Audience profile

1. Target audience analysis
Gender –female
Race- black female
Age – 18+
Geo-demographics: UK, USA, Australia
Socio-economics: Students and casual workers
Psychographic profile: Mainstreamers who are
seeking to better themselves
Conclusions/Justification
The magazine cover is centred with the image
of Rhianna to appeal to the targeted audience.
The geo-demographic appeal is clearly to the
USA as it involves concepts such as ‘Military’,
and also mentions America in the front cover.
This will certainly appeal to young students
who may attend university or casual workers
with less income.

2. Target audience analysis
Gender : Females
Race: White
Age: 16-25
Geo-demographics: UK, USA, Australia
Socio-economics: Casual workers
Psychographic profile: Aspirers who are looking to
absorb the ideologies of magazines to improve
themselves
Conclusions/Justification
The magazine is dedicated to a young
age group of casual workers. There is a
gothic theme as mentions of ‘ vampires’
and the form of the image of the artist.
The magazine will appeal to any young
person whom has a interest in the Rock
music genre.

3. Target audience analysis
Gender: Males
Race: White and Black
Age: 18-25
Geo-demographics: UK, USA, Australia
Socio-economics: Students or unemployed people
Psychographic profile: Mainstreamers who
consume well recognised texts
Conclusions/Justification
The magazine is targeted to a wider range
of audience, it will certainly appeal to
white/black males who are students or
unemployed as the genre is R&B and Hip-
Hop. Meaning that young men are most
likely to be interested in magazine of this
form.