What have you learned from your audience feedback?

2. FEEDBACK
DIFFERENT WAYS I HAVE RECEIVED FEEDBACK

3. YOUTUBE
I UPLOADED OUR TRAILER ONTO YOUTUBE. THIS WAS AN IMPORTANT
STEP TO FINALISE OUR PRODUCT BECAUSE YOUTUBE IS A VERY
POPULARWEBSITE, OWNED BY GOOGLE. MOVIES, GAMES AND MUSIC
TRAILERS ARE RELEASED ON THIS WEBSITE WHICH IS ANOTHER
REASON WHY I DECIDED TO UPLOAD OUR MATERIAL ON HERE. ONCE I
UPLOADED THE TRAILER IT WAS EASIER TO SHARE ON OTHER SOCIAL
MEDIA WEBSITES, FOR EXAMPLE TWITTER. I RECEIVED SOME LIKES
AND COMMENTS ON THE VIDEO WHICH I WILL FOCUSON LATER.
ANOTHER BENEFIT OF UPLOADING THE TRAILER ON HERE IS THAT
YOUTUBE IS EASILY ACCESSIBLE.

4. TWITTER
BECAUSE I USE TWITTER REGULARLY, THIS WAS A GREAT PLACE TO SHARE
THE TRAILER FROM YOUTUBE AS I KNEW I WOULD BE ABLE TO GAIN
VIEWERS AND RECEIVE FEEDBACK. I RECEIVED RETWEETS AND LIKES ON THE
TWEET AND ADDITIONAL COMMENTS. TWITTER IS A POPULARSOCIAL
MEDIA WEBSITE SO I DECIDED TO ADD SOME OF MY OWN COMMENTS TO
THE TWEET, FOR EXAMPLE HASHTAGS WHICH PEOPLE COULD REACH, LIKE
#HORRORTRAILERS TO GET A WIDER RANGE OF RESPONSES.

5. QUESTIONNAIRES
WHEN I WANTED TO HAVE QUICK FEEDBACK I USED
QUESTIONNAIRES AS A RESOURCE SO I COULD HAND OUT
QUESTIONS TO PEOPLE THERE AND THEN, GATHERING FEEDBACK SO I
COULD CARRY ON WITH CHANGES RAPIDLY. THE PEOPLE WHO
ANSWERED THESE QUESTIONNAIRES WERE PEERS, TEACHERS AND
THE REST OF MY GROUP.

6. INTERVIEW
I THOUGHT RECORDING A SHORT INTERVIEW OF SOMEONE’S
REACTIONS TO THE TRAILER WOULD BE A GOOD IDEA. I DECIDED TO
RECORD WHAT THEY SAID BY WRITING THEIR COMMENTS DOWN ON
PAPER WHEN ASKING THEM QUESTIONS. THIS WAS AN EASIER WAY TO
PIECE ALL OF THE RESPONSES TOGETHER AND VIEW THEM AS A WHOLE
INSTEAD OF RECORDING THE INTERVIEW DIGITALLY.

7. INTERVIEW QUESTIONS AND ANSWERS
HOW DID THE TRAILER
MAKE YOU FEEL?
ANXIOUS FOR THE CHARACTERS
I WOULD FEEL UNSAFE
WHAT DID YOU LIKE ABOUT
THE TRAILER?
THE ENDING IS REALLY GOOD
I KNEW SOMETHING WAS GOING
TO HAPPEN WHEN THE SINGING
STARTED I JUST DIDN’T KNOW
WHEN
WHAT IMPROVEMENTS DO
YOU THINK WE COULD
HAVE MADE?
I THINK MAYBE YOU SHOULD
HAVE USED CONSISTENT MUSIC
WHICH WAS THE SAME
BECAUSE IT CHANGES TOO
MUCH
Conversation after the questions: Interviewee: Where did you film?
Me: At my house and near the canal.
Interviewee: Oh that’s creepy

8. AUDIENCE FEEDBACK
ON THE NEXT SLIDE ARE QUOTES OF THE DIFFERENT RESPONSES THAT I HAVE RECEIVED FROM THE AUDIENCE
I HAVE SHOWN OUR TRAILER TO.

9. FEEDBACK
POSITIVES
• ‘THIS IS SO GOOD, THE FILMING/ANGLES ARE GREAT’
• ‘I LOVE THIS! EDITED AND PUT TOGETHER SO WELL, YOUS
DONE AN AMAZING JOB’
• ‘LOVE THE BIT WHERE THEIR IN THE BEDROOM AND ALL YOU
CAN SEE IS THE LIGHT OF THEIR FACES! WELL CREEPY!’
• ‘THE TRAILER IS GOOD AND DOESN’T GIVE TOO MUCH AWAY
ABOUT WHAT IS GOING TO HAPPEN’
• ‘INTERESTING STORY’
NEGATIVES
• ‘I THOUGHT THE LIGHTING WAS A BIT POOR’
• ‘SEEING A FEW SHOTS OF WHERE THE GIRL LILY
WENT WOULD HAVE BEEN GOOD’
• ‘HORRORS ARE NOT MY KIND OF FILMS, SO I
PROBABLY WOULDN’T WATCH IT BECAUSE IT IS
JUMPY AND SCARY’

10. “
”
I THOUGHT THE LIGHTING WAS A BIT
POOR
RESPONDING TO NEGATIVE FEEDBACK
I AGREE WITH THIS COMMENT AS I WANTED TO FILM AT NIGHT SO THE CAST COULD REALLY GET INTO CHARACTER AND OVERALL FIT IN WITH
THE STORYLINE. THE OTHERS INSISTED THEY WANTED TO FILM THE TRAILER EARLIER ON IN THE DAY, THIS IS WHY THE LIGHTING WAS POOR.
RELYING ON PREMIERE PRO WASN’T GOOD ENOUGH WHEN WANTING TO CHANGE THE EXPOSURE. FROM THE TRAILER YOU CAN SEE THAT THE
SHOTS ARE WEAKENED WITH A GREY COLOUR TO DARKEN THE SKY AND THIS DIDN’T CREATE A PROFESSIONAL APPEARANCE.

