How effective is the combination of your main producat and the ancillary texts?

2. WHAT I WAS TRYING TO ACHIEVE WITH THE SHORT FILM.
IN THE MAIN PRODUCT, THE FIVE MINUTE SHORT FILM, I WAS ATTEMPTING TO CREATE A PIECE OF MEDIA THAT THE AUDIENCE
COULD CONNECT WITH. MOST PEOPLE HAVE ARGUMENTS ABOUT LITTLE THINGS WITHIN A RELATIONSHIP AND I WAS TRYING TO
PUT A COMICAL SPIN ON THIS EVERYDAY OCCURRENCE. MANY PEOPLE WILL HAVE HAD A TIME WHEN THEY DIDN’T WANT TO
SPEAK TO THEIR PARTNER BECAUSE OF SOME PETTY ARGUMENT, SO I TOOK THIS TO THE ‘EXTREME’ AND HAD THE TWO MAIN
CHARACTERS COMMUNICATING ONLY THROUGH POST-IT NOTES. FOR SOME PEOPLE THIS IS COMICAL WITHIN IT’S SELF AS
MOST WOULDN’T HAVE THE PATIENCE TO KEEP IT UP OR JUST WOULDN’T BOTHER IN THE FIRST PLACE.
MOST OF THE FILM IS AS REALISTIC AS POSSIBLE, JUST TWO PEOPLE LIVING TOGETHER IN A HOUSE AND GOING ABOUT THEIR
EVERYDAY BUSINESS. THE COMICAL PART COMES AT THE END OF THE FILM WHEN THE POST-IT NOTE FALLS TO THE FLOOR. THIS
MAY NOT BE LAUGH OUT LOUD FUNNY FOR MOST AND MAY NOT BE WHAT YOU WOULD THINK OF WHEN SOMEONE SAYS THE
WORDS ‘DOMESTIC COMEDY ‘TO YOU, BUT IT IS WORTH A CHUCKLE. I WAS AIMING TO CREATE A FILM THAT WAS DIFFERENT TO
THE EVERYDAY FILM THAT IS SEEN COUNTLESS TIMES AND I THOUGHT THIS WOULD BE A GOOD WAY TO DO THAT. I WANT
PEOPLE TO BE ABLE TO RELATE TO THE FILM OR AT LEAST ONE OF THE CHARACTERS WITHIN THE FILM. THE CHARACTERS ARE
BASED ON EVERYDAY PEOPLE, NO EXTRAVAGANT CLOTHING OR POSSESSIONS JUST AN EVERYDAY PERSON LIKE ME AND YOU.
WITH THE FILM I WAS TRYING TO MAKE PEOPLE LAUGH, GIVE THEM SOMETHING TO WATCH AT THE END OF THE DAY OR
WHENEVER TO MAKE THEM SMILE.
FROM THE FILM I HOPE TO ENTERTAIN PEOPLE, YES IT IS ONLY FIVE MINUTES LONG BUT IT COULD BUT A SMILE ON SOMEONE’S
FACE AND PUT THEM IN A GOOD MOOD FOR THE DAY. I EXPECT THE FILM TO BE THE TOPIC OF CONVERSATION FOR A WHILE AS
IT IS SOMETHING DIFFERENT TO THE EVERYDAY FILM, ENCOURAGING PEOPLE TO SOCIALISE WITH PEOPLE THAT MAY NOT
USUALLY CHOSE TO SPEAK TO.

