An analysis of an existing double page spread.

1. DOUBLE PAGE SPREAD
ANALYSIS

3. HEADLINE
• The headline is “Merry Christmurs!” This is a pun, because Olly’s surname is Murs. This
tells us immediately who the main focus of the article is, and also what the theme of
the article is- Christmas. This would make the magazine’s teenage audience laugh.
The exclamation mark draws attention to the headline, and makes the audience
excited for what is to come. It is placed at the top of the page, so it is the first thing the
audience see.
• The background of the headline is red, which matches the jumper Olly is wearing in
the main image. It also matches the Christmas theme. It also resembles ribbon, which
people use to wrap presents at Christmas, so it links to the theme of the article.
• The font colour is white, except from “MURS” which is in yellow. White is a connotation
of purity and innocence, however in this case, it can remind us of the wintry theme of
the article; the white represents snow. The yellow stands out against the red and white.
This is important because it’s his name, and the audience can easily tell who the
article is based on. Furthermore, the use of yellow reflects the sunny, fun star image
that Olly has.
• The font is big and bold, and stands out against the rest of the article. It would draw
the audience in because as soon as they see the page they would be drawn into the
article and want to find out more. The font used in the headline is also We Love Pop’s
signature font. Many of the headlines on double page spreads in We Love Pop use
similar techniques in order to grab the audience's attention.

4. IMAGES
• At the top of the spread, we see a smaller, related image of Olly Murs with Christmas presents.
There is a caption underneath this that says “Signed, Sealed, Delivered… he’s ours. We wish.” This
reminds us of the popular song, and would also make the audience laugh. This also shows the
camaraderie shared by the mag and the TA in the respect that they are united in fancying Olly
Murs. It reflects the fact that the audience has crushes on pop boys.
• The next image is one where Olly Murs is standing wearing a Christmas hat and tinsel. This ties in
with the theme of the article. The caption says “HO HO HO”. This reminds that it is a Christmas
themed article. There is a speech bubble that says “Do you promise this is straight off the Burberry
catwalk?” This is humour, and would keep the audience interested. This text is also presented in a
small speech bubble away from the body copy so this will refresh the audience and stop them
getting bored of reading one big block of text.
• On the other side of the spread we see the main image which is a medium shot of Olly Murs. He
is smiling, showing his friendly nature, and looking directly at the camera, a form of direct
address. This shows his confidence, and this will also grab the audience’s attention. It also
reminds us that he is a pop artist, as it is typical for pop artists to smile in their images, unlike rock
singers. He is wearing a casual jumper which reminds us that it is winter. It also shows that
although Olly is famous singer, he is still down to earth. He is not striking a pose, but just has his
hands in his pockets, which could show he is laid back and relaxed. The background is
snowflakes, which matches the Christmas theme. His hair is styled the way it normally is,
confirming his star image and meaning the audience will be able to recognise him easily.

5. BODY COPY
• The main body of text is an interview with Olly Murs, so it is presented in a question
and answer format. The questions are in red, and the answers are in black, so it is
easy to differentiate between the two. Important parts of the article are highlighted
in yellow, which matches the headline and stands out against the rest of the text.
• The mode of address is relaxed and fun. The interviewer uses words like “celeb” and
“obvs” to confirm the relaxed tone. The relationship between the interviewer and
Olly sounds like they are two friends. This allows us to feel like the friendship is
extended out to us, and that we are friends with Olly also.
• The article starts with a drop cap, which is the letter O, like Olly’s name, so this
confirms that the article is about him.
• The article mentions other celebrities, so the audience would be interested in finding
out about their relationship to Olly.

6. STANDFIRST AND PULL
QUOTE
• Under the headline before the main article starts, there is a standfirst. This gives us a brief summary
of the article, and would draw the audience in to read the rest of it.
• It is in a bolder text than the rest of the article, which makes it stand out. The use of ellipses create a
sense of mystery. They leave the audience wanting more, so they will be excited to read the article.
• The standfirst uses very causal terms such as “jolly ‘oliday with Olly. This is a play on words. “Popped
along” and “Flackers” , which is a nickname for Caroline Flack. Fans of Olly Murs will know that he is
good friends with Caroline so they will want to know what the situation between them is. The link to
other celebs such as Rita Ora and One Direction elevates the status of Olly, making the audience
admire him more. The standfirst will draw the audience in, as they will want to find out how the
celebrities named link to Olly.
• The pull quote is highlighted in red so it stands out. It also matches the headline’s background. It is
placed at the bottom of the page, so the audience will want to read on to the next page to find
out more information.
• The quote used is interesting because it talks about Rylan being naked, and that would make the
audience want to read more to find out the full story. The quote doesn’t give too much away, so
the audience would have to read the article to understand the whole story. It is also direct from
Olly so the audience know what he’s saying is true.