A presentation investigating an existing pop music magazine.

1. Levita Gumbs

3.  The magazine was first published in 2011.
 It was launched by publishing group
Egmont.
 This magazine was launched by Egmont
five years after the teen magazine Smash
Hits closed.
 The first issue sold 119,000 copies. This is very
impressive, and reflects the success of the
magazine. Also, this magazine is one of the
magazines that have done well in times
when magazine sales are going down.

4. The first issue was sold at £1.

5. This was the first
issue of We Love
Pop.
Bright pink is still used
in many elements of
the magazine.
The magazine
features popular
artists in order to
attract the
audience.
The magazine
uses fashion
information as a
main part of the
magazine.
There is a highlighter
effect used on the buzz words
and important parts of sell lines
to draw in the audience’s
attention, and make them want
to read the article.

6.  The name ‘We Love Pop’ clearly shows what the
magazine is about. The pink heart reminds us of the
target audience- teenage girls- who usually like pink,
and who love pop.
 The magazine often has interview with the most popular
pop artists, which will keep their audience wanting to
buy their magazine.
 The magazine had an extensive marketing campaign,
with promotion from high profile retailers like Tesco,
Asda and WH Smith.
 There was also an outdoor campaign across 30 London
Bus routes, and there was a digital campaign across
Stardoll, Sugarscape and Vevo.com.

7.  Costs £2.99
 It is issued monthly.
 The magazine follows standard layout conventions,
using full colour and small pieces of information.
The main components of the front cover, such as
the masthead and the main sell line are in the
typical places.
 The magazine has 68 pages.
 They have a community of 135,00 readers across
print, social media and their website-
http://www.welovepopmag.co.uk/.

8. Their articles are full of
colour, while still
following a professional
colour scheme.
They contain a
lot of information
on the article,
but images are
used so its not
boring.

9.  13- 15 years old.
 The magazine targets teenage girls.
 They are a young teenage girl who loves pop
music.
 This magazine targets the typical teenage girl
who loves pink and this is conveyed through
the fact that their masthead features pink.
 They also enjoy make-up, fashion and
celebrities.
 They also see this magazine as friend who gives
advice. The magazine has different celebrity
agony aunts.

11.  The magazine includes interviews with many
celebrities, information on the latest fashions,
and celebrities that feature as agony aunts
each issue.
 The magazine also has fun quizzes and games,
along with competitions where you can win a
selection of prizes.
 The magazine gives out ten “gorgeous posters”
each issue, along with other free gifts.
 The celebrities that often feature are Justin
Bieber, Ariana Grande, Taylor Swift and Katy
Perry. These are all famous pop artists so this
confirms that it is a pop magazine.

13.  Bright colours such as pink, yellow, red and blue are used frequently
in the magazine, to strengthen its brand identity as a fun, playful
magazine.
 The magazine uses fun shapes such as circles, hearts and also
explosions. This reflects the fun and playful nature of their target
audience.
 The magazine uses text as well as images to attract its readers. In
many of the sell lines, there is a highlighter effect used, so this
‘highlights’ the important information and makes it stand out to
catch the reader’s attention.
 The celebrities featured on the cover often have happy, lively facial
expressions in order to remind the audience that the magazine is
fun. Their costumes are often bright and this reflects the audience.
 Some images show the celebrities holding hairbrushes, lipstick or
blowing up bubble gum. These are typical teenage things, so the
audience can relate to this. There is often a funny caption
underneath the picture and this will make the audience laugh and
entertain them, also the humour will sit well with the target
audience, who love laughing and having fun.

14. Pink, red and
yellow are
common colours
used.
The magazine features lots
of images of different
popstars, attracting the
teenage audience.
Taylor Swift is a well known popstar.
Her facial expression is lively and she
pretends to be singing into the
hairbrush, which is something many
teenage girls do, so the target
audience can relate to this image.
Lots of capital letters are
used for the sell lines to
grab people's attention.

15.  The magazine uses many colloquialisms. This way the
teenage audience can relate to them, and enjoy reading
the magazine.
 The magazine uses a lot of alliteration, puns and humour.
This will make the audience laugh, and encourage them
to keep reading.
 The language used is casual and laid back, suggesting the
light heartedness of the magazine, and that they intend to
be a friend to the audience.
 There are many exclamation marks used. This suggests
that the information in the magazine is exciting, and also
relates to young teenage girls who get excited when they
meet celebrities.
 Buzz words are also used to grab the audience’s attention.

16. “Merry X-MURS” is a pun,
creating a fun, easy going
atmosphere.
“Festive Fitness” is
alliteration, which
makes the puff
more interesting.
“Cool” is a slang word,
and this gives a
relaxed tone.
The rhetorical question
makes the audience want t
read the magazine to find
out what happened.

17.  Slang words: “cool”, “blab”, “mag”
“goss”, “pics”, “snogsies” and “fitties”.
 Puns: “Fun Direction”, “Union J-Umpers”.
 Alliteration: “1D get Totally Twisted!”,
“Fans, Fears and Fairly Odd Parents”,
“Glam! Glam! Glam!”
 Buzz Words: “exclusive”, “win”, “brand
new”

18.  The magazine is owned by Egmont Publishing.
 Egmont purchased the Fleetway arm of IPC Media in 1991
from a company owned by Robert Maxwell. It then merged it
with it’s own publishing division and became Britain’s largest
comic book publisher.
 The Egmont Group is a media corporation found and rooted
in Copenhagen, Denmark.
 The UK Branch has Two divisions: Egmont Press and Egmont
Publishing. We Love Pop comes from Egmont Publishing.
 Egmont Publishing publish a wide variety of formats for
children of all ages, including: colouring books, storybooks,
magazines and sticker books. Some of these are: Wallace
and Gromit, Lazy Town, and Fireman Sam.
 Egmont has experience of catering for younger audiences,
which helps them to know how to cater for this audience.
They also have experience with newer media platforms:
engaging with these helps to keep magazines afloat.

20.  It is a good thing for We Love Pop to be owned by
Egmont Publishing because this is a well known and
trusted brand that has published many other popular
books/magazines, so the audience will have
confidence in them.
 Egmont knows what strategies to use to boost sales
because they have lots of experience.
 They also have other magazines for different target
audiences, so they know how to adapt their styles to
match a certain target audience.
 Egmont was founded in 1978, so has survived a long
time in the print media industry, especially with the
rise of technology. This means they have a good
knowledge of how to keep modern day audiences
interested.