The front cover uses bright colors and images of popular celebrities like Justin Bieber and One Direction to attract teenage readers. Popular phrases like "OMG" and direct quotes from celebrities are used to generate excitement and curiosity about the magazine's content. The layout follows conventions of music magazines with the large central image, additional articles highlighted on the left, and price listed discreetly at the bottom. Overall the cover aims to appeal to its teenage audience through an upbeat, casual tone and promises of learning the latest on popular artists.
APM Welcome, APM North West Network Conference, Synergies Across Sectors
BBC Logo Appeals to Parents in Top of the Pops Magazine
1. Front Cover Analysis
Thisfront coverisfrom an issue of Topof the Pops.
At the top of the magazine we see the BBC logo.This
isa well-establishedinstitution,sothe audience are
familiarwithitandtrust it. The reference tothe BBC
wouldmake parentsmore willingtolettheir
childrenreadthe magazine,astheyknow the BBC
wouldnotallow anythinginappropriate tobe
affiliatedwiththem.
The skyline says“OMG! Outto lunch with1D!”
There isalso an image of 1D. This will attractthe
audience because 1Dissuch a popularband,so they
will wanttowinthe competition. Thiswouldappeal
to the fansbecause they wouldreallywantthe
chance to be alone withOne Directionandsothey
will wanttobuy the magazine tofindouthow they
can winthe competition. The mode of addressis
casual,so the audience canrelate toit. Furthermore,
OMG isa buzzwordand so thisgenerates
excitementwithinthe audience. Also,forthe person
that winsthe competitiontherewillbe asense of
self-actualizationastheywouldfeel like theywere
beingthe besttheycouldbe,andare fulfillingtheir
dreams.“OMG!” iswrittenina differentfonttothe
restof the skyline, ascriptfont, soit standsout. The
use of a scriptfontmakesit lookhandwritten,sothe audience feel the true excitementof the
competition. Itisalsoa phrase thatyoungteenage girlsuse frequently,sothe audience canidentifywith
it.
Thenwe see the mastheadof the magazine.The backgroundisinhot pinkand itis alsoslightlydiagonal.
Thiscouldrepresentthe girlinessof the magazine,butalsothatitisunique andfun.“Top of the Pops”is
writtenina displayfont inwhite,andthismakesitstandoutagainstthe restof the magazine.Itisalso
inthe same fontas manyof the other,more recentissuesof Topof the Pops and so thiscreatesa
symbioticlinkbetweenthe magazines.The “S”isin a differentstyle,thismakesthe mastheadmore fun
and interesting.Itcouldshowthatsince the “s” standsout and isthe onlydifferentletter,thismagazine
2. aimsto stand outand be differenttootherpopmusicmagazines.The mastheadisalsodecoratedwith
stars aroundit.This addsto the creativityof the magazine,andcouldshow that eachissue of their
magazine isfilledwithlotsof celebrities,orstars. The stars wouldappeal tothe audience because the
audience wouldenjoyseeingthe decorationsaroundthe masthead.Also,teenage girlsalsodoodle
thingslike stars,sotheycan relate tothis. The tiltedmasthead reflectsthe funpersonalityof pop.
There isa brightyellowbox onthe righthandside of the magazine.The brightyellow standsoutandwill
catch the audience’sattention.The title says“Cheatthe look!”“Cheat”isan attentiongrabbingwordso
the audience will be interestedtosee whatthe article isabout,andthe exclamationmarkaddsinterest.
The font issmooth,soft,andpink.Thisrepresentsthe femininityof the targetaudience. Alsothiswould
appeal tothe audience because theylove fashionandmake up,andare interestedin theirimage.They
alsowouldwantthe chance to be able to looklike theirrole models. There isasmall,pinkpuff thatsays
“Celebbeautyona budget”.The pink,matchesthe colourscheme of the magazine andmakesitmore
professional.“Celeb”isaslangword,and thisrepresentsthe laidback,relaxedatmosphere of the
magazine.The puff will attractthe audience because theyknow thatcelebritiesnormallyspendalotof
moneyonbeautywhichnormal people usuallycan’tafford,sothe factthat it’s“on a budget”shows
that theywill be able togetcelebritystylesforacheaperprice.We thensee a picturesof eye shadow
and nail polish,withthe pricesnexttothem.Thiswill attractthe audience astheywill know some of the
pricestheyhave to payto get celebritystyles.Theywill wanttoreadthe magazine tofindoutabout
where theycanget themand aboutmore thingstheycouldbuy.There isalsoa small picture of Jessie J,
witha speechbubble saying“It’sall aboutthe price tag”.Thisis humourbecause thisisa lyricfromone
of herpopularsongs- Price Tag.This relatestothe sectionasit wasabout money,andJessie J’ssongis
aboutmoney.Fansof Jessie Jwill alsobe excitedtosee her,andwill wanttoreadthe magazine tosee if
there anymore informationabouther.
