2. The mise en scene of
the poster, shows a
contrast between the
man’s smart suit and the
shabby condition of the
car, with the car seats
upholstery ripped
The main light source of
the poster , is situated
behind the man’s head.
This serves to give the
inference that the movie
is about him and the
event’s that unfold
before him
They have listed the main
actors of the film,
however they have put
emphasis on their last
name by putting them in
a bigger font than the
actors first names. This is
because they are more
recognisable by last
names
They have followed the
convention by having
the movie’s title
located at the bottom
of the poster
3. They have included a URL,
which allows for the fans
to get up to date
information on the movie
The effect that they
have put on to the
actor is interlinked
with the tag line “what
is real?” as it gives of
the inference that he
is fading away as if he
never existed and
wasn’t real
The gun signifies that
there will be a level of
violence that will take
place in the movie
The background seems
to be a mixture of
modern and futuristic
architecture, which
gives of the inference
that this movie takes
place in the near future
There is a white glow
around the actor to signify
that he must be the main
character in the story, and
is the main focal point of
the poster
4. The shot is a medium
close up of the actor’s
face, this is to emphasise
the facial expression of
the actor, a little bit angry
The fact that the poster
is almost all red lends to
the signifier of anger
and passion, which can
act as a foreshadow of
what is going to occur
in the movie
The fact that the
words in the tag line
are spread out serves
to create emphasis on
every word, and since
it covers a wide area it
ensures that it is not
missed and that
everyone reads the tag
line
It is advertising the
movie in Imax 3D,
which shows that the
movie must be a
blockbuster and that
it is expected to bring
a lot of profits from
the box office
5. In the background
there is a contrast
between light and
dark, which infers that
there might be a
physical conflict or a
conflict of morals, that
takes place in the
movie
The special effects that
have been put in place
around the actors hands,
give the inference that he
must have some powers,
which makes the film
belong to the fantasy
genre
They have mentioned a film
that the director had
previously produced, in an
attempt to attract the
interest of people who have
watched the previous film
and in the hope that they
will go see the film in the
movie as they like the
previous movie
It fits convention with
the credits of the movie
being in a small
compacted font at the
bottom of the poster
6. The clothes that he is
wearing gives off the look
of being smart and well
dressed however this is
undermined by the fact
that his tie is undone
which gives a casual aspect
to his outfit
This poster exhibits
aspects of Vladimir
Propp’s 8 character
archetypes, with the main
person being the hero,
whereas the person in
the background could
represent the role of the
princess/prize or the
helper
This poster follows
convention as it has
its release date
located at the bottom
of he page
The genre of the film is
represented in the poster
through the placement of
guns, one in the main
persons hand and one that
is incorporated into the
title, this shows that the
film must have violence and
might contain mature
themes
7. The American flag in
the background, this
creates an emphasis
on America in the
sense that the movie
must take place in
America. This goes
with the tag line which
reinforces the
emphasis on America
By making the title
consist of words that
rhyme, this makes
the title more
memorable
By stating the film is
based on a true story,
it immediately creates
a unique aspect to this
film, which will attract
viewers which will
boost the films box
office profits
The way that the
actors have been
presented is in a
staggered formation,
which effectively
shows off all of the
actors, instead of
highlighting just one
actor
8. The clothes that are
worn by the actors,
follow the theme of
black, which gives off
the inference that
espionage plays a large
role in this movie
There is a white outline
around the actor in the
middle which, gives the
inference that he is the
main character and it
also gives off the
inference that he is
some sort of chosen
hero
The title of the film
is in a custom font,
which makes sure
that the film is
recognisable due to
its unique font
The poster has followed
the convention of
having the release date
located at the bottom
of the page, however it
has done it in a unique
way, by presenting it in
a context that
corresponds to the film
