2. SYNOPSIS OF WINNER WINNER FIDGET
SPINNER
• OUR FILM IS A COMEDY HYBRID GENRE FOCUSED AROUND A YOUNG MAN WHO FINDS A
TIME TRAVELLING FIDGET SPINNER TO AMEND HIS MISTAKES IN MUNDANE TASKS. OUR
FILM CONTAINS LIGHT HEARTED EVENTS THAT OUR CHARACTER GETS FRUSTRATED WITH
TO EMPHASISE THE PARODY OF OUR MAIN CHARACTER REWINDING TIME TO ACHIEVE
WHAT HE WANTS TO IN MUNDANE TASKS. OUR FILM WAS INSPIRED FROM MATT
GROENING’S CHARACTER IN THE SIMPSONS, HOMER SIMPSON. WE DECIDED TO USE THIS
CHARACTER AS INSPIRATION AS THIS PERFECTLY ENCAPSULATES THE LACK OF
SERIOUSNESS IN OUR MAIN CHARACTERS EXPRESSIONS AND BODY LANGUAGE. DUE TO
THE LACK OF VIOLENCE AND SERIOUSNESS IN OUR FILM, WE DECIDED TO RATE OUR FILM
A 12 DUE TO THE FACT THAT THERE IS AN IMPLIED MUGGING SCENE IN OUR FILM.
3. OUR PROJECT AIMS:
• WHEN CREATING OUR FILM, OUR PROJECT AIMS WAS TO ENSURE THE AUDIENCE
WAS ENTERTAINED BY A LIGHT HEARTED COMEDY AND THAT THEY COULD RELAX
AND FEEL COMFORTABLE WITH THE MAIN CHARACTER DUE TO THE CASUAL
PERSONALITY OF OUR MAIN CHARACTER, WHICH ALSO GIVES THE AUDIENCE
PLEASURE WHILST WATCHING OUR FILM. HOWEVER, BEFORE THIS COULD HAPPEN
WE HAD TO ADVERTISE OUR FILM SO THAT THE AUDIENCE UNDERSTOOD OUR
FILM WAS A LIGHT-HEARTED ADVENTURE. WE ACHIEVED THIS BY CREATING
ANCILLARY TEXTS SUCH AS POSTERS, QUESTIONNAIRES AND RADIO TRAILERS TO
ENSURE OUR AUDIENCE COULD HAVE THE BEST EXPERIENCE WHILST VIEWING OUR
SHORT FILM. ON THE POSTERS WE HIGHLIGHTED THE MAIN CHARACTER
(MAXIMILLION) AND OUR MAIN PROP (THE FIDGET SPINNER) TO CONVEY TO THE
AUDIENCE WHAT OUR FILM WAS ABOUT. THE LACKLUSTRE MAIN CHARACTER TO
OUR FILM IS A GREAT ADDITION AS THE AUDIENCE CAN RELATE TO THE
SIMPLISTIC AND REALISTIC ISSUES OUR CHARACTER FACES SUCH AS WANTING TO
RE-TASTE FOOD BECAUSE IT TASTED GREAT. BY MATCHING HIS SIMPLISTIC
ATTITUDE WITH THE PLAYFULLY MUNDANE TASKS, THIS ENCOURAGES
ALIGNMENT WITH THE AUDIENCE AS THEY CAN DRAW SIMILARITIES IN THEIR LIVES
WITH THE MAIN CHARACTERS LIFE. RICHARD DYER’S THEORY OF ENTERTAINMENT
SUPPORTS THIS DUE TO THE FACT THAT HE STATES THE AUDIENCE IS
ENTERTAINED WHEN THE AUDIENCE CAN RELATE TO THE CHARACTER AS THERE IS
A SENSE OF COMMUNITY WHEN WATCHING THE MEDIA PRODUCT. BY HAVING
THIS SENSE OF COMMUNITY ADDED TO A FILM, THIS CREATES A TALKING POINT
FOR THE AUDIENCE AS MANY PEOPLE CAN ALIGN WITH THE REALISTIC LIFE ISSUES
OUR MAIN CHARACTER ENCOUNTERS.