11. RELYING ON PREMIERE PRO MAY HAVE NOT BEEN THE BEST CHOICE WHEN WANTING TO CHANGE THE EXPOSURE,
HOWEVER IT WASN’T A BIG ISSUE. FROM THE TRAILER YOU CAN SEE THAT THE SHOTS ARE WEAKENED WITH A GREY
COLOUR TO DARKEN THE SKY AND THIS DIDN’T CREATE A PROFESSIONAL APPEARANCE, ON THE OTHER HAND THIS IS
WHAT OUR GROUP DECIDED ON DOING.

12. “
”
SEEING A FEW SHOTS OF WHERE THE
GIRL LILY WENT WOULD HAVE BEEN
GOOD
RESPONDING TO NEGATIVE FEEDBACK
I DISAGREE WITH THIS OPINION BECAUSE I THINK THAT THE TRAILER WOULD THEN GIVE TOO MUCH AWAY. IF THE
TRAILER DID INCLUDE MORE SHOTS OF LILY , THIS COULD PREVENT THE AUDIENCE FROM GOING TO WATCH THE MOVIE
AS THEY HAVE SEEN A LOT OF WHAT IS INCLUDED IN THE MOVIE. OUR FOCUS WAS TO CREATE MYSTERY SO BY
FOLLOWING THIS COMMENT IT WOULD GO AGAINST OUR INITIAL INTENTION.

13. “
”
HORRORS ARE NOT MY KIND OF FILMS,
SO I PROBABLY WOULDN’T WATCH IT
BECAUSE IT IS JUMPY AND SCARY
RESPONDING TO NEGATIVE FEEDBACK
I FOUND THIS COMMENT QUITE AMUSING SEEN AS THOUGH ME HAVE CREATED A TRAILER TO SUIT THE HORROR GENRE. THIS MEANS THAT OUR
AUDIENCE UNDERSTAND AND RECOGNISE THAT WE HAVE CREATED A HORROR MOVIE TRAILER, WHICH IS A POSITIVE RESPONSE. EVERYONE HAS
THEIR OWN INTERESTS SO IT ISN’T A CONCERN THAT THIS PERSON WOULDN’T WATCH THE MOVIE. THEY SAID THEY FOUND IT ‘JUMPY AND
SCARY’ WHICH I AM PLEASED WITH AS THIS FITS THE CONVENTIONS OF HORROR.

14. OVERALL FEEDBACK• OVERALL, I AM HAPPY WITH THE FEEDBACK WHICH I HAVE RECEIVED FROM OUR TRAILER, THE PEOPLE WHICH FED BACK TO US
WERE OUR TARGET AUDIENCE. THIS WAS MORE BENEFICIAL WHEN LOOKING THROUGH THE POSITIVES AND NEGATIVES. THE
NEGATIVE COMMENTS THAT WE DID RECEIVE I BELIEVE WERE ABERRANT (WOULDN’T WATCH IT) OR THINGS WHICH WERE
REASONABLE (POOR LIGHTING). I THINK THESE VIEWS ARE A GOOD THING, MEANING THAT THE CORE OF OUR TRAILER IS PRODUCED
WELL.
• RECEIVING FEEDBACK ON THE TRAILER FROM TWITTER AND YOUTUBE IT HAS MADE ME MORE INTERESTED IN MAKING FILMS AGAIN
IN THE FUTURE. ONE OF THE MAIN THINGS WHICH I HAVE LEARNT IS THAT WHEN YOU ARE PLANNING FOR THE FILM, IN YOUR HEAD
YOU KNOW WHAT YOU WANT SO YOU SHOULD STICK TO IT TO ACHIEVE AND DEVELOP THAT INTENTION , BUT THE OTHER
PRODUCERS AS WELL AS YOU, UNDERSTANDING WHY THAT DECISION IS THE RIGHT CHOICE.
• A GOOD EXAMPLE OF THIS WOULD BE BEFORE WE STARTED FILMING AND I MADE AN EQUIPMENT LIST OF THE THINGS WE NEEDED,
WHICH INCLUDED TORCHES FOR WHEN WE WERE FILMING AT NIGHT. WE DIDN’T STICK TO OUR PLAN AND I BELIEVE STICKING TO IT
MAY HAVE GIVEN US MORE TIME TO FOCUS ON OTHER PARTS OF THE TRAILER THAT NEEDED MORE WORK E.G. SOUND. HOWEVER,
YOU COULD SAY THAT THE AUDIENCE MEMBER WHO SAID THAT THE LIGHTING WAS A BIT POOR WAS BEING VERY SELECTIVE. IN
OUR HEADS WE WERE SATISFIED WITH THE SHOTS AND WHAT WE INCLUDED, BUT FOR SOME OF THE MEMBERS OF OUR TARGET
AUDIENCE THEY TOOK AN ABERRANT READING OF OUR MEDIA PRODUCT.