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A We love pop case study


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A presentation investigating an existing pop music magazine.

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A We love pop case study

  1. 1. Levita Gumbs
  2. 2.  The magazine was first published in 2011.  It was launched by publishing group Egmont.  This magazine was launched by Egmont five years after the teen magazine Smash Hits closed.  The first issue sold 119,000 copies. This is very impressive, and reflects the success of the magazine. Also, this magazine is one of the magazines that have done well in times when magazine sales are going down.
  3. 3. The first issue was sold at £1.
  4. 4. This was the first issue of We Love Pop. Bright pink is still used in many elements of the magazine. The magazine features popular artists in order to attract the audience. The magazine uses fashion information as a main part of the magazine. There is a highlighter effect used on the buzz words and important parts of sell lines to draw in the audience’s attention, and make them want to read the article.
  5. 5.  The name ‘We Love Pop’ clearly shows what the magazine is about. The pink heart reminds us of the target audience- teenage girls- who usually like pink, and who love pop.  The magazine often has interview with the most popular pop artists, which will keep their audience wanting to buy their magazine.  The magazine had an extensive marketing campaign, with promotion from high profile retailers like Tesco, Asda and WH Smith.  There was also an outdoor campaign across 30 London Bus routes, and there was a digital campaign across Stardoll, Sugarscape and
  6. 6.  Costs £2.99  It is issued monthly.  The magazine follows standard layout conventions, using full colour and small pieces of information. The main components of the front cover, such as the masthead and the main sell line are in the typical places.  The magazine has 68 pages.  They have a community of 135,00 readers across print, social media and their website-
  7. 7. Their articles are full of colour, while still following a professional colour scheme. They contain a lot of information on the article, but images are used so its not boring.
  8. 8.  13- 15 years old.  The magazine targets teenage girls.  They are a young teenage girl who loves pop music.  This magazine targets the typical teenage girl who loves pink and this is conveyed through the fact that their masthead features pink.  They also enjoy make-up, fashion and celebrities.  They also see this magazine as friend who gives advice. The magazine has different celebrity agony aunts.
  9. 9.  The magazine includes interviews with many celebrities, information on the latest fashions, and celebrities that feature as agony aunts each issue.  The magazine also has fun quizzes and games, along with competitions where you can win a selection of prizes.  The magazine gives out ten “gorgeous posters” each issue, along with other free gifts.  The celebrities that often feature are Justin Bieber, Ariana Grande, Taylor Swift and Katy Perry. These are all famous pop artists so this confirms that it is a pop magazine.
  10. 10.  Bright colours such as pink, yellow, red and blue are used frequently in the magazine, to strengthen its brand identity as a fun, playful magazine.  The magazine uses fun shapes such as circles, hearts and also explosions. This reflects the fun and playful nature of their target audience.  The magazine uses text as well as images to attract its readers. In many of the sell lines, there is a highlighter effect used, so this ‘highlights’ the important information and makes it stand out to catch the reader’s attention.  The celebrities featured on the cover often have happy, lively facial expressions in order to remind the audience that the magazine is fun. Their costumes are often bright and this reflects the audience.  Some images show the celebrities holding hairbrushes, lipstick or blowing up bubble gum. These are typical teenage things, so the audience can relate to this. There is often a funny caption underneath the picture and this will make the audience laugh and entertain them, also the humour will sit well with the target audience, who love laughing and having fun.
  11. 11. Pink, red and yellow are common colours used. The magazine features lots of images of different popstars, attracting the teenage audience. Taylor Swift is a well known popstar. Her facial expression is lively and she pretends to be singing into the hairbrush, which is something many teenage girls do, so the target audience can relate to this image. Lots of capital letters are used for the sell lines to grab people's attention.
  12. 12.  The magazine uses many colloquialisms. This way the teenage audience can relate to them, and enjoy reading the magazine.  The magazine uses a lot of alliteration, puns and humour. This will make the audience laugh, and encourage them to keep reading.  The language used is casual and laid back, suggesting the light heartedness of the magazine, and that they intend to be a friend to the audience.  There are many exclamation marks used. This suggests that the information in the magazine is exciting, and also relates to young teenage girls who get excited when they meet celebrities.  Buzz words are also used to grab the audience’s attention.
  13. 13. “Merry X-MURS” is a pun, creating a fun, easy going atmosphere. “Festive Fitness” is alliteration, which makes the puff more interesting. “Cool” is a slang word, and this gives a relaxed tone. The rhetorical question makes the audience want t read the magazine to find out what happened.
  14. 14.  Slang words: “cool”, “blab”, “mag” “goss”, “pics”, “snogsies” and “fitties”.  Puns: “Fun Direction”, “Union J-Umpers”.  Alliteration: “1D get Totally Twisted!”, “Fans, Fears and Fairly Odd Parents”, “Glam! Glam! Glam!”  Buzz Words: “exclusive”, “win”, “brand new”
  15. 15.  The magazine is owned by Egmont Publishing.  Egmont purchased the Fleetway arm of IPC Media in 1991 from a company owned by Robert Maxwell. It then merged it with it’s own publishing division and became Britain’s largest comic book publisher.  The Egmont Group is a media corporation found and rooted in Copenhagen, Denmark.  The UK Branch has Two divisions: Egmont Press and Egmont Publishing. We Love Pop comes from Egmont Publishing.  Egmont Publishing publish a wide variety of formats for children of all ages, including: colouring books, storybooks, magazines and sticker books. Some of these are: Wallace and Gromit, Lazy Town, and Fireman Sam.  Egmont has experience of catering for younger audiences, which helps them to know how to cater for this audience. They also have experience with newer media platforms: engaging with these helps to keep magazines afloat.
  16. 16.  It is a good thing for We Love Pop to be owned by Egmont Publishing because this is a well known and trusted brand that has published many other popular books/magazines, so the audience will have confidence in them.  Egmont knows what strategies to use to boost sales because they have lots of experience.  They also have other magazines for different target audiences, so they know how to adapt their styles to match a certain target audience.  Egmont was founded in 1978, so has survived a long time in the print media industry, especially with the rise of technology. This means they have a good knowledge of how to keep modern day audiences interested.