This is an analysis of various sports magazine .

1. TENNIS
Demographic profiling:
Gender: Mostly male but females involved.
This special number about the US open features
in its cover the images of the three main
protagonist of the tournament. In the center of
the magazine cover, we can see the image of
Serena Williams , this will be more appealing to a
female audience as a woman is playing the
dominant role in this magazine cover .
Age: Teenagers into late 60s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: USA/UK and other English
speaking countries.
Socio-Economic Profiling: Group E upwards.
Psychographic Profiling: This magazine is targeted
at people who are specifically interested in tennis
.

2. FOOTBALL
Football is the most popular sport in Europe as
well as in other parts of the world such as South
America ( Brazil , Argentina and Uruguay )
Demographic profiling:
Gender: Mainly targeted to a male audience. As
we can see in the cover, all images are of male
sportsmen.
Age: Any
Race: Any
Income / class: Every Class
Geo-Demographic: UK , as this a BBC published
magazine so it will be a national publication.
Socio-Economic Profiling: All groups ( E-A )
Psychographic Profiling: This magazine is targeted
at people who are interested in football
.(Mainstreamers and aspirers)

3. CRICKET
Demographic profiling:
Gender: Male dominated sport .
Age: Any
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: UK/Asia
Socio-Economic Profiling: Group C upwards.
Psychographic Profiling: This magazine is targeted
at people who are specifically interested in
Cricket .

4. GOLF
Demographic profiling:
Gender: Mostly male but females involved.
. In the center of the magazine cover, we can see
the image of Tiger Woods , this will be more
appealing to a male audience as a man is playing
the dominant role in this magazine cover .
Age: 20’s into late 50s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: USA/Europe/UK
Socio-Economic Profiling: Group C1 upwards.
Psychographic Profiling: This magazine is targeted
at people who are specifically interested in Golf .

5. BOXING
Demographic profiling:
Gender: Mostly male as In the center of the
magazine cover, we can see the image of
Mohamed Ali, this will be more appealing to a
male audience as a man is playing the dominant
role in this magazine cover .
Age: Teenagers into late 60s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: USA/Europe/UK
Socio-Economic Profiling: Group E upwards.
Psychographic Profiling: This magazine is targeted
at people who are specifically interested in
Boxing .

6. RUGBY
Demographic profiling:
Gender: Mostly male , as In the center of the
magazine cover a man is playing a dominant
role , this will be more appealing to a male
audience.
Age: Teenagers into late 60s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: UK
Socio-Economic Profiling: Group B1 upwards.
Psychographic Profiling: This magazine is
targeted at people who are specifically
interested in Rugby .

7. ATHLETICS
Demographic profiling:
Gender: Mostly male , but also includes
women as you can see on this magazine cover
which has both males and a female. This
magazine will be appealing for both
audiences ( women and men )
Age: Kids into late 40s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: UK
Socio-Economic Profiling: Group C1 upwards.
Psychographic Profiling: This magazine is
targeted at people who are specifically
interested in Athletics .

8. MOTORSPORT
Demographic profiling:
Gender: Mostly male , as In the center of the
magazine cover, we can see the image of
Lewis Hamilton , this will be more appealing
to a male audience as a man is playing the
dominant role in this magazine cover .
Age: Teenagers into late 40s
Race: Any
Income / class: Middle-Upper Class
Geo-Demographic: Europe/UK
Socio-Economic Profiling: Group B upwards.
Psychographic Profiling: This magazine is
targeted at people who are specifically
interested in MotorSport .