners of Kanye West’s music
tend to be male and as he is placed on the cover of the
magazine we can tell that the target audience for this
magazine are male.

3. Target audience analysis
Gender Male
Race White
Age 30 - 40
Geo-demographics UK, USA, AUS
Socio-economics Working class
Psychographic profile C+ C-
Conclusion / Justification
The Man on the front is Dave Grohl. Being an artists from an
older generation it is more likely that the older ages groups
between 30 + 40 will listen to his music meaning that seeing
his face on the cover will attract them to read the magazine.
The bands mentioned around the picture all fall under the
same genre of music that his band ‘foo fighters’ falls under
which yet again points towards the older age group.
The Bands mentioned on the cover of the magazine aren’t all
from the same country. For example the main feature of the
magazine is about an American band ‘foo fighters’ and some
of the bands surrounding the image in an smaller text like
‘radio head’ or ‘Arctic monkeys’ are both British bands
because of this I have decided to make the geo-demographics
for mostly English speaking countries.
The reason for why I have chosen The group C+ and C- is
because this group of people (The working class) tend to listen
to the genre of music this magazine is presenting while people
in a higher psychographic profile tend to listen to a genre of
music that is softer or calmer.