3. ADVERTISING PRODUCTS
THE ADVERTISING PRODUCTS TO ACCOMPANY THE SHORT FILM ARE THE FILM POSTER AND RADIO TRAILER. WE HAVE
ATTEMPTED TO LINK THE THREE PRODUCTS TOGETHER TO MAKE IT CLEAR THAT THE POSTER AND RADIO TRAILER
ADVERTISE THE SHORT FILM. WE LINKED THE THREE PRODUCTS BY INCLUDING SOME OF THE THEMES AND
CONVENTIONS FOUND IN THE FILM. FOR ONE WE INCLUDED THE POST-IT NOTES IN THE FILM POSTER AS THEY ARE USED
CONSISTENTLY THROUGHOUT THE FILM FOR MATT AND LAURA TO COMMUNICATE. WE ALSO INCLUDED AN IMAGE OF THE
CHARACTERS MATT AND LAURA AS THE AUDIENCE CAN MAKE AN IMMEDIATE COMPARISON FROM THE POSTER TO THE
FILM AS THE MAIN CHARACTERS ARE EASY TO RECALL AND ARE IN COSTUME ON THE FILM POSTER AND IN THE FILM. TO
CREATE OUR FINAL FILM POSTER WE TOOK ASPECTS OF EACH INDIVIDUAL POSTER AND MERGED THEM TOGETHER. WE
DID THIS TO PROVE IT WAS A TEAM EFFORT AND THAT WE ALL INPUTTED IN THE CREATION OF THE POSTER. WE DECIDED
TO USE THE HOUSE FROM PAIGE’S FILM POSTER AS THE BACKGROUND BUT WE FADED IT OUT SLIGHTLY SO THAT IT
WASN’T THE MAIN ASPECT OF THE POSTER. I FELT IT WAS IMPORTANT TO INCLUDE THE HOUSE IN THE POSTER AS THIS IS
WHERE THE WHOLE FILM TAKES PLACE AND IT SUGGESTS THE FILM TAKES PLACE IN THE HOME INFERRING THE GENRE,
DOMESTIC COMEDY. FROM MATT’S FILM POSTER WE INCLUDED THE POST-IT NOTE BOARDER AND THE TAG LINE “MAKE A
NOTE TO SEE IT” WE INCLUDED THESE TWO ASPECTS AS THEY FITTED WELL WITH THE OVERALL POSTER AND THE TAG
LINE IS USED IN THE RADIO TRAILER LINKING THE TWO ANCILLARY TEXTS TOGETHER. THE NOTE BOARDER KEPT THE
THEME OF POST-IT NOTES RUNNING THROUGH THE POSTER AND THE TAG LINE ADDED MORE HUMOUR AS IT INCLUDES A
PUN. FROM MY INDIVIDUAL FILM POSTER WE INCLUDED THE IMAGE OF THE TWO PROTAGONISTS MATT AND LAURA WITH
POST-IT NOTES OVER THEIR MOUTHS. I LIKED THIS AS IS INFERS THE TWO CHARACTERS ARE NOT SPEAKING TO EACH
OTHER BUT ALSO INCLUDES THE POST-IT NOTES AS A CONVENTION RUNNING THROUGH THE FILM AS THIS IS HOW THE
CHARACTERS CHOSE TO COMMUNICATE. WE ALSO INCLUDED THE TITLE NOTES IN THE SAME FONT AND USING THE SAME
COLOURS AS IN MY FILM POSTER. WE DID THIS AS IT LINKS WITH THE FIVE DIFFERENT COLOURED POST-IT NOTES I OWN.
THOUGH IN MY FILM POSTER I POSITIONED THE TITLE AT THE BOTTOM OF THE POSTER WE DECIDED IT WOULD BE BETTER
AT THE TOP, SIMILAR TO MATTS POSTER. LIKE IN ALL OUR INDIVIDUAL POSTERS WE HAVE KEPT THE FILM CREDITS SUCH
AS WRITER AND PRODUCER DOWN AT THE BOTTOM OF THE POSTER AS THIS IS A COMMON PLACE FOR THEM TO BE
ALONG WITH OUR PRODUCTION LOGO.
FINAL GROUP POSTER

4. THE RADIO TRAILER IS ANOTHER PRODUCT WE USED TO ADVERTISE OUR SHORT
FILM. FOR THIS WE INCLUDED SOME OF THE DIALOGUE USED IN THE SHORT FILM.
THIS WAS SLIGHTLY DIFFICULT FOR US AS OTHER THAN THE SMALL ARGUMENT AT
THE BEGINNING OF THE FILM AND THE SHORT PHONE CALLS THERE IS NO
DIALOGUE. THEREFORE WE HAD TO MAKE DO WITH WHAT WE HAD. IT ALL WORKED
OUT WELL THOUGH AS WE USED THIS TO ADD MORE OF A COMEDY FACTOR TO THE
FILM AS WE SPLIT THE ARGUMENT UP, “ I CAN’T BELIEVE YOU’RE TRYING TO BLAME
THIS ON ME, IT’S ALL YOUR FAULT” THEN “COMING SUMMER 2016. NOTES IS THE
COMEDY YOU NEED TO SEE” FOLLOWED BY “WE ALL KNOW IT’S NOT” OUT OF
CONTEXT THIS MAKES IT SOUND AS THOUGH MATT IS SAYING THE FILM ISN’T “THE
COMEDY YOU NEED TO SEE” AND ADDS A SLIGHTLY HUMOROUS ASPECT TO THE
RADIO TRAILER LINKING IT TO THE GENRE OF A DOMESTIC COMEDY.
