This document provides a case study analysis of a teen pop music magazine called "We Love Pop". Some key details include: - The magazine is published monthly by Egmont UK Ltd, one of the biggest magazine producers in the UK. - The target audience is 13-15 year old girls who enjoy pop artists like One Direction and Jessie J. - The magazine contains gossip, interviews, quizzes and fashion tips related to popular artists. It also offers free gifts to readers. - The style uses bright colors, images and fonts to appeal to its young female readership. It addresses readers in a casual, conversational tone.

1. CASE STUDY

3. Key
Facts
Copies are issued and sold
monthly.
The magazine has 68 pages in
each issue.
A music magazine revolving around mainstream pop music. Including
current and upcoming artists within the chart.
Created by...
...one of the biggest magazine producers and publishers for children in
the UK. It is there only music magazine, but is one of their most
successful magazines.

4. Target
Audience
Female audience – reflected by the
bright vibrant colours used.
Fun, bubbly and girly teen
who Loves gossip.
Idolises plenty of artists
within the genre.
Listens to artists such as:
One Direction, Union J,
Jessie J, Cherly Cole and
Ariana Grande.
Interests include:
sleepovers,
shopping/fashion and
make-up.
13-15 year old girls.
Not expected to have a job. It is therefore expected that their parents buy the
magazine for them, or they purchase it with their pocket money. However, if
there parents are purchasing it, it must be suitable for their age range and be
considered appropriate.

5. Content
The content is based
more around gossip
within the industry
rather than music.
Very visual and
contains lots of
images.
Free gifts are always on offer such as:
make up, nail varnishes, stickers,
posters.
Plenty of interviews and articles
based on popular artists within the
industry!
Quizzes, games
and fashion tips
are available.
fashion tips and
where you can buy
the latest trends at a
highstreet price.
tips for the audience to be just like
their favourite celebrities.

6. Style
Bright and bold features are
used in order to make the
magazine stand out and
reflect the personality and
genre of the intended
audience.
Each page consists of plenty of
images, large texts and
activities.
Various shapes are used
within this double page
spread, such as a red square
in the bottom left hand
corner, and a larger red
square in the top right hand
corner.
There is also a yellow starburst on the right page of the double page spread, this stands out as the key colour use is
red. This idea is further highlighted by the bold words “win!” written in capital letters in black and bold writing.
Another tool used it a
highlighter tool.. it is
used in both the title,
the standfirst and
throughout the article.
this could be to
highlight the key
information such as
“first kiss” and “best
of my life”.
Lastly, the row of images
used, as it looks like it
was taken in a
photobooth is the first
thing the audience will
see. it looks like a
keepsake - predicting
the audience will want to
cut it out and keep it.
Various fonts are used and
different colours, to make the
page look more colourful and
fun than dull and boring.

7. Mode of Address
Examples: “Merry X-Murs”, “Biebs” “Funniest 1D pics
ever!” “boyf” “boyband cuties”
The language used is colloquial, abbreviated words are
used that the target audience themselves would use.
Slang words such as “phwoar!!” and “totally” are used.
Language used creates a friendly feel for the reader, like
the magazine is a friend.
terminology such as “gulp” and “oh no!” are written in a different font
to the rest of the text to make it stand out more, by doing this it is
more recognisable to the audience, and that is when they begin to
use the mode of address themselves.
The language helps to communicate with the audience on an
age based level. Without the use of a particular mode of
address, the audience would not be able to understand the
magazine. If we love pop used sophisticated language - it is
more than likely than an 11 year old girl would not understand
what the magazine was saying.
the mode of address ties in with the brand identity of a magazine, it
becomes a private language between the reader and the magazine.
further highlighting that the magazine is like a friend.

8. Feminine, bright,
bubbly colours
used in order to
reflect the target
audience.
The main image is Rihanna
– a popular artist
throughout the pop industry.
Who young girls aspire to
be like.
Contains extra’s such as
posters of JLS, for those
who buy it to put on their
walls.
Content is mostly gossip
about artists:
“SSHHHHHH! RIHANNA
HAS POP’S RUDE GIRL
GONE TOO FAR?”
Visual heavy.
The word ‘BOSH’ is used
as a slang word,
potentially by a lot of the
young fans.
Analysis

9. EGMONT UK LTD
Egmont aim to “encourage more and more children to enjoy the sheer pleasure of reading. That aim drives everything we do, whether it’s books,
magazines or digital media and it has made us the UK’s leading children’s publisher, for babies through to teens.”
They sell over a million magazines each month - this is not just we love pop but does highlight their general success. additionally to this, their products
are available in countries worldwide.
their magazines help to share a love of reading. it is important for Egmont to never lose sight of what is important, interesting and fun to children.
Constant research with focus groups, schools and families allow them to keep in touch and keep their magazines successful.
We love pop is for the older readers. it aims to absorb them for hours with topical, engaging and entertaining content. on top of this, after the magazine
has been read from cover to cover, they have their own interactive websites the girls can check out.
consumer insight is at the heart of what egmont do, as mentioned before, regular focus groups, formal research panels and a close relationship with
schools means that egmont permanently stay in touch with young readers to ensure they as a magazine distributor deliver exactly what the audience
want.
all these factors are important as a magazine distributor. egmont seems to be one of much power and success, and dominates the majority of the
market. this is good for we love pop as they have been branded by a well recognised and established institution aiding to the success of the magazine.
most importantly egmont promote reading, and that is their main aim when it comes to creating their magazines and books for a younger audience.

10. www.welovepopmag.co.uk