The print advertisement features British heavy metal band Venom's new album "From the Very Depths". The ad uses a red and black color scheme corresponding to the band's dark lyrics. It shows the band members with the lead singer Cronos in the center. The top third displays the band name and album title. The middle contains the release date. The bottom provides a positive review quote, song listings, purchase locations and the record label website. The tagline cleverly references the album title. The ad is intended to appear in metal music magazines appealing to fans of the band's extreme black metal style.

2. This print advert will
most likely feature in
teen magazines and
celebrity (gossip)
magazines, e.g.: OK!
Now, People, etc.
The colour scheme of
black and white
compliments each
style. Jessie J has black
nails, hair, make-up
and clothing; with a
white background.
The axial balance of the print
advert makes the person
naturally look firstly at the
extreme close up of Jessie J’s
face. Then at the artist’s name
and album in the middle. Then
they look at the bottom third
section, where it includes a
song collaboration and a hit
single.
The bold, gold text of the
artist’s name is very clear and
stands out. The white text of
the album ‘Who You Are’ also
stands out as it contrasts with
the gold letters.

3. The axial balance of the print advert makes the
person naturally look at the block, white text of
the artist’s name. Then they will look at the mid
shot of Lana Del Ray, specifically her face. Lastly,
they will look at the bottom third section,
where it includes the album name slightly
bolder and bigger than the songs included and
when the album is out.
The top third of this
print advert is in
capital letters and the
white text is clear
against the blue (sky)
background.
The album ‘Born To
Die’ is in blue text as it
is on a white
background, of her
shirt. It is subtly
underlined and
underneath, the
release of the album
date and songs that
are featured, are
centered in the
bottom third of the
print ad.
Lana Del Ray’s close
up is in the middle of
the print advert. This
is effective because
she is the artist and it
makes sense not only
to promote her album,
but her simple style.
Her light make-up and
white shirt is not too
much and it works
well with the outside
background and the
blue and white text
colours.

4. The colour scheme is red
and black to correspond to
Venom’s dark themes in
their lyrics. It also makes
the band seem strong and
dominant and almost God
like as it the colour scheme
is intense. This could be
down to the fact they are
one of the pioneers of Black
Metal and this is their latest
release after 4 years.
The axial balance of the print
advert makes the reader look at
the name of the band and title
of the album first and the
release date for the album which
is in the middle third of this. The
bottom third of the ad gives a
review from Metal Hammer
(which this advertisement comes
from) and highlights songs
people may know that feature
on the album plus where the
reader can get it from (HMV),
and the web address of the
record company Spinefarm
Records. The top third consists of
a picture of the band in which
the lead singer and bass player
Cronos is in the middle making
him an important member of the
band.
The tagline for the album uses a
clever link to the album title as
of the ‘From Below’ which links
to the title ‘FROM THE VERY
DEPTHS’ due to the reference of
the subterranean level.
This advertisement will most
probably feature in the likes of
metal magazines like Metal
Hammer and Terrorizer due to
the extremity of the music in
which the target audience of
each magazine would enjoy
listening to.