WE ALSO INCLUDED SOME SOUND EFFECTS FROM THE FILM SUCH AS THE DOOR
SLAMMING AFTER THE ARGUMENT. THIS LINKS THE RADIO TRAILER BACK TO THE
FILM AS YOU WILL RECOGNISE ONE FROM THE OTHER. ANOTHER FEATURE WE
INCLUDED IN OUR RADIO TRAILER IS A VOICE OVER. ALL RADIO TRAILERS INCLUDE
THESE, SO WE DECIDED TO INCLUDE THE SLOGAN FOR OUR FILM, MAKE A NOTE TO
SEE IT. THIS THEN LINKS ALL THREE PRODUCTS TOGETHER AS THE SLOGAN IS ON
THE FILM POSTER WHICH IS ALSO ADVERTISING THE FILM.
ADVERTISING PRODUCTS
LINK TO RADIO TRAILER NEEDED

5. COMPARISONS
MY FILM POSTER
• IN OUR FINAL FILM POSTER WE HAVE INCLUDED A
BOARDER MADE FROM ‘POST-IT NOTES’. THIS IS
SOMETHING DIFFERENT FROM THE STEP BROTHERS
FILM POSTER BUT ALSO MANY OTHERS. WE DECIDED TO
USE THIS AS IT KEEPS THE THEME OF POST-IT NOTES
RUNNING THROUGH THE FILM AND THE POSTER, TYING
THEM TOGETHER. THE BOARDER ALSO ADDS COLOUR
TO THE POSTER AS WITHOUT IT THE ONLY COLOUR IS
THE TITLE AND POST-IT NOTES OVER MATT AND LAURA’S
MOUTHS. IN THE STEP BROTHERS POSTER THEY HAVE
INCLUDED THE NAMES OF THE MAIN ACTORS ALONG THE
TOP ABOVE THEIR IMAGE. WE DIDN’T INCLUDE THIS AS
WE USED THE ACTORS REAL NAMES AND SO IT MAY BE
CONFUSING TO THE AUDIENCE. IN THE FILM POSTER WE
HAVE INCLUDED THE TWO PROTAGONISTS, MATT WITH
AN ORANGE POST-IT NOTE AND LAURA WITH A PINK
POST-IT NOTE OVER THERE MOUTHS. I THOUGHT THIS
WAS EFFECTIVE AS IT INFERS THE CHARACTERS ARE
NOT SPEAKING BUT ALSO COINCIDES WITH THE
COLOURED POST-IT NOTE THEY USE IN THE FILM.
STEP BROTHERS FILM POSTER
• THE STEP BROTHERS FILM POSTER IS EFFECTIVE AS
IT INCLUDES THE MAIN PROTAGONISTS FROM THE
FILM. THEY ARE POSITIONED IN THE CENTRE OF THE
FILM POSTER DRAWING THE AUDIENCES ATTENTION
FIRST TO THEM AND THEN TO THE OTHER ASPECTS
OF THE POSTER. THIS IS IDENTICAL TO OUR FILM
POSTER IN THIS ASPECT AS WE ALSO INCLUDED A
CENTRAL IMAGE OF OUR PROTAGONISTS. HERE
THEY HAVE POSITIONED THE TITLE UNDERNEATH
THE IMAGE, LIKE I DID IN MY INDIVIDUAL FILM
POSTER, THIS IS THE NEXT ASPECT YOU ARE DRAWN
TO DUE TO THE COLOUR AND THE SIZE OF THE TEXT.
IN OUR FINAL FILM POSTER WE DECIDED TO MOVE
THE TITLE AND POSITION IT ABOVE THE
CHARACTERS SO THAT WE COULD POSITION THE
CHARACTERS FURTHER DOWN IN ORDER TO FOCUS
MORE ON THEIR FACES AND WHAT THE POST-IT
NOTE INFERS.

6. AUDIENCE FEEDBACK
FOR AUDIENCE FEEDBACK WE TOOK A QUESTIONNAIRE BEFORE WE STARTED
FILMING. WE DID THIS SO THAT WE COULD GET AN IDEA OF WHAT THE
PREFERRED AUDIENCE WOULD BE AND WHAT THEY THOUGHT OF THE IDEA..
BY TAKING THIS FEEDBACK AT THE START OF THE PROJECT WE COULD
CHANGE ANY ASPECTS THAT PEOPLE WOULDN’T LIKE OR ADD IN SOME
SCENES THAT MAY ADD MORE OF A COMEDY FACTOR TO THE FILM. FROM OUR
AUDIENCE FEEDBACK WE ADDED A SHOT WHERE LAURA SWEARS AT MATT.
THIS THEN MEANT THAT WE CHANGED OUR FILM CERTIFICATE FROM PG TO 12.