4. HOW EFFECTIVE WERE THE ANCILLARY TEXTS AT
SELLING THE MAIN PRODUCTION? (RADIO TRAILER)
• THE RADIO TRAILER STARTS OFF WITH A SOFT, NON –DIEGETIC HIP HOP BEAT WHICH IS APPARENT
THROUGH OUR FILM TO ENCOURAGE OUR AUDIENCE TO FEEL RELAXED WHILST THEY LISTEN TO THIS
ENTICING RADIO TRAILER. AS THE RADIO TRAILER PROGRESSES THE NON-DIEGETIC MUSIC
CONTINUES TO PLAY WHILST OUR NARRATOR GIVES A LITTLE INSIGHT TO OUR FILM BY MENTIONING
THE MAIN CHARACTERS OF OUR FILM, THE DIRECTOR AND LITTLE SNIPPETS OF OUR FILM. WE
DECIDED TO HAVE A FUN AND CREATIVE VOICE FOR THE NARRATION AS THIS MATCHES THE
AESTHETIC OF OUR FILM AND MEDIA PRODUCTION COMPANY DINOSAUR CAREBEARS WHICH WOULD
THEN PERSUADE THE AUDIENCE TO WATCH THE FILM IF THE AUDIENCE WANTED TO SEE AN
ADVENTUROUS TALE OF TIME TRAVEL AND ENJOYMENT. BY ADDING THE QUOTE “OH MY GOD!” AND
“I’M THE MUGGER YEAH” ENCOURAGES THE AUDIENCE TO FEEL INTRIGUED ABOUT OUR FILM AS THIS
SENSE OF SLIGHT ANGER AND VIOLENT THEME JUXTAPOSES THE THEME OF OUR RADIO TRAILER
WHICH LEADS TO THE AUDIENCE BEING CURIOUS AND INTRIGUED ABOUT OUR SHORT FILM.
FURTHERMORE WE ALSO ADDED THE PLAY ON WORDS “BUMS FIDGETING” AND “HEADS SPINNING” TO
EMPHASISE TO OUR AUDIENCE WHAT FEATURES IN OUR FILM AND TO MATCH THIS WE ALSO ADDED
THAT THE “FILM WILL SEND YOU SPIRALLING BACK TO YOUR CHILDHOOD” WHICH LINKS TO THE
ASPECT OF TIME TRAVEL AND HOW THE FILM IS AN IMMATURE REPRESENTATION OF WHAT SOMEONE
CAN DO WITH TIME TRAVEL. DUE TO THE RADIO TRAILER ENCOURAGING AUDIENCES TO BE
INTRIGUED AND CURIOUS ABOUT OUR FILM, WE DECIDED TO INPUT A SCREENSHOT OF OUR MAIN
CHARACTER PONDERING TO MATCH WHAT OUR AUDIENCE ARE THINKING WHEN
LISTENING/WATCHING OUR RADIO TRAILER. THIS IS EFFECTIVE AS THE AUDIENCE CAN ALIGN WITH
THE MAIN CHARACTERS EXPRESSION WITHOUT EVEN WATCHING THE FILM WHICH COULD THEN LEAD
TO THE AUDIENCE WATCHING THE FILM OUT OF CURIOSITY. DUE TO OUR RADIO SCRIPT LINKING
CLOSELY TO OUR FILM, THE AUDIENCE WILL RECEIVE PLEASURE FROM THIS AS THEY ARE DIRECTLY
RELATED THROUGH MUSIC AND SCREENSHOTS USED IN THE RADIO TRAILER TO THE FILM. HOWEVER
ONE ISSUE WITH OUR TRAILER IS THAT WE COULD HAVE PERSUADED THE AUDIENCE FEEL MORE
EXCITED ABOUT OUR FILM BY INCREASING THE VOLUME OF OUR TRAILER AS THE TRAILER
PROGRESSED AS THEY USE THIS EFFECT IN MAINSTREAM TRAILERS TO CREATE ANTICIPATION
TOWARDS THE RELEASE OF THEIR FILM. DESPITE NOT ADDING THIS AUDIBLE EFFECT WE CREATED
SOME ANTICIPATION TOWARDS OUR FILM AS WE USED REVIEWS AND THE RELEASE DATE TO ENTICE
5. POSTER SYNERGY
• SYNERGY IS A BIG FEATURE AMONGST OUR MEDIA PRODUCTS TO GIVE OUR
MEDIA PRODUCTS GREAT CONTINUITY. AN EXAMPLE OF THIS IS WHEN WE
CREATED OUR FILM POSTER, WE USED AN IMAGE FROM OUR FILM OF OUR MAIN
CHARACTER MAX ON THE FILM POSTER MATCHED WITH THE YELLOW FIDGET
SPINNER AND THE YELLOW CHILDLIKE FONT TO EVIDENCE THIS USE OF
SYNERGY. THIS DEMONSTRATES TO THE AUDIENCE THAT OUR FILM IS A LIGHT
HEARTED FILM DUE TO THE SYNERGY DEPICTING THIS EFFECT TO THE AUDIENCE
THROUGH THE CHILDLIKE FONT USED ON THE POSTER AND THE FILM AS WELL
AS OUR MAIN CHARACTER POSITIONED ON THE POSTER WITH A CHILD’S TOY:
THE FIDGET SPINNER.