The main image of the magazine is a mediumshotof JustinBieber.He isa popularcelebrity,sohe will
attract attentionfromhisfansand theywill wanttobuy the magazine.He islookingdirectlyatthe
camera,so thisis a formof directaddressandthismakesit more personal forthe audience. Thisalso
showshisconfidence.Hishairisstyledinaquiff,whichisastyle isfanswouldbe familiarwith.He is
wearinga white shirt,withablue gilet.Thisisquite casual clothing,andsoitrelatestothe casual and
relaxedfeelof the magazine. The mainsell line says“OhBoy,It’sBieber!”The magazine isfollowing
conventionsbyallowingthe mainsell line tolinktothe magazine.The coloursusedare blackandpink.
Pinkmatchesthe colourof the masthead,andthe blackcontrasts andstands outagainstthe pink.Itisin
a displayfont,soitstands outand grabs attention.The small puff underneathgivesthe audience more
informationonthe article,butitdoesn'tgive toomuchaway. “SecretSide”isan example of alliteration,
and the wordsecretwill grabthe audience’sattentionandmake themcurioustofindoutsomething
JustinBiebermaybe hiding. The fans will be excitedwhentheyreadthatJustinBieber“justwantsa
cuddle”andtheywill wanttoread the magazine tofindout more.
There are more sell linesonthe lefthandside of the frame.Theyare inthe lefthandthird,sothe
audience’seyeswillgothere first.Thismeanstheywillbe interestedbyall the articlesthatare inside,
and thismakesthemwantto buythe magazine. The namesof the celebrityfeaturedineacharticle isin
3. bold,sothisstands outand attracts attention.There are buzzwordslike “Woah”and “Wahey”and
“Wow” whichare alliterationandtheyalsowill helptosparkthe audience’sinterest.The pull quotes
fromHarry andJay’s article are interesting,andmake the audience wanttoreadto findoutmore.They
use “I”, so the audience knowitisdirectquote fromthem. Also,directquotesgive alittlebitof insight
as to what will be inthe mainarticle, withoutgivingtoomuchaway.
There isa small mediumlongshot of RitaOra at the bottomlefthandside of the magazine.She is
lookingatthe camera and smiling,andthiscreatesahappieratmosphere forthe audience,while
reinforcingherconfidentstarimage.Ritaiswearingshortswithamatchingjacketand a colourful top.
Thisconfirmsshe isa popstar. She issmilingatthe camera, whichlinkstothe magazine’sfunstar
image.She isalsousingdirectaddressbylookingatthe camera, and thismakesitmore personal forthe
audience,because theywillfeel likeRitaislookingdirectlyatthemandpersuadingthemtobuythe
magazine.The puff nexttoherimage says“Rock it like Rita”.Thisisattention-grabbing,because the
audience knowtheyhave achance to looklike Rita.The mode of addressisquite casual and laidback,
so the audience feelcomfortable while reading.“Yourinstantstyle makeover”isa formof direct
addressandthismakesthe audience thinkthatif theybuythismagazine,thentheywill have astyle
similartoRita’s.“Instant”showsthe audience thattheirmakeovercanhappenquickly,andthiswill in
turn make themwantto buy the magazine.
The feature article photographsatthe bottomof the page will entice the audience becausetheywill
have a good ideaof the celebritiesthatwill be featuredinthe magazine.If theysee theirfavouritepop
star, theywill wanttobuythe magazine tofindoutthe latestinformationonthem.The small,blue box
at the bottomrighthandside of the page says“9 NEW datingtipsto try today!”This iseffectivebecause
the buzz word“new”createsa sense of exclusiveness,sothe audience thinkthatif theybuythe
magazine,theywill belongtoa groupof people thatknow thingsotherpeople maynot.It isalsotypical
for a popmusic magazine tofeature informationondatingandlove.The heartsrelate tothe section,
and theyare in pinksotheylinkto the masthead.The nine isalsoinpink,sothismatchesthe colour
scheme.The exclamationmarkaddsexcitementtothe section. Also,the datingtipswill appealtothe
teenage audiencewhowill be interestedindating.The use of animperative-“try”givesasense of
urgencyand persuadesthe audience toreadthe magazine. There isalsoa pugat the bottomof the page
whichcontainsthe barcode,price andthe datesitwill be onsale for.This isat the bottomof the page in
a small,inconspicuousfont,sothe audience getdrawninbyall the exciting,colourful informationon
the page,and thensee the price after.Thismeansthat evenif theythinkthe price of the magazine is
expensive,theywillhave beensoexcitedbythe otherinformationonthe page thattheywon’tmind
payingthe money.
Thisfront coveriseffective because itmanages toinclude conventionsof musicmagazineswhile also
beingunique andindividual. The generalmode of addressiscasual,relaxedandfriendly,whilealso
beinginformative.The layoutisconventional of popmagazines,forexample,the mainsell line reflects
the mainimage.The fontsusedinthe magazine vary,keepingitinteresting,while alsolooking
professional.The frontcoverwill appealtothe audience because itisbrightandcolourful,andall the
4. articlesrelate tothe teenage targetaudience’sinterests.itisalsofunny,whilepromisingtogive the
audience relevantinformationabouttheirfavouritecelebrities.