WE ASKED THE AUDIENCE A RANGE OF QUESTIONS, FROM THERE AGE, THE
GENRE AND OTHER ASPECTS REGARDING THE FILM. THIS WAS HELPFUL AS WE
WERE ABLE TO TAKE THIS FEEDBACK INTO CONSIDERATION WHEN IT CAME TO
FILMING. FROM THE QUESTIONNAIRE WE FOUND THAT THE MAJORITY OF
PEOPLE WE ASKED WERE AGED BETWEEN 17 AND 30 WHICH IS OUR MAIN
TARGET AUDIENCE. THIS MEANT WE COULD FIND OUT WHAT OUR TARGET
AUDIENCE THOUGHT OF THE STORYLINE AND GENRE OF THE FILM.
THE MAJORITY OF THE RECIPIENTS BELIEVED THE FILM TO BE A COMEDY OUT
OF THE OPTIONS WE GAVE WITH ONE SUGGESTING IT WAS A ROMANTIC
COMEDY. THE MAIN RESULT FROM ASKING WHERE THEY EXPECT TO VIEW THE
FILM WAS BETWEEN THE CINEMA, ONLINE AND ON T.V. THIS SUGGESTS THAT
THEY WOULD ENJOY THE FILM AND EXPECT TO BE ABLE TO VIEW IT.

7. AUDIENCE FEEDBACK
FINAL POSTER AND RADIO
TRAILER
WE DECIDED TO TAKE SOME AUDIENCE FEEDBACK FOR OUR FINAL
GROUP POSTER AND THE RADIO TRAILER. WE DECIDED TO DO THIS
SO THAT WE WOULD KNOW IF PEOPLE LIKED THEM AND IF THEY
WOULD HAVE THE DESIRED EFFECT. THROUGH TAKING THIS
FEEDBACK WE CAN FIND OUT WHAT PEOPLE THOUGHT OF THE TWO
ANCILLARY TEXTS AND HOW WE COULD IMPROVE THEM. I ASKED
PEOPLE TO GIVE ME ONE GOOD THING AND ONE IMPROVEMENT WE
COULD MAKE TO OUR FILM POSTER. ONE PERSON RESPONDED WITH
“I LIKE THE COLOUR SCHEME AS IT LINKS IN WITH THE POST-IT
NOTES” I’M GLAD THEY SAID THIS AS THIS WAS THE IDEA OF THE
POST-IT NOTE BOARDER AND I’M HAPPY THAT THIS CAME ACROSS.
FOR THE IMPROVEMENT THEY SAID “I DON’T LIKE HOW THE
PRODUCTION LOGO OVER LAPS THE POST-IT NOTE BOARDER” WE
DECIDED TO PLACE THE PRODUCTION LOGO HERE AS IT IS AN
IMPORTANT ASPECT OF THE POSTER AND NEED TO BE VISIBLE AND
THERE WAS NO OTHER PLACE TO PUT IT, THEREFORE WE FADED IT
OUT A BIT TO TAKE AWAY FROM THE DARK BOARDER OF THE LOGO.
ANOTHER PERSON I ASKED STATED THAT THEY LIKED “THE
CHARACTER POSITIONING AND BODY LANGUAGE AS IT INFERS THAT
THE TWO CHARACTERS ARE HAVING AN ARGUMENT.” THEY SAID
THAT WE COULD IMPROVE THE POSTER THROUGH “KEEPING
LAURA’S HAIR IN THE SAME STYLE AS IT IS IN THE FILM AS IT WOULD
LINK THE TWO TOGETHER BETTER.” I UNDERSTAND THIS AND WOULD
HAVE LIKED TO HAVE MY HAIR THE SAME BUT I DIDN’T REALISE WE
WERE TAKING THE PHOTOS FOR THE POSTER ON THIS SPECIFIC DAY
SO I HAD MY HAIR DIFFERENT. I WAS GOING TO TAKE THE PLAITS
OUT BUT MY HAIR WOULD THEN BE WAVY AND THEREFORE STILL
LOOK DIFFERENT TO HOW IT DID IN THE FILM.