6. POSTER INSPIRATION
• FOR OUR POSTER WE WANTED TO CREATE SOMETHING
CHILDLIKE AND SIMPLE TO CONVEY THE FUN AND
ENJOYABLE STORYLINE OF OUR FILM. WE DECIDED TO
RESEARCH INTO POSTERS BY FINDING POSTERS THAT
FEATURED BRIGHT, BOLD AND PRIMARY COLOURS AS
CHILDREN ASSOCIATE WITH THESE COLOURS WHICH
REFLECTS OUR MAIN CHARACTERS PERSONALITY. AT FIRST
WE FOUND THAT ENTER THE VOID WAS SOME GOOD
INSPIRATION FOR OUR FILM AS THERE WERE BRIGHT AND
SATURATED COLOURS USED IN THE POSTER HOWEVER WE
DECIDED TO SEARCH FOR SOMETHING MORE EFFECTIVE
WHERE WE COULD SHOWCASE OUR MAIN CHARACTER AND
FOUND THE VOLVER POSTER. DESPITE VOLVER BEING A
MELODRAMA INSTEAD OF A COMEDY, WE REALLY LIKED
THE IDEA OF HAVING PRIMARY BOLD COLOURS IN THE
BACKGROUND MATCHED WITH A BIG CLOSE UP OF OUR
MAIN CHARACTER SMILING TO PORTRAY THAT OUR FILM IS
A COMEDY AND UNUSUAL. THEREFORE WE TOOK THIS IDEA
AS OUR INSPIRATION AND ADDED FIDGET SPINNERS WITH
CLOCKS IN THE CENTRE TO GIVE OUR AUDIENCE MORE
INSIGHT INTO OUR FILM.
7. POSTER (AUDIENCE
FEEDBACK)
• COLLECTIVELY, WE ALL THOUGHT THAT AFTER
MAKING OUR ROUGH VERSIONS OF OUR FILM
POSTERS, WE SHOULD GAIN FEEDBACK FROM OUR
AUDIENCE. WE DID THIS BY MAKING A
QUESTIONNAIRE ON SURVEYMONKEY.COM ASKING
OUR AUDIENCE QUESTIONS SUCH AS: WHAT DID YOU
LIKE ABOUT OUR POSTERS? AND WHAT COULD WE
DO TO IMPROVE OUR POSTERS? WE RECEIVED SOME
VERY USEFUL FEEDBACK INCLUDING ADDING MORE
REVIEWS TO OUR POSTERS AS WELL AS THE
MAJORITY OF THE AUDIENCE SAYING THEY WOULD
SEE THE FILM BASED ON THE POSTERS. THEREFORE
TO RECTIFY AND AMEND OUR POSTERS WE ADDED
REVIEWS TO OUR POSTERS TO MAKE OUR ANCILLARY
TEXT MORE EFFECTIVE AND PROFESSIONAL.
8. RADIO TRAILER
• RESEARCHING INTO RADIO TRAILERS REALLY HELPED OUR PROJECT
AS WE FOUND A LOT OF IDEAS AND SIMILARITIES AMONGST THE
RADIO TRAILERS WE LISTENED TO. THE TRAILERS WE LISTENED TO
WAS A WIDE RANGE OF GENRES FROM SUPERMAN TO THE
CONJURING TO THE GODFATHER ALL FEATURING:
• QUOTES FROM THE FILM
• MUSIC FROM THE FILM
• SOUND EFFECTS
• EXAGGERATED VOICE OVER TO ADD EFFECT AND SUSPENSE
• THEREFORE WE DECIDED TO ADD THESE EFFECTS TO OUR RADIO
TRAILER TO ENSURE OUR RADIO TRAILER WAS PROFESSIONAL AND
RELEVANT TO BOTH OUR FILM AND GENRE. WE ACHIEVED THIS BY
ADDING A HUMORISTIC VOICE TO OUR RADIO TRAILER AS WELL AS
USING PLAY ON WORDS SUCH AS “HEADS SPINNING” AND “BUMS
FIDGETING”. THE RADIO TRAILER REFLECTS OUR INTENTIONS FOR
THE FILM AS THE VOICE AND EFFECTS ENCOURAGES THE AUDIENCE
TO FEEL INTRIGUED TOWARDS OUR FILM AND TEMPTED TO WATCH
IT.
9. HOW EFFECTIVE IS THE COMBINATION OF
YOUR FINAL PRODUCT AND THE ANCILLARY
TEXTS OVERALL?
• OVERALL I THINK THAT OUR ANCILLARY TEXTS SUPPORTED OUR MAIN MEDIA
PRODUCT SUPERBLY DUE TO THE CONTINUITY OF OUR PRODUCTS. HOWEVER
OUR MEDIA ANCILLARY TEXTS HAVE REMAINED PROFESSIONAL AND
SOPHISTICATED DUE TO THE AMOUNT OF RESEARCH WE HAVE DONE INTO FILM
POSTERS AND RADIO TRAILERS. FOLLOWING THE GUIDELINES THAT
MAINSTREAM ANCILLARY TEXTS SET HELPED US SIGNIFICANTLY AS OUR RESULTS
FROM OUR QUESTIONNAIRES STATED THAT OUR POSTERS LOOKED
PROFESSIONAL, RELEVANT AND EFFECTIVE TOWARDS OUR FILM AND ITS GENRE.