FOR THE RADIO TRAILER WE ASKED THE SAME QUESTIONS, ASKING
FOR ONE GOOD COMMENT AND AN IMPROVEMENT. MOST OF THE
GOOD COMMENTS WERE ABOUT THE MUSIC AND HOW THEY LIKED
THAT IT LINKED BACK TO THE FILM. THIS IS GOOD AS THIS IS THE
EFFECT THAT WE WERE HOPING FOR AS WE WANTED TO MAKE IT
OBVIOUS THAT THE RADIO TRAILER IS ADVERTISING THE SHORT
FILM. FOR THE IMPROVEMENTS MANY PEOPLE STATED THAT THEY
FOUND THE VOICEOVER QUITE DULL AND MONOTONOUS AS THERE
WAS NOT “LIFE” TO IT. GENERALLY THE VOICEOVER FOR A RADIO
TRAILER IS QUITE UP BEAT AND INTERESTING WHEREAS THE VOICE
IN OURS IS VERY ORDINARY. I AGREE WITH THIS FEEDBACK AS
THERE COULD BE A LOT MORE ENTHUSIASM IN BRANDAN’S VOICE AS
HE RECORDER THE RADIO TRAILER. THE MAJORITY OF PEOPLE I
ASKED STATED THAT THEY LIKED THE TAG LINE ON THE POSTER
AND IN THE RADIO TRAILER AS IT LIKED THE TWO ANCILLARY TEXTS
TOGETHER CREATING AN EFFECTIVE MARKETING SCHEME.
FROM THIS AUDIENCE FEEDBACK I HAVE GAINED VALUABLE
INFORMATION AS TO HOW I COULD IMPROVE MY FINAL POSTER AND
THE RADIO TRAILER IN THE FUTURE. I NOW HAVE AN IDEA OF THE
GOOD ASPECTS OF THE TWO ANCILLARY TEXTS AND WHAT OTHERS
WOULD LIKE TO SEE FROM THE TWO ADVERTISING PRODUCTS.

8. HOW EFFECTIVE ARE THE ANCILLARY TEXTS?• MY FILM POSTER IS EFFECTIVE AS IT LINKS TO BOTH THE SHORT FILM AND THE RADIO TRAILER. THE
FILM POSTER INCLUDES THE POST-IT NOTES WHICH IS THE MAIN CONVENTION RUNNING THROUGH THE
FILM BUT ALSO THE TAG LINE THAT SUMS UP THE FILM AND THAT IS USED IN THE RADIO TRAILER. THE
FILM POSTER ALSO INCLUDES AN IMAGE OF THE PROTAGONISTS OF THE FILM IN THE COSTUMES THAT
THE CHARACTERS WEAR LINKING THE POSTER TO THE FILM. I BELIEVE THE POSTER IS EFFECTIVE AS IT
IS COLOURFUL, USING THE COLOURS OF THE POST-IT NOTES, THEREFORE CATCHING THE EYE OF
PASSERS BY. IF A FILM POSTER IS DULL AND NOTHING STRIKES YOU, YOU WILL BE LESS LIKELY TO
TAKE NOTE OF IT AND CHECK ANY INFORMATION THE POSTER GIVES YOU. ON THAT NOTE I HAVE JUST
REALISED THAT NEITHER THE FINAL FILM POSTER OR ANY OF THE INDIVIDUAL FILM POSTERS INCLUDE
ANY KEY DATES, REFERRING TO THE FILMS RELEASE. THIS MEANS PEOPLE WILL NOT KNOW WHEN OR
WHERE THEY CAN VIEW THE FILM AND THEREFORE FORGET ABOUT IT. HOWEVER THE RADIO TRAILER
DOES STATE THAT THE FILM IS TO BE RELEASED SUMMER 2016 GIVING THE AUDIENCE SOME IDEA AS
TO WHEN THEY CAN EXHIBIT THE FILM. THE RADIO TRAILER IS EFFECTIVE AS THIS ALSO LINKS TO THE
FILM THROUGH USING DIALOGUE FROM THE FILM BUT ALSO SOUND EFFECTS SUCH AS THE DOOR
SLAMMING. THESE ARE FEATURES YOU WILL HEAR IN BOTH THE SHORT FILM AND THE RADIO TRAILER.
THE RADIO TRAILER ALSO INCLUDES A LITTLE HUMOUR DUE TO SPLITTING UP THE ARGUMENT
BETWEEN MATT AND LAURA, KEEPING THE DOMESTIC COMEDY THEME RUNNING NOT ONLY THROUGH
THE FILM BUT THROUGH THE RADIO TRAILER AS WELL. THIS IS EFFECTIVE AS PEOPLE WILL HEAR THE
TRAILER AND IF THEY FIND THIS AMUSING DECIDE THAT THEY WANT TO SEE THE FILM TO FIND OUT
MORE ABOUT IT AND IF ITS FUNNY. OVERALL THE TWO ANCILLARY TEXTS ARE EFFECTIVE AS THEY DO
SUCCESSFULLY ADVERTISE THE SHORT FILM NOTES. ALTHOUGH THERE ARE KEY DATES MISSING AND
THE RADIO TRAILER COULD BE A LITTLE LONGER AFTER VIEWING BOTH I TRULY BELIEVE I WOULD BE
INTRIGUED IN THIS SHORT FILM.